H Magazine

H Magazine

July 16, 2012

Background

With the lack of quality men magazines in the market, we seepotential for the SCMP to fill the void.

WFM+MEN- Entirely on fashion only

GQ- Broadbased contents

but lacks depth

WFM+MEN- Lacks practical tips and

guidance

Opportunity

A magazine that offers men tips and insights into styling, grooming, and lifestyle enjoyment – a Must-have-Guide for the male executives, in English language.

Magazine Positioning

The essential styling guide for the metropolitan male

Targeted Reach

Smart, affluent male executives, of age 30-45, who are:• conscious about their appearance • with fine taste and high spending power

Content SynopsisMen at work - Tips for the executive at work: how to dress the right way for your station and how to accessorise for the boardroom

Men at play - Lifestyle tips on boys’ toys as well as accessories and other things men get up to after hours: cars, gadgets, casual wear

Men at home - Personal grooming and other tips

Plus

-Insightful features on the men’s luxury world

-Interviews with top fashion personalities and designers, relevant to men’s lines

-Exclusive looks behind the scenes on the making of some of today’s most iconic fashion items

-Picks of the latest trends in watches and men’s accessories, with tasteful product shoots

-Our guide to what’s hot and what’s not in the men’s fashion world

-Male stylists share their views on the coming season’s trends

Demo Pages

Demo Pages

Demo Pages

Demo Pages

Sales Leaflet

Targeted Advertisers

• Menswear & Footwear• Watches• Automobile• Mobile phone & Telecom• Electronic gadgets• Men’s beauty products• Wine & Spirits

• Yacht• Banking & Finance• Airlines• Hotel• Shopping mall• Beauty & Fitness Centre

Publication Date & Deadlines

• Publication date: Oct 25, 2012• Booking deadline: Sep 7, 2012• Material deadline: Sep 28, 2012

Specifications• Format:

- 250gsm woodfree paper – cover w/matt lamination- Perfect bind- 120gsm – woodfree paper - text

• Size: - Bazaar size (300mmH x 230mmW)

• Number of Pages: - Over 100 pages

• Language: English

Distribution• 40,000 copies

- SCMP Direct Subscribers- Newsstands in selected prime districts- Senior Management of HK-Listed Companies- Airport Lounge- Professionals including Barristers, Accountants, Bankers,

Doctors, Architects- Coffee Chains- Private Clubs & Salons

Rate

Premium Position Trim Size (mmH x mmW) Bleed Size (mmH x mmW) Gross (HK$)

IFCS 300 x 450 306 x 456 234,000

2nd DPS 300 x 460 306 x 466 187,200

DPS 300 x 460 306 x 466 156,000

Facing 1st TOC 300 x 230 306 x 236 117,000

Facing 2nd TOC 300 x 230 306 x 236 109,200

Facing 3rd TOC 300 x 230 306 x 236 106,470

Facing Editor Note 300 x 230 306 x 236 101,400

Facing Masthead 300 x 230 306 x 236 93,600

Outside Back Cover 300 x 230 306 x 236 132,600

Other Position Trim Size (mmH x mmW) Bleed Size (mmH x mmW) Gross (HK$) 　

Specified Position 300 x 230 306 x 236 85,800

ROP 300 x 230 306 x 236 78,000