h2o Minral Water (2)

8/3/2019 h2o Minral Water (2)

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H2O DRINKING WATER

A PUREST A PUREST DRINKING DRINKING

WATERWATER


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P RO P OSED BY:

Mahesh Bhangre 04

Manesh Ghodekar 17

Ameya Karandikar 20

Jayesh Solanki 52


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MARKETING MIX

P RODUCT MIXWhen a firm is startedits operation, usuallyit starts with one

product.Many firms start withone product butovertime they tend tomultiply their offerings.


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What lie behind this move are the intentionto grow and survive and a systematic plan

called the product mix strategy.It generally consists:Product LineIn our product class, i.e. mineral water class, we have two product viz. H2OP remium and H2O Gold.


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Product Shape

The bottle which contains H2O would be

cylindrical in shape. The shape would varyaccording to its size. It would have equidistantcurves on the bottle. The cap of premium bottlewould be in blue colour, while the extra premium

would be in golden colour.


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Product LabelThe product label for the premium bottle would

be blue in colour and the extra premium bottlewould have a golden label. P roduct label wouldcontain description of product, a brand name, acompany trade mark, ISI mark, price details,ingredients, manufacturing date, batch number of

production, expiry date, place of production,license number of the production house,marketing company name, etc.


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B rand NameThe process that is used to create a distinct

identity of the product is called branding and theoutcome of this process is creation of brand.A brand can be narrowly defined as a word,symbols or a letter or a group of all these, but a

brand is much more that an identification mark.Its in fact sellers promise to deliver a set of

benefits or attributes or satisfaction.


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Product SizeWe will be dealing in

product size like 500ml, 1 litre, 20 litres,and 12000 litrestankers.

Brand Name

Actual Quantit y

FreeQuant ity

Total Quantity

Prices

H2O 500 ml 100

ml

600 ml Rs.

10/ -

H2O 1000ml

200

ml1200ml

Rs.15/-

H2O

GO LD

1000

ml

NIL 1000

ml

Rs.1

8/-

H2O 20000

mlNIL 20000

mlRs.125/-


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2. PRICE MIX In a marketing exchange, price is the value whicha buyer passes on to the seller in lieu of the

product or services provided. Its one of theelements of marketing mix which seller mixeswith the other variables in order to achieve thedesired number of transaction with the customers.P rice is a crucial determinates of the fact whether the exchange between the buyer and seller wouldmaterialize or not.


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Pricing Strategiesprice skimming &

penetration pricing. Inthe price skimmingusing of a highintroductory price to

skim the cream of the demand.


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P rice Strategyprice skimming &

penetration pricing. Inthe price skimmingusing of a highintroductory price to

skim the cream of the demand.

Brand Name

Actual Quantit y

FreeQuant ity

Total Quantity

Prices

H2O 500 ml 100

ml

600 ml Rs.

10/ -

H2O 1000ml

200

ml1200ml

Rs.15/-

H2O

GOLD

1000ml

NIL 1000ml

Rs.18/-

H2O 20000

mlNIL 20000

mlRs.125/-


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Rebates

Sometimes, the product ismade available at special

prices less than original prices for a limited periodof time. This is usuallydone to clear off excess

inventory or to block competitive moves.

As our product is premium which willgoing to target higher and

upper middle class, theseclasses do not think aboutmoney, they think aboutquality. So there is noneed of giving rebates assuch.


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DiscountT hese are like pricepromotion in whichcertain percentage of price is reduces asdiscount from the listprice. Discounts aredirected at consumers toinduce them to buy orbuy more.

As we said the product is premium there is no needof giving discount. But if

later on it is necessarythen we will go to givethe discount like, 1 litre

bottle now at Rs. 15/ -instead of Rs.16/ - .


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2. PLACE MIX P lace in the context of marketing mix refersto a set of decision theneed to be taken inorder to make the

product available to

the customers for purchase andconsumption.

C hannel of Distribution

Sometimes the productsyou buy travel a longpath passing throughmany middlemen likewholesalers andretailers. H ere thedistribution system tobe indirect.


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We will have channel of

distribution as under.


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T rade Mark

Trade mark simply meansmark of a trade carried on

by the identified entity. Itusually is a sign, mark or symbol, word or words.Trade mark sets apart a

product from others in thecategories.


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T rade Mark

Trade mark simply means mark of a tradecarried on by the identified entity. It usuallyis a sign, mark or symbol, word or words.Trade mark sets apart a product from others

in the categories.


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Area No of Stockist Area No of Stockist

Rajasthan 4 G ujarat 3

Maharashtra 4 K arnataka 2

Kerala 1 G oa 1

Tamilnadu 2 Andhra Pradesh 2

Madhya Pradesh 2 Delhi 1

Punjab 1 Jammu & K ashmir 2

Uttar Pradesh 2 K olkata 3

h2o Minral Water (2)

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