How to Provide the Solutions Merchants Need to Stay Relevant in this Ever-Changing Retail Environment Guiding Merchants to Success in the 21st Century Know Thy Customer European consumers opt to eliminate delivery time when they can, with 48% of shoppers frequently choosing to pick up items in a local shop or pickup point. