Click here to load reader
Behavior change and persuasive technology
What's in it for us?
Shubha Lakshmi BhatJune 2010
Goals of presentation
• Intro to class • Discuss theories behind habit formation• Share my area of interest and growing expertise• Get feedback on my ideas• Discuss how this cutting-edge behavior change model could
help you meet your goals
Intro theory share feedback you
Creating Health Habits through Social and Mobile Technologies
Stanford Persuasive Technology Lab My Social Health
Dr. BJ FoggKendra Markle Dr. Tom
Robinson
Intro theory share feedback you
Fogg Behavior Model: 3 elements must converge
Intro theory share feedback you
15 ways behaviors can change!
Intro theory share feedback you
More considerations...
Is there an obligation?
Intro theory share feedback you
Expert FocusHelp patients with diabetes get into the habit of adhering to a strict calorie-restricted diet . General Clinical Research Center Women: 1400 calorie weight loss plan• 22% protein• 42% carbs• 36% fab (<7% saturated fat)
Men: 1800 Calorie weight loss plan• 23% protein• 43% carb• 34% fat
Intro theory share feedback you
Understand
• How do people choose where and what to eat...o food typeo reputation o timeoconvenience o locationo$$osocialowork
Intro theory share feedback you
Habits that matter
Intro theory share feedback you
Simple behavior that matters
Only go to restaurants that publish their calorie content
Intro theory share feedback you
Understand• What tools do people use to search for
and choose a place that meets their needs?oWord of mouthoGoogleoYelpoOpen Tableosmart phone appsonewspaper reviewsocoupons
Intro theory share feedback you
Can these search tools=
triggers? reinforcements?
Intro theory share feedback you
How can theories of habit formation help you meet your goal?
Intro theory share feedback you
Thanks!