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Design Thinking Workshop
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GWC Design Thinking Workshop

Feb 11, 2017

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Joan Zhang
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Page 1: GWC Design Thinking Workshop

Design Thinking Workshop

Page 2: GWC Design Thinking Workshop

K-J TechniqueGoal: Process for Establishing Priorities

Page 3: GWC Design Thinking Workshop

Teamwork!Divide yourselves into groups of 4!

Try to find people you haven’t worked with or talked to before

Page 4: GWC Design Thinking Workshop

QuestionHow can we grow LinkedIn’s membership in

[underserved communities]?

Page 5: GWC Design Thinking Workshop

Brainstorm!What are some underserved populations or communities

that currently don’t utilize LinkedIn?

Page 6: GWC Design Thinking Workshop

Individual Brainstorming On your own, write your ideas for how you would solve the problem on post-it notes

Page 7: GWC Design Thinking Workshop

Post them & SharePost your post-its on the wall/board and read your team’s ideas (silently)

Page 8: GWC Design Thinking Workshop

CategorizeGroup the post-it notes into different categories

Page 9: GWC Design Thinking Workshop

Name each categoryOn a different color post-it note, give each group a name and place the post-it at the top of each category.

Page 10: GWC Design Thinking Workshop

VOTE!On your own, write down the names of 5 groups that you think will best solve our problem

Page 11: GWC Design Thinking Workshop

X Marks the SPotOn the category name post-its for each group…

Mark 3 x’s for your first choice

Mark 2 x’s for your second choice

Mark 1 x for your third choice

Page 12: GWC Design Thinking Workshop

Rank As a group, list the category names from most to least votes

Page 13: GWC Design Thinking Workshop

SHAREWe’ll go around and share some of our MVP categories and the specific ideas people had in each of those categories

Page 14: GWC Design Thinking Workshop

Future DirectionsPut your ideas into action!

Use the K-J technique in future project brainstorming sessions

Collaborate and Build!

BRAINSTORM