H imanshu final mcs ppt 20147

M-Commerce

Presentation By- Vivek Goklani (38) Milesh janyani(43) Himanshu Phatnani( 54)

IntroductionWhat is Commerce ?

Commerce is a division of trade or production which deals

with the exchange of goods and services from producer to

final consumer.

It comprises the trading of economic value such as goods,

services, information, or money between two or more

entities.

Mobile CommerceIt is ability to conduct commerce using a mobile device, such as mobile phone, a PDA, a smartphone, or other emerging mobile equipment's

It allows the user to access computer mediated networks i.e. the internet and make transactions from anywhere in the world

Strong user adoption

Seamless app rollout campaigns

History of M-commerce

Mobile Commerce Services were first delivered in

1997, when the first two mobile-phone enabled Coca

Cola vending machines were installed in the Helsinki

area in Finland.

The M-Commerce server developed in late 1997 by

Kevin Duffey at Logica.

Since the launch of the iPhone, mobile Commerce has

moved away from SMS systems and into actual

applications.

E Commerce M commerce

E-commerce means doing business transactions on the Internet using computers or laptops.

M-commerce means doing business transactions on the Internet through the use of mobile devices

E-commerce you cannot always bring with you your computer or laptop anywhere Laptops are also portable but not as light as mobile phones.

M-commerce is very portable because mobile phones are very easy to carry. You can do your business transactions anywhere you go as long as you can access the Internet on your phone.

E-commerce is charged through the use of swipe machines where you swipe your credit card. You can also transfer money through online banking and pay for products you have bought on the Internet using your credit card number

M-commerce is usually charged through the caller's premium rates, charging the user's bill, or reducing the caller's credit, and also through mobile banking.

Disadvantages of e commerce

Consumers are still somewhat afraid of sending their credit card numbers over the internet due to the existence of malpractice

It is costly in many circumstances

The quality and quantity of the product cannot be estimated to its real value

Advantages of m Commerce

Covers wide distanceConsumer dealsSavingsEasy to use

From e commerce tom CommerceTime cost: In case of mCommerce services are provided at the point of needConvenience cost: Different mCommerce platforms are integrated to the work environment there is no transition required Customization: mCommerce allows the services to be catered towards users needsIncrease in number of devices: with a shift in the medium of communication from PC’s to tablets and Smartphone's there is parallel transition from ecommerce to mCommerce

Overview

M-Commerce is the ability to conduct Commerce using a

mobile device viz.

1.Mobile Phone

2.Personal Digital Assistant(PDA)

3.Smart Phone

Overview…

Mobile Commerce from the Customer‘ s point of view

The customer wants to access information, goods and

services any time and in any place on his mobile device.

He can use his mobile device to purchase tickets for

events or public transport, pay for parking, download

content and even order books and CDs.

He should be offered appropriate payment methods.

Development Of Sector

The future development of the mobile telecommunication

sector is heading more and more towards value-added

services. Analysts forecast that soon half of mobile

operators‘ revenue will be earned through mobile

Commerce.

Innovative service scenarios will be needed that meet the

customer‘s expectations and business models that satisfy all

partners involved.

Protocols UsedGSM3GEnhanced Data Rate For GSM Evolution (EDGE)Universal Mobile Telecommunications System (UMTS)High-Speed Packet Access (HSPA)

TechnologiesWireless Networks (Blue tooth / Wi-Fi)SMSMMS

m Commerce flow

Facts and figures about m Commerce platforms59% men prefer to purchase on their phones while 77% women prefer tablets for shoppingmCommerce spend for males is $677 and for female, it is $48951% of people aged between 18 and 34 shop on their phones, only 18% of those between 55 and 64 have shopped on their mobile phonesSmartphone users spend more time on mobile apps than on mobile sites

Commodities which users prefer to buy online

Services and Applications

Mobile ticketing

Mobile Money Transfer

Content purchase and delivery

Information services

Mobile banking

Mobile Ticketing

Mobile Ticketing is the process where the customers can

order, pay for, obtain and validate tickets from any location

and at any time using Mobile phones .

Tickets can be booked and cancelled on the mobile device

with the help of simple application downloads.

Delivery of tickets to mobile phones can be done in the

form of a SMS or by a MMS.

Mobile Money TransferMobile Money Transfer refers to payment services which are performed by using a mobile phone.

By using this service we can transfer money from one person to other by using a mobile phone.

Ex: ICICI bank has started IMPS - Interbank Mobile Payment Service. It is an interbank electronic instant mobile money transfer service through mobile phones

Mobile Money Transfer

Information services

A wide variety of information services can be delivered to

mobile phone users in much the same way as it is delivered

to PCs. These services include:

News

Stock quotes

Sports scores

Traffic reporting

Mobile banking

Banks and other financial institutions use mobile Commerce to allow their customers to access account information and make transactions, such as purchasing stocks, remitting money, receive notifications, transfer money to other banks

Mobile Banking ……

Mobile Banking Services are:

1.Mini-statements and checking of account history

2.Checking the balance

3.Recent transactions

4.PIN provision, Change of PIN and reminder over

the Internet

5.Cash-in, cash-out transactions on an ATM

Payment Methods

Consumers can use many forms of payment in mobile

Commerce. They are:

1.Premium Rate Telephone Numbers

2.Direct Mobile Billing

3.Macro payment and Micro payment Services

4.Mobile Wallet

Premium Rate Telephone Numbers

Premium rate telephone numbers are telephone

numbers for telephone calls during which certain services

are provided, and for which prices higher than normal are

charged.

Unlike a normal call, part of the call charge is paid to the

service provider, thus enabling businesses to be funded via

the calls.

These telephone numbers are easily distinguished with

other numbers.

Direct Mobile BillingDirect mobile billing, also called direct to bill, is

a method of paying for merchandise by charging the

purchase to a mobile phone account.

At the time of checkout, the customer selects the

mobile billing option on a smart phone and follows

a two-factor authentication procedure.

Direct Mobile Billing…..

After the authentication, which usually involves

a PIN(personal identification number) and one-

time password, the consumer's mobile account is charged for

the amount of the purchase, plus applicable taxes and, in

some cases, a processing fee. 

Direct mobile billing does not require any previous

registration, and it does not involve any other sources of

funding such as credit cards or bank accounts.

Macro Payment ServicesThis kind of payments is used by traditional electronic

Commerce and they usually involve amounts more than

US $10.00.

Payments by credit cards are the most common

method for Macro payments.

Contd….

Micro Payments

These usually involve amounts less than US $10.00,

which are too small to be economically processed by

credit cards.

The amounts are usually charged to user’s phone

bills.

Mobile WalletsA mobile wallet based payment strategy deals with how, where and when the payments can be accepted and processed using the user’s wallet accounts.A mobile wallet payment option includes the following:• Prepaid – Here the users top up their mobile wallet accounts upfront and such mobile wallet accounts are used to make the payments in context of the mobile sales transactions.

ConclusionThe core of M-Commerce is the use of a terminal(telephone, PDA, PC device) and public mobile network to access information and conduct transactions that result in the transfer of value in exchange of information, services or goods. Mobile commerce refers to any transaction with monetary value that is conducted via a mobile communications network.