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Media and Elected OfficialsBrandon Gryde and Mike Minks
U.S. Presenting Sponsor
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why media / marketing?
advocacy
shows the world that youth can make a difference
can generate new partnerships / funding
connects your success with the community
Grantee agrees tomake an effort to
publicize this service-
learning project in local
media and provide YSA
with copies and/or
notification of any media
impressions. When
submitting pressclippings, please make
sure you identify the
name, date, city and
state of the publication.
STEMester of Service
MOU
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part of your project
students gain the following skills:
experience navigating newspapers
professional / technical writing
creative writing
online experience
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marketing adds more!
illustrations!
photography!
graphic design!
storytelling!
public speaking!
passive programs!
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creating your story
the diamond effect
what issue are you focusing on?
what partners do you have?
how does it connect to national news?
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who should you reach out to?
Journalists, Not Newspapers, Write
Stories
newspapers
penny saversblogs
tv / radio
other organizations
and dont forget your school outlets!
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how can YSA help?
when we know your story, we can repeat it!
send your press release to Sarah
press release goes on GYSD.org
goes out to Facebook fan page and twitter
may get featured in National Service Briefing
submit a blog post
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dont be afraid of the 2.0
Lots ofways to join the fray
create a Facebook fan page
post your photos to Flickr
upload videos to You Tube
Get Ur Good On
Visit www.GYSD.org/share for instructions
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How many
elected officials
are there in
the United States?
Engaging Elected Officials
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511,039U.S. Government - 542 (
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Make a Plan
WHO Mayor Smith State
Representative
Jackson
WHAT Speak atproject kick-off,
present awards
Participate inproject and
follow-up policy
discussion
HOW Mike will e-mailscheduler by
4/1, follow-up
call by 4/5
Brandon willsend letter by
3/20, call LA by
3/25
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Mayor
City Manager City Council
Staff
Police Chief
Fire Chief
Who: City
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Who: County
County Executive
County Supervisors,Commissioners, orBoard Members
County Attorney
Judges
Sh
eriff Staff
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Superintendent
School BoardMembers
Principals
PTO/PTA Officers
Who: School District
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Who: State
State Senators andRepresentatives/Delegates
Governor, Lt. Governor
Other Constitutional Offices
Commissioners or StateAgency Heads
Judges, Supreme CourtJustices
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Who: Federal
U.S.Representative
U.S. Senator
Federal Offices
Administration
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What: Participate in Projects & Events
Speak
Participate in project
PolicyDialogue/Discussion
U.S. Senator Amy Klobuchar speaks
at GYSD celebration in Minnesota.
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What: Help Raise Awareness
PSAs
Media Releases,Op-Eds, Letters to
the Editor
Speeches
Websites
Invite otherofficials
MP Paul Zed, 2008 Youth Ambassador Brad Snodgrass, and Saint
John, NB Deputy Mayor Michelle Hooton holding the GYSD flag.
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What: Recognize Youth Volunteers
Awards
Letters of Support
Proclamations &Resolutions
Public Meetings
2009 GYSD Proclamation from Texas Gov. Rick PerryMayor Cook (El Paso, TX) recognizes GYSD
participants at City Council meeting.
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What: Support Projects
In-kind governmentservices
Staff time
Connections toother communityleaders
Financial supportYouth meet with Artur Kurti, Mayor of Kucove (Albania)
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www.GYSD.org/share/media
How: GYSD.org
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Identify the best staff person.
Events
Scheduler / Assistant / Secretary
Media / PR
Communications / Press
Awards/Proclamations
Ceremonial Services / Constituent Services
Specific Issues, In-Kind Services
Aides, Department Staff
How: Staff
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Make a specific ask.
Call, e-mail, fax, in-person
Provide specific request.
Have a Plan B.
Whats in it for them?
How: Be Specific
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Provide all helpful information.
Logistics
Talking Points/Background Information
Templates
How: Make It Easy
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Relationship Mapping
Who do you know?
Brainstorming & Planning
Connect to Learning
Civics/Government
Writing (persuasive, expository, letter)
Professional communication (calls, speaking)
How: Putting Youth At The Center
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Dont let them leave empty-handed
Thank Yous (both publicly and privately)
Follow Up (sending information, pictures)
Media
Reports, Etc.
Continue the relationship.
How: Follow Up
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Contact Mike @
[email protected] x125
Brandon @
202.296.2992 x128
questions?