Tables of ContentTask - 1Develop a business profile for a small
businessPerformance criteria1.1 Business concept introduced1.2
Vision and mission developed for the selected business concept1.3 A
minimum of two goals and objectives for each goal meeting the SMART
criteria are formulated1.4 An actual or intended underlying legal
structure of the business key supplies or customers and the
physical location or e- location of the business is identified and
developed1.5 Describe the business or personal background (s)Range
may include but is not limited to candidate's previous work
experience and qualifications or trading history of the business1.6
Highlighted the purpose of the business plan1.7 Identifies the
critical success factors for the businessTask - 2Conduct an
external and internal environment scan for a small
businessPerformance criteria2.1 The characteristics of industry are
identified and any important trends outlined2.2 Direct and indirect
competitors are both identified and competitive strategy
formulated2.3 Political, economic, social, technological,
environment, legal factors are identified and analysed2.4 Analysis
conducted using the Porter's five forces framework2.5 Strengths,
Weakness, opportunities and Threats (SWOT) analysis undertaken.Task
- 3Identify and conduct a stakeholder analysisPerformance
criteria3.1 A minimum of five key stakeholders are identified for
the selected business concept3.2 Stakeholder analysis conducted for
the identified key stakeholdersTask - 4Develop a marketing plan for
a small businessPerformance criteria4.1 A minimum of one customer
group identified and value proposition created4.2 Marketing
objectives meeting the SMART criteria are formulated with key
performance indicators4.3 Marketing mix developedRange may
indicated but is not limited to product, price, place and
promotionProduct - Candidate has described how their product or
service is going to meet the three levels of productPrice - A
minimum of one pricing strategy and tactic for the product or
service is developedPlace - The type of distribution channel or
intermediary used to place their product or service in the market
is identified and discussedPromotion - A minimum of two means of
promoting their products or service to the customers are identified
and discussed4.4 An annual promotion budget, supported with a
timeline for the highlighted promotion activities is developedTask
- 5Students will identify the required leadership style and skills
for the selected business conceptPerformance criteria5.1 Preferred
leadership style and necessary skills in the leader are discussed
with expected benefits to their selected business conceptTask -
6Student will develop a risk management plan for a small
businessPerformance criteria6.1 A minimum of five critical risks to
the business are identified and impact of each risk discussed with
the probability of occurrence6.2 A risk management strategy is
formulated and supported by an action plan for each identified
riskTask - 7Students will develop the implementation plan for a
small businessPerformance criteria7.1 Objective based action plan
including milestones and deadlines outlining how the business
concept can be achieved is developed
Goals
1. Focus on your employeesFocus on taking better care of your
employees for the year ahead. Keeping employees happy at your
company is not only important financially, but it also influences
overall office morale. If your employees enjoy coming to work,
theyll be more productive, and that attitude is contagious.Ask your
employees where they see themselves several years down the road and
do what you can to accommodate their desires and goals. Maybe you
need to rearrange job titles or project assignments. Additionally,
reevalute your office culture.Look into offering occasional happy
hours or team-building activities so your employees can get to know
each other better on a personal level.If you have working parents
at your company, consider offering more flexible hours or
bring-your-child-to-work policies. Lastly, consider offering or
increasing other benefits such ashealth insurance, 401k plans or
even gym memberships.At Palo Alto Software, we subsidize gym
membershipsand pay more of the monthly fee if the employee goes
more often. We want to encourage our employees to take advantage of
the benefit, and work out so that they stay healthy and happy. Try
to think outside the box and offer employee perks that really make
a difference to the health and happiness of your employees.2. Talk
to your customers moreCustomer needs and wants continuously change
over time. Your companys product or service might be on target
right now in terms of customer demand, but dont get too
comfortable. This year, make it a goal to talk to more customers.
Whether its one-on-one conversations, focus groups or surveys, try
to get a better understanding of where the customer mindset will be
in the next year.Once youve taken the time to understand your
customers better, reevalute your product or service. Maybe its time
to make a few small changes to stay ahead of your customer demand.
