INNOVATIVE Abdul Basit Asim Shakil Elias Hassam Munawwar Mohammad Waseem
INNOVATIVE
Abdul Basit
Asim Shakil Elias
Hassam Munawwar
Mohammad Waseem
GUL AHMED
Gul Ahmed
Leader in textile mills Quality products Oldest brand Diversification
INTRODUCTION
With over a half a century of excellence, Gul Ahmed is synonymous with quality,
innovation and reliability. From producing finest quality cotton yarns to
most exquisite variety of home linen and fashion fabrics, Gul Ahmed has emerged as an icon of creativity and
style for you and your home.
Vision Statement
Setting Trends globally in the textile industry. Responsibly delivering
products and services to its partners.
Mission Statement
To deliver value to its partners through innovative technology and teamwork. Fulfilling its social and environmental
responsibilities.
History of Gul Ahmed
The group began trading in textiles in the early 1900’s. With all its know-how and experience,
the group decided to enter the field of manufacturing and Gul Ahmed Textile Mills Ltd. was incorporated as a private limited company, in the year 1953. In 1972 it was subsequently
listed on the Karachi Stock Exchange. Since then the company has been making rapid progress
and is one of the best composite textile houses in the world. The mill is presently a composite
unit with an installed capacity of 103,000 spindles, 220 wide width air jet looms, 90
Sulzer’s, 297 conventional looms and a state of the art processing and finishing unit.
Basic Information of the company
CEO Name Mr. Bashir H. Ali Mohammad
Year Establish 1953
Company Sale Approx Rs. 60,00,000/- month.
Key Products Bed-Linen, Curtain, Fabric, Yarn,
Industry Focus Manufacturer Textile
Quality Policy Maintenance of Quality Systems on the guidelines of ISO 9000 series of standards.Customer satisfaction through employee participation & innovative technology application.Training of employees on quality awareness, ISO 9000 concepts & system documentation including: procedures, work instructions, specification etc. Training should be an on-going process and refreshers and reviews are a part of training.
Social PolicyGul Ahmed Textile Mills Limited has striven to become one of the leading companies to actively participate in the social and economical growth of the country. The company will endeavor to address following issues:1. Enforcement of minimum age of employee of eighteen (18) years without any discrimination.2. Relaxed environment for employees.3. Practical measures related to health and safety.4. Equal opportunity.
Environmental PolicyGul Ahmed Textile Mills Limited pursue long term corporate objectives towards conservation in the use of electricity, gas and water for setting up an environmental management system. We plan to meet global environmental challenges in all areas.
Health and Safety PolicyGul Ahmed has a H&S manual and a permanent committee to ensure safety of staff and workers. The members of the committee are: Technical Directors. General Manager Maintenance. Processing Manager. Management Representative (Health & Safety). Stitching Managers. Admin, Security & Fire chief.
Awards
Gul Ahmed Textile Mills Ltd has been awarded the most
prestigious marketing
excellence award of "Super brands"
of Pakistan.
Few Major competitors of Gul Ahmed
63478744
Al-karam textile
Dewan Textile Mills Ltd. 13504608
Azam Textile Mills Limited. 13275000
Market segmentation “ Dividing a market into distinct groups of
buyers who have distinct needs, characteristics, or behavior.”
Geographic segmentation – based on location such as home addresses;
Demographic segmentation – based on measurable statistics, such as age or income;
Psychographic segmentation – based on lifestyle preferences, such as being urban dwellers or pet lovers.
Gul Ahmed’s Marketing Segmentation
It is segmentation on the basis of :
GenderMale & Female
IncomeUpper and Middle Class
LocationOnly developed cities of Pakistan
Marketing Mix
“The set of controllable tactical marketing tools—product, price,
placement, and promotion—that the firm blends to produce the response it
wants in the target market.”
Marketing Mix
Market Positioning
“Market positioning has come to mean the process by which marketers try to
create an image or identity in the minds of their target market for its product, brand, or organization.”
Gul Ahmed’s Market Positioning
Gul Ahmed is a brand leader itself and is in a good position than its competitors. Gul Ahmed’s products are according to customers’ needs. Customers feel satisfied and contended because of the quality and comfort.
PRODUCT
“Anything that can be offered to a market for attention acquisition, use or consumption that might satisfy a want
or need.”
Product line of Gul Ahmed
Fabric
Bed-linen
Curtains
Yarn
Printed khaddar designs 2011 (Female)
Male
Bed-Linen
Curtains
YARN
Product Attributes
Quality
Unlimited range of designs
Wide range of colours
Branding
With the passage of years Gul Ahmed has made its very good reputation in the market. Gul Ahmed, as a brand,
is a symbol of Quality, Style, Comfort and Satisfaction and this is all seen in
its products.
PACKAGINGGul Ahmed use hand bags, on which its logo is printed, for
packaging
LABELINGGul Ahmed uses labeling for its
products. It puts a stamp of “Gul Ahmed Textile Mill” on its
each and every product, so that, its products are
recognized by seeing its stamp on them.
Product Support Service
Gul Ahmed manufactures and sells cloth so it does not provide product support services to its
customers because they are not required. Else Gul Ahmed
welcomes any complaints and suggestions to improve its
products.
Setting Price
Pricing Strategies and Gul Ahmed
Market-Penetration Pricing Product Line Pricing Optional-product Pricing By-product Pricing Product Bundle Pricing Segmented Pricing Promotional Pricing Geographical Pricing Dynamic Pricing
PROMOTION
“Promotion is communicating with people in an attempt to influencing them
towards buying the products and/or services.”
Promotion Tools
The vital promotion tools used by Gul Ahmed are:
Advertising Sales promotion Public relations Personal selling Direct marketing
Advertising Tools:
Banners / Posters
TV Commercials
Magazines
Customer database
BANNER / POSTER
TV COMMERCIAL
SALES PROMOTION
Devices used in sales promotion include:
Coupons
Samples
PUBLIC RELATIONS
It involves building good relations with the company’s various publics
by obtaining favorable publicity, building up a good corporate
image.
Publications
Written materials are prepared to reach and influence the target
markets.These materials include: Annual reports Brochures Articles Company newsletters Magazines
Events News conferences Seminars Outings Trade shows Exhibits Contents Competitions Anniversaries
Diversification by Gul Ahmed
Ideas®
Ideas® by Gul Ahmed
Ideas® by Gul Ahmed is the retail venture of Gul Ahmed Textile Mills Ltd. Visualizing the needs of customers and
the growing trend towards the retail industry, the company decided to
diversify into the retail sector in 2003
OUTLETS OF Ideas®
Ideas by Gul Ahmed
Karachi Lahore Islamabad Jhelum Rawalpindi Abbottabad
SWOT ANALYSIS
“SWOT Analysis is a strategic planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a business
venture.”
Gul Ahmed’s SWOT Analysis
Strengths Fabric Wide range of designs Webpage Magazines Outlets Reliability Own Power Production Plant
Weaknesses
designs are easily copied there target market is majorly just
confined to the elite or higher class. the prices are higher then their
competitors.
Opportunities
Gul Ahmed has a great collection of colors and designs in fabric. It has the
opportunity to capture the global market. It can open it outlets in other
parts of the world and can earn a lot of profit by maintaining its standard.
Threats
Gul Ahmed has a threat of upcoming designers, who are entering in the market. It becomes difficult for the firm to compete and manage the products.
Govt. policies are negatively effecting the firms in many ways.
END