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good words (right order) March 2nd, 2010
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GW(RO) March 2nd

Jun 19, 2015

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Education

Patrick McLean

The presentation that accompanied Patrick E. McLean's unique and entertaining professional writing class good words (right order) on March 2nd.
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Page 1: GW(RO) March 2nd

good words (right order)March 2nd, 2010

Page 2: GW(RO) March 2nd

THE PROBLEM

Page 3: GW(RO) March 2nd

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

THIS IS A REAL EMAILFROM A REAL HR DEPARTMENTTO REAL OFFICES, NATIONWIDE.

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When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

Page 5: GW(RO) March 2nd

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

WHAT HAPPENS?

1 email to 10 offices8 people call (10m each)2 people misapply the policy (2h)

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When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

TOTAL COST

80m (people who called)80m (HR person)4h (people who misapplied)4h (HR person)2h (HR person’s boss)

16h 40m

Page 7: GW(RO) March 2nd

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

TOTAL COST

80m (people who called)80m (HR person)4h (people who misapplied)4h (HR person)2h (HR person’s boss)

16h 40m x $35/h = $513.34 in labor

Page 8: GW(RO) March 2nd

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

TOTAL COST

80m (people who called)80m (HR person)4h (people who misapplied)4h (HR person)2h (HR person’s boss)

16h 40m x $35/h = $513.34 in labor

Page 9: GW(RO) March 2nd

When workloads increase to a level requiring hours in excess of an employee's regular duty assignment, and when such work is estimated to require a full shift of eight (8) hours or more on two (2) or more consecutive days, even though unscheduled days intervene, an employee's tour of duty shall be altered so as to include the hours when such work must be done, unless an adverse impact would result from such employee's absence from his previously scheduled assignment.

TOTAL COST

80 minutes (people who called)80 minutes (HR person)4 hours (people who misapplied)4 hours (HR person)2 hours (HR person’s boss)

16h40m x $35/h = $513.34 in labor

Page 10: GW(RO) March 2nd

The Opportunity

Page 11: GW(RO) March 2nd

Writing has never been more powerful.

Page 12: GW(RO) March 2nd

Or so easy to transmit.

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Or so easy to transmit.

Page 14: GW(RO) March 2nd

Want a blog?

Page 15: GW(RO) March 2nd

Send an email.

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All of this has happened since

2000.

Page 18: GW(RO) March 2nd

Internet hosts by year.

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danger

opportunity

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“When a man's knowledge is not in order, the more of it he has the

greater will be his confusion.” -- Herbert Spencer

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QUESTION 1:

How and why did writing develop?

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There once was man from Nantucket,

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Writing gives you the power to preserve words through time and transmit them across distance.

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Tiger: Hey Sexy I can't come out this week. Something came up family wise (July 20, 3:04 p.m.)

Jaimee: That's okay I hope everything is fine ... would have liked to see you

Tiger: We will make it happen

Jaimee: I drove out for the night to surprise a friend with a present for there birthday (July 26, 11: 22 p.m.)

Tiger: what kind of present your naked body

Jaimee: haha no a watch I slept alone

Tiger: alone with him that is

Jaimee: haha I wish

Jaimee: miss u (Sept. 27, 6:38 p.m.)

Tiger: now that's hot so who is your new boy toy

Jaimee: no new boy toy ... still running dry... been on 2 real dates in the pat 2 months :(

Tiger: I need you

Jaimee: then get your tight ass over here and visit me! I need u

Tiger: I will wear you out soon

Jaimee: how soon? I got a new piercing

Tiger: really. Where

Jaimee: I just sent u a pic of it ... is on my cheek below my eye ... implanted a little diamond

Tiger: send it again. I didn't pick up on that

Tiger: you just need some attention from me

Tiger: do you have a boy friend (8:45 p.m.)

Jaimee: I don't even have someone I am dating ... no ... u can be my boyfriend ;)

Tiger: then I am

Jaimee: I wish

Tiger: quiet and secretively we will always be together

Tiger: when was the last time you got laid

Jaimee: if we hang out on a Sundway we can watch desperate houswives again haha (Sept. 30, 3:38 p.m.)

