Guts & Glory: When evidence & iteration isn't enough / LeanUX2015

guts & glory@ooonie

@wiedenkennedy

emotion trumps reason

“[E]motions are not separate from reason, …they are the foundation of reason because they tell us what to value… Reason is often weak, our sentiments are strong, and our sentiments are often trustworthy.” !!David Brooks on Antonio Damasio, TED 2009

I fucking knew it.

1 / how lovable is it?

what does the minimum lovable version look like?

2 / what would you make if you didn’t have to make it work?

what would you make if you didn’t have to make it work?

3 / get your fucking! swagger on

cheek! audacity! boldness! arrogance! chutzpa

“Anybody that tells you they knew it was going to be a hit...that’s just bullshit.... What we did know was it was really funny. But…I bolted up in bed

just nights before we put it on the air, in a cold sweat, I swear to God…” !

Doug Herzog, President of Comedy Central

(fuck yah)