Consider testing new products or services in addition to those that
are already working. Maybe offer discounts to get customers to try
something new.Dont make extreme pivots that will take your business
off track. Make sure youre still able to focus on your core
offerings that make your business successful.Think about exposing
more of your employees to customer interactions. At Palo Alto
Software we have our executive team and marketing teams
periodically jump in and answer customer calls and emails. By
interacting with customers on a service level we learn first hand
about problems, as well as understand customer concerns and
objections to buying our products and services. We can then change
how we market and sell, as well as how we support customers in ways
that help our customer-service team, and also benefit all of our
customers.objectivesMaintain FinancingEven a company with good cash
flow needs financing contacts in the event that capital is needed
to expand the organization, according to Tim Berry, writing on the
"Entrepreneur" website. Maintaining your ability to finance
operations means that you can prepare for long-term projects and
address short-term needs such as payroll and accounts
payable.Change ManagementChange management is the process of
preparing your organization for growth and creating processes that
effectively deal with a developing marketplace. The objective of
change management is to create a dynamic organization that is
prepared to meet the challenges of your industry.Purpose of
business planMaintaining FocusA business plan contains all of your
product information, manpower and financial estimates and your
plans for the future. As you look to grow your business, you should
refer to your business plan, according to the Small Business
Administration. When you decide to make changes to your business,
those changes should be reflected in your business plan. When you
make updates to your business plan, you get to see how your
proposed changes will affect your entire business. Your business
plan reminds you of why you started your business in the first
place, what your original goals were and how business changes will
affect your original vision.Securing FinancingAs you start your
business, and even as your business moves along, you will
constantly need to concern yourself with financing your business.
Financing concerns begin with the start-up costs and then continue
with business expansion and new product development. When you look
for outside financing, one of the first things the investor will
want to see is your business plan, according to Inc.com. Private
investors, banks or any other lending institution will want to see
how you plan on running your business, what your expense and
revenue projections are and whether or not your plans for the
future are attainable with the business you have created. All of
this can be answered by a well-written and thorough business
plan.Fueling AmbitionsStarting your own business can seem like a
daunting task if you have never done it before. When you break down
your business into a business plan, it can motivate you because it
presents the business in an organized fashion, according to the
University of Colorado. When you spend the time to outline your
business in detail, you begin to understand what it will take to
get your dream off the ground. Following a business plan can help
you to map out the growth of your company and give you confidence
when you need it.Enlightening ExecutivesAs your business grows, you
will need to consider adding executives to your team that can help
move your company in the right direction. A business plan will help
executive talent see your business vision and determine whether or
not your company is a worthwhile investment of time and
resources.critical success factor for the businessStep1Obtain and
use the templates provided by resources, such as the SCORE website,
to generate your business plans, including a competitive analysis.
These can be found on the SCORE website.Step2Access information
provided by the Census.gov website, such as economic indicators, to
examine the reports for your industry and identify the
characteristics of successful companies. Your business plan should
include a description of the industry, the current size, the
historic growth rate, typical customers and the general outlook,
such as projected growth rate. Identify your main customers and
their requirements.Related Reading:Critical Success Factors in the
Hotel IndustryStep3Use resources available from market research
firms such as Gale Research, Gartner Research and Forrester
Research to get further insight into your industry. Determine which
key success factors, such as the ability to attract new customers,
ability to retain existing customers or a low cost production
structure, make the most sense to use when establishing strategic
goals for your company. Trade association publications for your
industry can also provide critical data for your industry
analysis.Step4Distinguish how companies whose profits reflect
growth in your industry are able to structure their business to
cope with changes in customer needs. Choose a business model, such
as subscription or direct sales based on how your company can best
function with the resources available to you.Step5Assess your
strategic objectives and your business activities to ensure that
they align with achievement of your key success factors. Identify
your competitors products to assess their strengths and weaknesses.
Based on your research, plan how to structure your company to
create a competitive advantage.Step6Rank your key success factors
by determining why customers choose between competitors, what
customers feel are required for products or services in your
industry and what value your product or service represents, to gain
a competitive edge.Step7Articulate how you will gain market share.
List the key success factors for your industry that influence your
company structure in the executive summary portion of your plan.
Cite risks, such as high investment costs, lack of trained
personnel in your area or changing technology or regulatory
restrictions.Task 2Porters five force frameworkThreat of new
entrants.This force determines how easy (or not) it is to enter a
particular industry. If an industry is profitable and there are few
barriers to enter, rivalry soon intensifies. When more
organizations compete for the same market share, profits start to
fall. It is essential for existing organizations to create high
barriers to enter to deter new entrants. Threat of new entrants is
high when: Low amount of capital is required to enter a market;
Existing companies can do little to retaliate; Existing firms do
not possess patents, trademarks or do not have established brand
reputation; There is no government regulation; Customer switching
costs are low (it doesnt cost a lot of money for a firm to switch
to other industries); There is low customer loyalty; Products are
nearly identical; Economies of scale can be easily
achieved.Bargaining power of suppliers.Strong bargaining power
allows suppliers to sell higher priced or low quality raw materials
to their buyers. This directly affects the buying firms profits
because it has to pay more for materials. Suppliers have strong
bargaining power when: There are few suppliers but many buyers;
Suppliers are large and threaten toforward integrate; Few
substitute raw materials exist; Suppliers hold scarce resources;
Cost of switching raw materials is especially high.Bargaining power
of buyers.Buyers have the power to demand lower price or higher
product quality from industry producers when their bargaining power
is strong. Lower price means lower revenues for the producer, while
higher quality products usually raise production costs. Both
scenarios result in lower profits for producers. Buyers exert
strong bargaining power when: Buying in large quantities or control
many access points to the final customer; Only few buyers exist;
Switching costs to other supplier are low; They threaten tobackward
integrate; There are many substitutes; Buyers are price
sensitive.Threat of substitutes.This force is especially
threatening when buyers can easily find substitute products with
attractive prices or better quality and when buyers can switch from
one product or service to another with little cost.For example,to
switch from coffee to tea doesnt cost anything, unlike switching
from car to bicycle.Rivalry among existing competitors.This force
is the major determinant on how competitive and profitable an
industry is. In competitive industry, firms have to compete
aggressively for a market share, which results in low profits.
Rivalry among competitors is intense when: There are many
competitors; Exit barriers are high; Industry of growth is slow or
negative; Products are not differentiated and can be easily
substituted; Competitors are of equal size; Low customer
loyalty.Although, Porter originally introduced five forces
affecting an industry, scholars have suggested including the sixth
force:complements. Complements increase the demand of the primary
product with which they are used, thus, increasing firms and
industrys profit potential.For example,iTunes was created to
complement iPod and added value for both products. As a result,
both iTunes and iPod sales increased, increasing Apples
profits.SWOT ANALYSISThe SWOT analysis is a valuable step in your
situational analysis. Assessing your firms strengths, weaknesses,
market opportunities, and threats through a SWOT analysis is a very
simple process that can offer powerful insight into the potential
and critical issues affecting a venture.The SWOT analysis begins by
conducting an inventory of internal strengths and weaknesses in
your organization. You will then note the external opportunities
and threats that may affect the organization, based on your market
and the overall environment. Dont be concerned about elaborating on
these topics at this stage; bullet points may be the best way to
begin. Capture the factors you believe are relevant in each of the
four areas. You will want to review what you have noted here as you
work through your marketing plan. The primary purpose of the SWOT
analysis is to identify and assign each significant factor,
positive and negative, to one of the four categories, allowing you
to take an objective look at your business. The SWOT analysis will
be a useful tool in developing and confirming your goals and your
marketing strategy.Some experts suggest that you first consider
outlining the external opportunities and threats before the
strengths and weaknesses.Marketing Plan Prowill allow you to
complete your SWOT analysis in whatever order works best for you.
In either situation, you will want to review all four areas in
detail.StrengthsStrengths describe the positive attributes,
tangible and intangible, internal to your organization. They are
within your control. What do you do well? What resources do you
have? What advantages do you have over your competition?You may
want to evaluate your strengths by area, such as marketing,
finance, manufacturing, and organizational structure. Strengths
include the positive attributes of the people involved in the
business, including their knowledge, backgrounds, education,
credentials, contacts, reputations, or the skills they bring.
Strengths also include tangible assets such as available capital,
equipment, credit, established customers, existing channels of
distribution, copyrighted materials, patents, information and
processing systems, and other valuable resources within the
business.Strengths capture the positive aspects internal to your
business that add value or offer you a competitive advantage. This
is your opportunity to remind yourself of the value existing within
your business.WeaknessesNote the weaknesses within your business.
Weaknesses are factors that are within your control that detract
from your ability to obtain or maintain a competitive edge. Which
areas might you improve?Weaknesses might include lack of expertise,
limited resources, lack of access to skills or technology, inferior
service offerings, or the poor location of your business. These are
factors that are under your control, but for a variety of reasons,
are in need of improvement to effectively accomplish your marketing
objectives.Weaknesses capture the negative aspects internal to your
business that detract from the value you offer, or place you at a
competitive disadvantage. These are areas you need to enhance in
order to compete with your best competitor. The more accurately you
identify your weaknesses, the more valuable the SWOT will be for
your assessment.OpportunitiesOpportunities assess the external
attractive factors that represent the reason for your business to
exist and prosper. These are external to your business. What
opportunities exist in your market, or in the environment, from
which you hope to benefit?These opportunities reflect the potential
you can realize through implementing your marketing strategies.
Opportunities may be the result of market growth, lifestyle
changes, resolution of problems associated with current situations,
positive market perceptions about your business, or the ability to
offer greater value that will create a demand for your services. If
it is relevant, place timeframes around the opportunities. Does it
represent an ongoing opportunity, or is it a window of opportunity?
How critical is your timing?Opportunities are external to your
business. If you have identified opportunities that are internal to
the organization and within your control, you will want to classify
them as strengths.ThreatsWhat factors are potential threats to your
business? Threats include factors beyond your control that could
place your marketing strategy, or the business itself, at risk.
These are also external you have no control over them, but you may
benefit by having contingency plans to address them if they should
occur.A threat is a challenge created by an unfavorable trend or
development that may lead to deteriorating revenues or profits.
Competition existing or potential is always a threat. Other threats
may include intolerable price increases by suppliers, governmental
regulation, economic downturns, devastating media or press
coverage, a shift in consumer behavior that reduces your sales, or
the introduction of a leap-frog technology that may make your
products, equipment, or services obsolete. What situations might
threaten your marketing efforts? Get your worst fears on the table.
Part of this list may be speculative in nature, and still add value
to your SWOT analysis.It may be valuable to classify your threats
according to their seriousness and probability of occurrence.The
better you are at identifying potential threats, the more likely
you can position yourself to proactively plan for and respond to
them. You will be looking back at these threats when you consider
your contingency plans.The implicationsThe internal strengths and
weaknesses, compared to the external opportunities and threats, can
offer additional insight into the condition and potential of the
business. How can you use the strengths to better take advantage of
the opportunities ahead and minimize the harm that threats may
introduce if they become a reality? How can weaknesses be minimized
or eliminated? The true value of the SWOT analysis is in bringing
this information together, to assess the most promising
opportunities, and the most crucial issues.Five key
stakeholders
1.Executives:You will need sign-off from the higher-ups to get
the right technology inplace, of course. But you will also need
leadership to change its approach to corporateculture, employee
goals, definitions of productivity, customer relationship
management,and so on. The change should include instilling a
virtual open-door policy thatencourages employees at every level of
the organization to engage with executivemanagement, and
vice-versa. Explain to execs that they will need to take the lead
onsocial, actively using the technology to share information and
embrace new ideas. If theC-suite is not committed to becoming a
social business, the transformation simply willnot take
place.2.IT:The tech team will be integral to the deployment
process, and they will be required tointegrate social media tools
with other business technology already in place in theorganization.
They will also be in the best position to evaluate costs, as well
asmanagement and training requirements for any new software or
services.New on expertIP:Act now to make sure your IT skills dont
become obsolete3. LOB Managers:Social media has the power to change
how business gets doneso line-of-business managers must be involved
from the beginning to help define and shape thosechanges. Being on
the front lines, they know the current gaps in business processes
andshould be actively involved in finding ways to improve them
through socialcollaboration. They will also need to weigh in on any
management changes to employeeexpectations, drivers, and
compensation.4. HR:Human resources can be an excellent resource for
management when it comes timeto literally change the ways in which
employees are motivated and compensated, as wellas setting
appropriate policies around the use of social media within the
organization.This is especially true for highly regulated
industries. HR should also be involved intraining on the new
technology, especially when it comes to the social and cultural
moresaround its use.5.Employees:Since it is the workers who will be
expected to actually use any social mediatools that are deployed,
they must buy into the overall goals of any social media project.No
company can transform itself into a social business overnight, but
the sooneremployees get on board to use new technology to change
the way they work, day in andday out, the sooner those changes will
take global effect and deliver measurable results.Furthermore, many
of your employees have been using social media for a long time
now,with or without your knowledge and consent. The upside to this
is they have alreadydeveloped a set of best practices and daily
tasks that you can leverage to improve thebusiness overall, by
implementing them across the organization.
