gWave Consulting Social Media Workshop Presentation

Copyright © 2009 gWave Consulting, Inc. All Rights Reserved.

Social Media Marketing Workshop

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Agenda

• Introduction • Creating Your Online Profile • Facebook Marketing • Promoting Products & Services on Twitter • LinkedIn for Marketers • Online Reputation Management • Blogging

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What is Social Media Marketing?

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Engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.

Social media is peer-to-peer conversations: • Blogging Platforms • Video sharing • Podcasting • Commenting systems • Discussion groups • Microblogging • Content syndication • Social networks • Sharing features

• Show video - http://www.youtube.com/watch?v=NhPgUcjGQAw


Recognize any of these sites?

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Copyright © 2009 gWave Consulting, Inc. All Rights Reserved. 14

Social Media - A Statistical Overview

• 70,000,000 – videos on YouTube • 100,000,000 – videos viewed per day • 112,486,327 – number of views for most viewed video on YouTube • 13 hours – amount of video uploaded each minute • 26.57 – average age of video up-loader

• 133,000,000 – number of blogs indexed by Technorati since 2002 • 346,000,000 – number of people globally who read blogs • 900,000 – average number of blog posts in a 24 hour period • 77% - percentage of active Internet users who read blogs

• 275,000,000 – number of people around the world using Facebook • 54,500,000 – monthly unique visitors • 3.8% - average monthly growth rate of monthly unique visitors over the past year • 2,600,000,000 – number of minutes global users in aggregate spend on Facebook daily

• 1,111,991,000 – number of Tweets to date • 4,100,000 – number of US people reached on Twitter each month • 55% - month over month growth rate for Twitter • 63% - percentage of Twitter users that are male

• 236,000,000 – number of visitors attracted annually in 2008 • 33,000,000 unique monthly visitors • 56% - Digg’s front page controlled by top 100 users • 36,925 – number of diggs for the most popular story in the last year

• 76,000,000 – number of members in MySpace US • 0.8% - monthly growth rate in US • 266 minutes – avearge number of minutes a user in US spends on MySpace each month • 1,000,000,000 – number of images loaded onto the MySpace site


Social Media On Your Site

Social Networking

Forming connections with

other users

User Generated Content

Blogging, uploading photos, videos, etc.

User Enhanced Content

Rating, recommending, annotating content

90% of companies feel online customer engagement “important” or “essential”.

78% of Marketers are targeting Social Media, Social Networking and Web 2.0 companies

72% of consumers use social media to research a company's reputation for customer care before making a purchase.

63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.


Your Online Profile

• Where do you start?

• Personal vs. Business

• Where do you draw the line?

• Transparency

• Video http://www.youtube.com/watch?

v=6a_KF7TYKVc&feature=fvsr

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Where do you start?

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Getting started

• Identify clear objectives

• Find the right web professionals

• Keep projects small, simple and bite size

• Get hands-on and learn how to use social media

• Experiment and fail fast

• Leverage the web in accelerating learning's


Where do you start?

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Listen, get involved, communicate & participate.

• Increase customer base.

• Generate leads.

• Drive sales.

• Build awareness.

• Make money from your content.

• Establish thought leadership.

• Educate customers.

• Customer-source part of your product development.

• Reach new channels of customers.

• Improve internal communication.


Facebook


• Personal page, authentic, transparency

• 43% Male 57% Female

• 35 – 44 year olds = 20% / 45 – 54 year olds = 24 %

• Group vs Fan Page

• Share, post, announce in groups, email, social ads

• Example: Adventure Travel Group / Oprah

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Twitter


• Basics, choosing handle, bio, @replies, DM

• Tweetdeck, Twellow, Co Tweet

• Give more than thou receive

• Be undeniably genuine

• Thank (nearly) every @replies

• Example: Halloween

• Video - http://www.youtube.com/watch?v=ddO9idmax0o

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LinkedIn


• Profile, 100% complete

• Recommendations

• Get involved, Q & A

• Post expertise, questions, events

• Video http://www.youtube.com/watch?v=2pXWrHN0elg

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Blogging

• There are over 100MM blogs in the world

• Blogs have become a natural source for information and creating 1-to-1

relationships

• Great tool for storytelling and sharing

• Commenting, linkbacks, RSS and SEO

• Microblogging has emerged as one of the most popular ways of sharing

what’s going on

• Twitter has over 50MM users world wide

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Social Media – Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.

• In a social bookmarking system, users save links to web pages that they want to remember and/or share.

• These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

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Social Media – Twitter & Facebook

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Show video - http://www.youtube.com/watch?v=jGbLWQYJ6iM&feature=fvst


Social Media – Campaign Samples

• Video optimization • Social networking management

• Increased web traffic equates to: • Reaching a broader audience • Building a larger community to market to • Ultimately increased event attendance


Social Media – Campaign Samples

• Online Brand Management • Social networking set-up, training, measuring

• Deployed client’s brand via Twitter • Built up followers based on demographics • Communicated to followers • Generated raving fans equated to new order generation


Boosting Conversion Rates

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• Percentage of unique visitors who take a desired action

• Boosting sales through small incremental changes


Conversion Optimization – The Funnel

Marketing Sherpa, Inc. 19


Metrics & Tracking

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• Testing and tracking ad performance

• Analyzing traffic patterns and click-through rates

• Conversion rates

• Cost per sale

• ROI

FREE

http://www.google.com/analytics/


BONUS SLIDE

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BONUS SLIDE: How to win during a down market?

• 2009 10% of all US ad dollars will go online

• Internet is 20% of overall media consumption in the US

• US advertisers invest only 7.5% of their budget online

Tremendous potential for marketplace growth


Thank You Melani Gordon Founder 619-894-0384 [email protected] Twitter.com/melgordon www.linkedin.com/in/gwave

gWave Consulting Social Media Workshop Presentation

Business

gwave consulting

number of visitors

number of blogs

number of people

number of diggs

number of tweets

number of images

number of views