Tiger: oh god

Jaimee: take a break from watching boring old golf

Jaimee: I mean the amazing sport of golf ;)

Jaimee: [more than an hour later] babe I was kidding

Tiger: I know sexy

Jaimee: is it orange county time yet? (Oct. 1, 6:06 p.m.)

Tiger: oh stop :)

Jaimee: hahaha I know ... but you canceled on me last time so the anticipation is killing me ... im finding myself watching sports center ... haha j/k it isn't that bad

Tiger: its never been that bad

Jaimee: very true ... I only watch football

Tiger: Figured you would say that. Big black guys.

Jaimee: u are my first, last and only black guy! U should feel special

Tiger: why do I not believe that?

Tiger: [later, in response to Jaimee's mention of a date who was "full of himself"] you kinda like that for some reason which is weird why you decided on me.

Tiger: having an asian mother and a military father you cannot and will not ever be full of yourself

Jaimee: I have fun with u, you always make me smile and I am not afraid to be myself or say anything to u ... the day I met u I thought u were going to kick me out a few times but for someone reason you didn't and u have told me numerous times I talk to much but slowly as I get to know u iI think your absolutely amazing

Tiger: you are wrong I'm bone thugs in harmon

Jaimee: Something wrong babe?I was excited to sepnd time with u this week (Oct. 15, 6:40 p.m.)

Tiger: I will you Sunda night. Its the only night in which I am totally free but I have to leave at 530 Monday morning to drive up to the valley for an outing for one of my sponsors. See you at 8 pm on Sunday in newport

Tiger: don't text me back till tomorrow morning. I have to many people around me right now

Tiger: send me something very naughty (Oct. 18, 3:40 p.m.)

Jaimee: some things are worth waiting for lol ... besides im at work

Tiger: go to the bathroom and take it

Jaimee: haha ur too much

Jaimee: are u leaving me cause your wife is still in newport :( I am lonely now ... i like falling asleep in your arms (Oct. 18, 11:38 p.m.)

Tiger: sorry baby I just can't sleep. Its just a problem I have.

Tiger: she is not here. They left this morning

Jaimee: well I appreciate you not wanting to wake me up but if y couldn't sleep I would have rather sat up and talked to u more ... find out why I keep falling more and more for u ;)

Tiger: Because I'm blasian :)

Tiger: I'm sorry babe. Im already home.

Jaimee: I'm putting my underwear back on ... thats a no no ... come take them off

Tiger: :) you are too funny

Tiger: Hey Sexy I can't come out this week. Something came up family wise (July 20, 3:04 p.m.)

Jaimee: That's okay I hope everything is fine ... would have liked to see you

Tiger: We will make it happen

Jaimee: I drove out for the night to surprise a friend with a present for there birthday (July 26, 11: 22 p.m.)

Tiger: what kind of present your naked body

Jaimee: haha no a watch I slept alone

Tiger: alone with him that is

Jaimee: haha I wish

Jaimee: miss u (Sept. 27, 6:38 p.m.)

Tiger: now that's hot so who is your new boy toy

Jaimee: no new boy toy ... still running dry... been on 2 real dates in the pat 2 months :(

Tiger: I need you

Jaimee: then get your tight ass over here and visit me! I need u

Tiger: I will wear you out soon

Jaimee: how soon? I got a new piercing

Tiger: really. Where

Jaimee: I just sent u a pic of it ... is on my cheek below my eye ... implanted a little diamond

Tiger: send it again. I didn't pick up on that

Tiger: you just need some attention from me

Tiger: do you have a boy friend (8:45 p.m.)

Jaimee: I don't even have someone I am dating ... no ... u can be my boyfriend ;)

Tiger: then I am

Jaimee: I wish

Tiger: quiet and secretively we will always be together

Tiger: when was the last time you got laid

Jaimee: if we hang out on a Sundway we can watch desperate houswives again haha (Sept. 30, 3:38 p.m.)