Referenceshttp://www.entrepreneur.com/article/241505http://smallbusiness.chron.com/10-important-business-objectives-23686.htmlhttp://smallbusiness.chron.com/main-purposes-business-plan-2599.htmlhttp://smallbusiness.chron.com/identify-key-success-factors-industry-structure-business-plan-2790.htmlhttp://www.strategicmanagementinsight.com/tools/porters-five-forces.html
http://www.mplans.com/articles/how-to-perform-a-swot-analysis/http://blog.allstream.com/the-5-stakeholders-that-ensure-social-business-success/
If you havejust launched a new business and are looking to make
a great first impression on prospective customers, then it is
essential to create an powerfulcompany profile. A well-written
company profile is an effective way to introduce the business to
the potential customers and other stakeholders. A company profile
is a professional introduction of the business and aims to inform
the audience about its products and services.To create business or
company profiles, one needs to carefully develop a strategy and map
outthe characteristics to be highlighted and how to assimilate the
unique offerings of the business in a concise yet attractive
manner. A great profile is crucial for any business but it should
not be the only promotional tool; one needs to create the right
marketing mix to reach out to customers and get them interested in
your brand. You cantake this amazing course to learn more about
creating a powerful brand for yourself and your business.Youhigh
level strategy shouldidentify the best markets for promotion,
outreach and building sales to sustain the success of yourbusiness
(you may want to check out this course that talks about creating
the right business strategy). In our discussion here, well walk you
through various aspects of how to write a powerfuland informative
company profile for businesses across industry verticals.Importance
of Company ProfileThere are numerous reasons as to why businesses
need a well-written company profile: It presents an opportunity for
the prospective buyer to know about the company and enable direct
interaction with the sales and marketing teams of the business. By
using the right template, one can write an effective profile that
will persuade the customers to know more, which ultimately leads to
business growth. If the company profile is being created for the
business website, then it must be carefully structured so that
users will find all the important information like company address,
contact details, management team etc. on sections like the about us
page. If the business is listed in an organization like the Better
Business Bureau, then the profile makes it easy for customers to
know about the company when trying to find services in that
particular field of work.Learn more about how to effectively engage
your customers with this course. The company profile acts like an
informative dossier that highlights what the business stands for
and what serves as a roadmap for growth. It needs to be created
from a readers perspective and must be tailor-made for the target
audience.Learn more about marketing strategies to grow your
business in this course.Creating the company profile follows
logically after you have a good business plan in place, or have
already started. If youre in the business planning phase, you
shouldcheck out this course to better understand how to create an
effective business plan. Choosing the right company profile
template is essential to determine the main elements of the
business. The sections featured depend on the kind of business and
what are the expectations from the profile. One can find hundreds
of business profile templates, from which the best one can be
chosen to meet the requirements of the organization. Lets look at
some of the company profile examples to understand how to develop
the right kind of profile for your business.Company Profile
ExamplesLets use a few hypothetical companies as examplesof a
company profile and the type of information that should be included
such as the name of the company, location, description and other
details.Example 1:Johnson CorporationBusiness Information Business
Name:Johnson Corporation Business Address:153 James Street,
Miami,USA Email:[email protected] Tel:555-777-9999General Business
ActivitiesJohnson Corporation has been established as a real estate
company in North and South America. Our traditional business model
is based on the accomplishment of properties in the real estate
markets in America. Based on the decision of the company to
diversify our properties; we have now established this corporation
in Toronto. The revenues of our company are expected to be nearly
US$50,000 per month depending on the variables that are factored in
with investments in the real estate industry. There is a great need
for certified or official bank checks in the future to deal with
some real estate transactions. In addition to real estate
investments, the company has invested portions of its assets in the
purchase and sale of securities such as stocks and bonds as well as
Forex trading on global markets.Company Strategy PurposeTo be a
leader in the real estate industry by providing enhanced services,
relationship and profitability. VisionTo provide quality services
that exceeds the expectations of our esteemed customers. Mission
statementTo build long term relationships with our customers and
clients and provide exceptional customer services by pursuing
business through innovation and advanced technology. Core values We
believe in treating our customers with respect and faith We grow
through creativity, invention and innovation. We integrate honesty,
integrity and business ethics into all aspects of our business
functioning Goals Regional expansion in the field of property
management and develop a strong base of key customers. Increase the
assets and investments of the company to support the development of
services. To build good reputation in the field of real estate and
property management and become a key player in the industry.Scope
of WorkJohnson Corporation conducts real estate marketing as well
as real estate consulting. The company undertakes all maintenance
duties for real estate facilities and organizations and conducts
all the security and surveillance for the properties.Financial
ConsiderationsThe company expects to reach the desired profits in
the first year and does not anticipate serious cash flow problems.
