GWM Overseas New Product Launching Event Guideline 11 CRM Management 12 Public Relations Dear GWM distributor friends, Since its domestic launching in 2012, thanks to its accurate product positioning and hale product image, Great Wall M4 has achieved excellent market performance. Great Wall M4 is one of the most important new vehicle models launched in 2013. Meanwhile, it will be a hit product for GWM to expand overseas markets. Given that the new vehicle launching event is the best way to transmit new vehicle information to the general public through press media, we advise all overseas distributors to carry out the launching event. Aiming to help distributors better understand the product positioning and features of Great Wall M4, launch the new product with the support of local media resources and achieve better sales performance, we hereby compiled the Launching Event Guideline for Great Wall M4. We hope you can make a good study on this guideline. Your cooperation on this regard will be highly appreciated! Wish you a successful new car launching event! Xing Wenlin General Manager of International Trade Division Vice President of Great Wall Motors Great Wall m4 Launching Event Guideline 1-5 Product Highlights 13-14 Distributor Releases 6-10 Advertisement
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GWM Overseas
New Product Launching Event Guideline
11 CRM Management
12 Public Relations
Dear GWM distributor friends,
Since its domestic launching in 2012, thanks to its
accurate product positioning and hale product image,
Great Wall M4 has achieved excellent market
performance.
Great Wall M4 is one of the most important new
vehicle models launched in 2013. Meanwhile, it will be a
hit product for GWM to expand overseas markets. Given
that the new vehicle launching event is the best way to
transmit new vehicle information to the general public
through press media, we advise all overseas distributors
to carry out the launching event.
Aiming to help distributors better understand the
product positioning and features of Great Wall M4,
launch the new product with the support of local media
resources and achieve better sales performance, we
hereby compiled the Launching Event Guideline for
Great Wall M4. We hope you can make a good study on
this guideline. Your cooperation on this regard will be
highly appreciated!
Wish you a successful new car launching event!
Xing Wenlin
General Manager of International Trade Division
Vice President of Great Wall Motors
Great Wall m4
Launching Event Guideline
1-5 Product Highlights
13-14 Distributor Releases
6-10 Advertisement
1
Great Wall M4 Launching Event Guideline
Product Highlights
1、Main Parameter
Dimensions (mm)
2
Great Wall M4 Launching Event Guideline
Product Highlights
2、Appearance bright spot
3、Humanized interior
3
Great Wall M4 Launching Event Guideline
Product Highlights
4、Configuration bright spot
3. Engine
4
Great Wall M4 Launching Event Guideline
Product Highlights
6、Competitiveness Analysis
●Product Sales
Remarks: the above analysis is based on sales data in China only.
5
Great Wall M4 Launching Event Guideline
Product Highlights
●Minimum Ground Clearance
●Wheel hub
6
Great Wall M4 Launching Event Guideline
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1、 Overall Positioning & Direction
Brand Positioning
Enterprise Positioning China’s Largest SUV and Pickup
Manufacturer
Great Wall Brand Positioning A Chinese brand that leads with