Tiger: oh god

Jaimee: take a break from watching boring old golf

Jaimee: I mean the amazing sport of golf ;)

Jaimee: [more than an hour later] babe I was kidding

Tiger: I know sexy

Jaimee: is it orange county time yet? (Oct. 1, 6:06 p.m.)

Tiger: oh stop :)

Jaimee: hahaha I know ... but you canceled on me last time so the anticipation is killing me ... im finding myself watching sports center ... haha j/k it isn't that bad

Tiger: its never been that bad

Jaimee: very true ... I only watch football

Tiger: Figured you would say that. Big black guys.

Jaimee: u are my first, last and only black guy! U should feel special

Tiger: why do I not believe that?

Tiger: [later, in response to Jaimee's mention of a date who was "full of himself"] you kinda like that for some reason which is weird why you decided on me.

Tiger: having an asian mother and a military father you cannot and will not ever be full of yourself

Jaimee: I have fun with u, you always make me smile and I am not afraid to be myself or say anything to u ... the day I met u I thought u were going to kick me out a few times but for someone reason you didn't and u have told me numerous times I talk to much but slowly as I get to know u iI think your absolutely amazing

Tiger: you are wrong I'm bone thugs in harmon

Jaimee: Something wrong babe?I was excited to sepnd time with u this week (Oct. 15, 6:40 p.m.)

Tiger: I will you Sunda night. Its the only night in which I am totally free but I have to leave at 530 Monday morning to drive up to the valley for an outing for one of my sponsors. See you at 8 pm on Sunday in newport

Tiger: don't text me back till tomorrow morning. I have to many people around me right now

Tiger: send me something very naughty (Oct. 18, 3:40 p.m.)

Jaimee: some things are worth waiting for lol ... besides im at work

Tiger: go to the bathroom and take it

Jaimee: haha ur too much

Jaimee: are u leaving me cause your wife is still in newport :( I am lonely now ... i like falling asleep in your arms (Oct. 18, 11:38 p.m.)

Tiger: sorry baby I just can't sleep. Its just a problem I have.

Tiger: she is not here. They left this morning

Jaimee: well I appreciate you not wanting to wake me up but if y couldn't sleep I would have rather sat up and talked to u more ... find out why I keep falling more and more for u ;)

Tiger: Because I'm blasian :)

Tiger: I'm sorry babe. Im already home.

Jaimee: I'm putting my underwear back on ... thats a no no ... come take them off

Tiger: :) you are too funny

Page 29: GW(RO) March 2nd

YOUR MONEY’S WORTH

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If you’re not sure about it,don’t WRITE IT, TYPE IT, BLOG it,

IM it, TWITTER it or SMS it.

Page 31: GW(RO) March 2nd

“Keep a diary, andit will keep you.”

Page 32: GW(RO) March 2nd

QUESTION 2:

Where do words come from?

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(Okay Smartass, where does the dictionary get them?)

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Nounsaccusedaddictionalligatoramazementanchoviesassassinationbackingbanditbedroombumpbuzzerscourtshipcriticdauntlessdawndesigndickensdiscontentembraceemployerengagementsexcitementsexposureeyeballfixturefuturityglowgusthintimmediacyinvestmentskickshawsleapfrogluggage

managermimicmisgivingmountaineerodeoutbreakpageantrypedantperusalquestioningreinforcementretirementroadwayruminationsavageryscufflesshuddersswitchtardinesstranscendenceurgingwatchdogwormholezanyVerbsbesmirchbetblanketcakecaterchampioncompromisecowdenotederacinate

dialoguedislocatedivestdrugdwindleelbowenmeshfilmforwardgossipgrovelhobnobhumourhurryimpedesjetjiglabellapselowermisquotenegotiatenumbpanderpartnerpetitionpukerantrewordsecuresubmergeswaggertortureunclog