We believe that the average profitability per month for the first 3
years will be sufficient. However, we have current borrowing from
the Bank of America to be paid off in 3 years. Most of the companys
liabilities come from management investment.Expected Activities of
General Bank AccountInitial Deposit of US$1000 by Bank of Toronto
Official check was made. Then wire funds of nearly US$300,000 from
securities account were made. To prove the origin of funds, account
documentation will be provided.Required Banking Services include
savings account, checking account, online banking, and secured
credit card and debit card.Note how each and every bit of
information provided here, helps create a story around the company
and engages the customer.You can learn more about how to similarly
create, and manage, a strong brand with this course.Example
2:ABCKH, Inc.Company Information and Contact Details Business Name:
ABCKH, Inc. Business Address: 1240 North Expressway,Arizona Phone:
111-222-8900 Fax: 111-333-444 Annual Sales: $75 million Total
number of Employees:50 Number of Employees at Head Office: 11
Primary Line of Business: Wood ProductsManagement Directory John
Smith, President and Chief Executive Officer Jane Smith, Vice
President of Product Development Sarah Jane, Vice President of
Sales NoelRichards, Human Resources Executive KarlaLouis, Plant
ManagerCompany OverviewABCKH is considered as one of the leading
supplier of fibreboard products in North America with 10 offices
across the globe, including the head office in Arlington, VA. The
company also has operations in the Middle East countries, carrying
out work in the construction of new kilns.Company NewsABCKH Exports
Increasing in China, International Digest, November 5,
2009.According to the market analysts, exports from ABCKH
facilities in China will exceed the forecast and is expected to see
a huge demand in numerous cities of America over the next 5
years.ABCKH chief executive officer, John Smithhas announced
construction of new manufacturing units in different states of the
U.S. states, that are expected to add several new jobs to the
region.Industry InformationThe following document provides
information related to the industry for SIC 2576.Background and
DevelopmentThe first market opportunities for designing fibreboard
on a commercial basis began with the requirement of high strength
resins by chemical industry. In 2000, the shipments of
particleboard and fibreboard were estimated to be $5 billion, which
increased to $25 billion by 2010..Present ConditionsSouth Carolina
is the leading manufacturer of reconstituted wood and related
products. The primary target for U.S exports is the Asian furniture
market.Industry Leaders: ABC large board, Inc. is the largest
manufacturer of fibreboard, which is one of the best re-constituted
wood products. The companys sales in 2010 totalled $50
billionWorkforceNearly 30,000 employees are employed in the wood
products industry and the number is expected to increase in the
coming years. Though there was a slight decline in the past 2-3
years, more and more people are seeking employment opportunities in
the reconstituted wood product industry.Key ProcessesLatest
technology and manufacturing equipment has improved the quality of
reconstituted wood products. Even the fibreboards are being made
fine with advanced equipment. Some of the technological innovations
include resin recipes, wood preparation, and panel sanding and
press technology.Manufacturing of fibreboards starts with the
selection of raw materials, where most of the raw materials are
chips that are reclaimed from plywood plants. The raw material is
cleaned using magnet. Next, the material is ..These are few
examples of well-written company profiles that not only give the
required information to prospective customers but also provide an
insight into the industry that the business operates in. Creating
your company profile can be easy, if youre clear about your
business strategy and customer segment.Learn more about creating a
good business strategy with this course.Tips to Write an Effective
Company ProfileSince the company profile acts like an ambassador of
the policies and working style of a business, a few tips as
mentioned below will help in creating a company profile of
top-notch quality: It is advised to start the company profile with
a focused introduction that reflects the management style Dont make
use of idioms and phrases. It is always better to state the mission
statement clearly Define the policy of the company by keeping the
terms catchy and ideal for target customers Make use of proper
format, font and style, as referred in different authenticated
sources. Keep the business profile up-to-date. Review and revise
the company profile as and when required.In this competitive world,
what your company needs is a winning horse. Business owners and
managers often think that a sophisticated profile can bring more
number of clients than the one written in simple language. This is
a misconception, as a company profile that is loaded with heavy
language is often difficult to understand and create disconnect
with the audience. The uniqueness of a well written company profile
not only leaves a good impression on the minds of the readers but
can also provide you with the essential wings to fly high in the
business world.
Referenceshttps://blog.udemy.com/company-profile-examples/