Adjectivesaerialauspiciousbaselessbeachedbloodstainedblushingcircumstantialconsanguineousdeafeningdisgracefuldomineeringenrapt

epilepticequivocaleventfulfashionableforegonefrugalgenerousgloomygnarledhushinaudibleinvulnerablejadedjuicedlacklusterlaughablelonelylustrousmadcapmajesticmarketablemonumental

nervynoiselessobsceneolympianpremeditatedprometheanquarrelsomeradiancerancorousreclusiveremorselessrivalsacrificialsanctimonioussoftheartedsplittingstealthytraditionaltranquilunmitigatedunrealvariedvaultingviewlesswidowedworthlessyelpingAdverbsimportantlyinstinctively obsequiously threateningly tightly trippingly unaware

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“our language be considered the words and phrases used in the general intercourse of life”

Samuel Johnson from ‘The Plan of an English Dictionary”

Page 38: GW(RO) March 2nd

You are the source of your own authentic language.

Page 39: GW(RO) March 2nd

QUESTION 3:

Why aren’t words spelled like they sound?

Page 40: GW(RO) March 2nd

pepullepepillepepilpepyllepepyllpeeplepoepull

pupillpupyllpupulpeuplepoplepoepulpuple

Page 41: GW(RO) March 2nd

people

Page 42: GW(RO) March 2nd

But the pronunciation kept evolving.

Page 43: GW(RO) March 2nd

food used to pronounced as fode

life used to be pronounced as lyf

Page 44: GW(RO) March 2nd

QUESTION 4:

Why does English have so many synonyms?

Page 45: GW(RO) March 2nd

Liberty or Freedom?

Page 46: GW(RO) March 2nd

Angry or Wrathful?

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Help or Assist?

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Famine or Hunger?

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Hungor

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Famine

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J’ai faim.

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Pre 1066 – William the Bastard

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Post 1066 – William the Conqueror

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Pork or Swine?

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PorkHerd or SwineHerd?

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“Show me the invading word!”

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Liberty or Freedom?

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Anger or Rage?

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Assist or Help?

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Fatherly or Paternal?

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Amicable or Friendly?

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Poultry or Hen?

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Soil or Earth?

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Infant or Child?

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Abdomen or Belly?

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god or diety

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suppose or guess

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begin or commence

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QUESTION 5:

With all these words, which ones do you use?

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YOUR MONEY’S WORTH:

Page 72: GW(RO) March 2nd

USE THE GOOD ONES.

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Good words are words of clear, unambigous meaning.

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Never use a fancy word when a simple

word will do.

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Fancy words add an adverse and

detrimental quality to all kinds of

lexographical activity.

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Fancy words suck.

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Niggardly

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David Howard is not a smart man.

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Niggardly = Miserly

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"You hate to think you have to censor your language to meet other people's lack of understanding."

Julian Bond, then Chairman of the NAACP

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When faced with a choice between niggardly and

miserly...

Page 82: GW(RO) March 2nd

Use the word

CHEAPevery single time.

Page 83: GW(RO) March 2nd

So why did David Howard use the

word, “niggardly?”

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YOUR MONEY’S WORTH:

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ALWAYS USE THE SIMPLEST WORD YOU CAN.

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“First, learn to hammer in the nails, and if what you build is sturdy and serviceable, take satisfaction in its plain strength.”

William Zinnser, from “On Writing Well.”

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Good wordsare specific

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“The perpetrator performed an aggravated assault on the victim which resulted in substantial injuries and the subsequent...”

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“Bill hit Steve in the head with a hammer.”

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“Bill (perpetrator) hit Steve (victim) in the head with a hammer. (assault)”

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“We are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services.”

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“Imagine that the CEO just gave you the edict to ‘find internal sources of value that can translate into bottom line benefits over the next five years.’”

From a UPS White Paper about Supply Chain Solutions.

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“Imagine that the CEO told you to cut costs.”

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Use as few wordsas possible.

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Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.

OMIT NEEDLESS WORDS

From the “Elements of Style,” by Strunk and White

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Use words like you had to pay for each of them.

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“A very common misstep in organizing a strategic sourcing program often relates to the supporting infrastructure – the strategy, process, organization and technology.”

From a UPS White Paper about Supply Chain Solutions.

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“A very common misstep in organizing a strategic sourcing program often relates to the supporting infrastructure – the strategy, process, organization and technology.”

From a UPS White Paper about Supply Chain Solutions.

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Words to be immediately suspicious of:

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Words to be immediately suspicious of:

1. Adverbs ending in -ly

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Words to be immediately suspicious of:

1. Adverbs ending in -ly

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Words to be suspicious of:

1. Adverbs ending in -ly

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Words to be suspicious of:

1. Adverbs ending in -ly2. Adjectives

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The camel died quite suddenly on the second day, and Selena fretted sulkily and, buffing her already impeccable nails--not for the first time since the journey began--pondered snidely if this would dissolve into a vignette of minor inconveniences like all the other holidays spent with Basil.

Gail Cain 1983 Bulwer-Lytton Fiction Contest Winner

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The camel died quite suddenly on the second day, and Selena fretted sulkily and, buffing her already impeccable nails--not for the first time since the journey began--pondered snidely if this would dissolve into a vignette of minor inconveniences like all the other holidays spent with Basil.

Gail Cain 1983 Bulwer-Lytton Fiction Contest Winner

Page 107: GW(RO) March 2nd

The camel died on the second day.

Gail Cain 1983 Bulwer-Lytton Fiction Contest Winner

Selena fretted sulkily and, buffing her already impeccable nails--not for the first time since the journey began--pondered snidely if this would dissolve into a vignette of minor inconveniences like all the other holidays spent with Basil.

Page 108: GW(RO) March 2nd

Words to be suspicious of:

1. Adverbs ending in -ly2. Adjectives3. Jargon

Page 109: GW(RO) March 2nd

Why do peopleuse jargon?

Page 110: GW(RO) March 2nd

Why would someone say:

Are you experiencing any pain?

Page 111: GW(RO) March 2nd

When they could ask:

Does it hurt?

Page 112: GW(RO) March 2nd

Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Goodwill Mission Statement

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We help people who are looking for work or better jobs so they can better provide for their families.

What directs you to the Mission Statement on Goodwill.com

Page 114: GW(RO) March 2nd

We help people who are looking for work or better jobs so they can better provide for their families.

Page 115: GW(RO) March 2nd

We help people who are looking for work or better jobs so they can provide for their families.

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We help people provide for their families.

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Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work.

Goodwill Mission Statement

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We help people provide for their families through the transformative power of work.

Page 119: GW(RO) March 2nd

“I gained an immense advantage over the cleverer boys... I got into my bones the essential structure of the ordinary sentence – which is a noble thing.”

Sir Winston Churchill

Page 120: GW(RO) March 2nd

good words (right order)

Page 121: GW(RO) March 2nd

right order =

subject verb (object)

Page 122: GW(RO) March 2nd

Jesus wept.

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subject object verb

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Bob the ball throws

Page 125: GW(RO) March 2nd

3, 4 , x = 12

Page 126: GW(RO) March 2nd

Bob throws the ball.

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3 x 4 = 12

Page 128: GW(RO) March 2nd

“Use the analytic tool of complete sentences. Including subjects and predicates.”

Lou Gerstner, IBM

Page 129: GW(RO) March 2nd

A sentence is any combination of words that expresses a complete thought.

Page 130: GW(RO) March 2nd

No.

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Jesus wept.

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“It’s form was an exact quadrangle; and we may calculate that a square of about seven hundred yards was sufficient for the encampment of twenty thousand; though a similar number of our own troops would expose to the enemy a front of more than treble of that extent.”

Edward Gibbon from “The Decline and Fall of the Roman Empire.

Page 133: GW(RO) March 2nd

A sentence is linguistic device designed to hold one (and only one) idea.

Page 134: GW(RO) March 2nd

“Did you know that Abraham Lincoln wrote the Gettysburg Address while traveling from Washington to Gettysburg on the back of an envelope?”

Idon’tknowamus.

Page 135: GW(RO) March 2nd

“Did you know that Abraham Lincoln wrote the Gettysburg Address while traveling from Washington to Gettysburg on the back of an envelope?”

Idon’tknowamus.

Idea #1

Page 136: GW(RO) March 2nd

“Did you know that Abraham Lincoln wrote the Gettysburg Address while {traveling from Washington to Gettysburg} on the back of an envelope?”

Idon’tknowamus.

Idea #1

Idea #2

Page 137: GW(RO) March 2nd

“Did you know that Abraham Lincoln wrote the Gettysburg Address while {traveling from Washington to Gettysburg} on the back of an envelope?”

Idon’tknowamus.

Idea #1

Idea #2

Idea #3

Page 138: GW(RO) March 2nd

“Did you know that Abraham Lincoln, while traveling from Washington to Gettysburg, wrote the Gettysburg Address on the back of an envelope?

Idon’tknowamus.

SubjectVerb

Object

Page 139: GW(RO) March 2nd

Abraham Lincoln wrote the Gettysburg Address.

Page 140: GW(RO) March 2nd

Every sentence, no matter how complicated, confused or unclear can be broken down into Subject Verb (Object)

Page 141: GW(RO) March 2nd

“Robinson, who coaches the Oregon State Beavers, was cheered on by the President, who snacked on popcorn, the First Lady, Sasha, Malia and the girls’ grandmother Marian Robinson.”

cnn.com

Page 142: GW(RO) March 2nd

“A very common misstep in organizing a strategic sourcing program often relates to the supporting infrastructure – the strategy, process, organization and technology.”

From a UPS White Paper about Supply Chain Solutions.

Page 143: GW(RO) March 2nd

“Avoid the passive voice”

Page 144: GW(RO) March 2nd

“An error has been found in your account.”

Page 145: GW(RO) March 2nd

“We made a mistake.”

Page 146: GW(RO) March 2nd

The problem with the passive voice is that it violates subject verb (object)

Page 147: GW(RO) March 2nd

“Honey, an affair was had.”

Page 148: GW(RO) March 2nd

“I slept with my tennis coach.”

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The passive voice is the voice of all those who seek to dissemble, obsfucate or otherwise cover their ass.

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The passive voice also violates the principle of omitting needless words.

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“Many famous quotations from Churchill, Roosevelt and Kennedy were used by the speaker in his talk on “Famous Political Orators.”

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“Many famous quotations from Churchill, Roosevelt and Kennedy were used by the speaker in his talk on “Famous Political Orators.”

The speaker quoted Churchill, Roosevelt and Kennedy during his discussion of “Famous Presidential Orators.”

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“Many famous quotations from Churchill, Roosevelt and Kennedy were used by the speaker in his talk on “Famous Political Orators.”

Bill Cunningham gave a talk about famous political orators. He quoted Churchill, Roosevelt and Kennedy.

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How do you say something that’s never been said before?

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How do you saythat for which their are no words?

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When you put two words next to each other, a third meaning, is created that cannot be contained within definitions of either word.

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ham

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ball

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funnel

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funnel ball

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ball funnel

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ham funnel

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“Ma’am, could you please ask your husband to stop cramming sandwiches down his ham funnel?”

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“...a great vampire squid wrapped around the face of humanity, relentlessly jamming it’s blood funnel into anything that smells like money.”

Matt Tabbibi describing Goldman Sachs

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He’s obviously upset.

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He’s eloquently upset.

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“What does it say that Iranians can march by the millions, put life and limb on the line, while Americans sit meekly by as a financial colossus with tentacles deep into the federal government enriches itself beyond our imagination on the backs of the poor and the struggling?”

Peter Daou on Goldman Sachs

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“The first draft of everything is shit.”

Ernest Hemingway

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“Clutter is the disease of American writing.”

William Zinnser, ‘On Writing Well’

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“There is no great writing, only great rewriting.”

Justice Louis Brandeis

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1. read it out loud2. figure out what it is trying to say3. check for bad words4. check for wrong order5. rewrite it6. read it out loud

Rewriting Procedure

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YOUR MONEY’S WORTH

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READ IT OUT LOUD

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NO, REALLY.

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Purpose: To release you into your authenticity to become a catalyst for success in your life and work.

Mission and Vision Statement For Interact V1

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“Purpose: To teach businesspeople to communicate with power, ease and grace.”

Method: We release you into your authenticity, giving you both the permission and the ability to speak from who you really are – right from the soles of your shoes. 

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I utilized a multi-tined tool to process a starch resource.

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All patient meals will be rethermalized by use of a microwave oven before delivery to patients.

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With the gold and silver out of reach, Ohno scooted furiously past brothers Charles and Francois Hamelin to earn a bronze in the short-track 1,000-meter final Saturday night, making him the most decorated U.S. Winter Olympian.

The Associated Press

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Much too frequently, the criminal manages to escape the scene of a crime because he manages to escape the visual capability of the responding officers.

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We are continuing to broaden our understanding and knowledge pertaining to print production and graphic design.

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On Monday, the digital content organization plans to announce several moves that signal it is ready for companies to start building devices and services with the technology this year.

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Celebrations moved like a wave from east to west as midnight joyously struck across the globe and the world welcomed 2010. In New York, at least 1 million people watched the iconic ball drop in Times Square.

cnn.com

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Valais is the first water bottled in the Swiss Alps to be sold in the United States. The final design for the bottle label reflects the Swiss heritage by featuring a mountain images, as well as a Swiss flag icon. It informs consumers visually that this is a refreshing, natural beverage.

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Businesses planning sales strategy perceive buying power as a gauge of the general ability of potential customers to buy their products.

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Reality show stars Kim, Kourtney and Khloe Kardashian can now sell the clothes right off their backs to their fans.

The Associated Press

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“It is one thing to study war and another to live the warrior's life.”

Telemon of Arcadia

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How towritelike a professional

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Writing is

The entire process by which we discover what we are trying to say.

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YOUR MONEY’S WORTH

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It’s okay to be lost.

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In fact, you can’t do creative work without getting lost. It’s a

part of the process.

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1. There is a problem. 2. You gather information.3. You develop solutions/options. 4. Some of them seem okay. Not great.5. You run out of ideas.6. You put it out of your mind completely.7. The Eureka moment.

The Creative Process

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I believe that we get, at most,

SIX periods of concentration a day.

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“A writer only gets

2 to 3 hoursof productivity a day.”

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“The writing part isn’t hard, it’s sitting downto write.”

Steven Pressfield

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CELLPHONE

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CELLPHONE

E-MAIL

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CELLPHONESMS

E-MAIL

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CELLPHONESMS

CO-WORKERS

E-MAIL

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IM

CELLPHONESMS

CO-WORKERS

E-MAIL

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IM

CELLPHONESMS

E-MAIL LANDLINE

CO-WORKERS

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TWITTER IM

CELLPHONESMS

E-MAIL LANDLINE

CO-WORKERS

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Plus whatever else is going on in your head.

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THE TOMATO CAN SAVE US.

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25 focused minutes=

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The Pomodoro Technique1. Choose a task2. Set timer to 25 minutes3. Work on the task until the timer rings.*4. Take a short break. 5. Every four Pomodoros, a longer break.

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The Pomodoro is not about time.

It is about your awareness of time.

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YOUR MONEY’S WORTH

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WRITING IS SPIRITUALLY DIFFICULT

BECAUSE OF THE ANXIETY OF BECOMING.

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What we do is a consequence of where we place our attention.

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Pick a topic

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“He writes the worst English that I have ever encountered. It reminds me of a string of wet sponges; it reminds me of tattered washing on the line; it reminds me of stale bean soup, of college yells, of dogs barking idiotically through endless nights. It is so bad that a sort of grandeur creeps into it.”

H.L. Mencken on Warren G. Harding

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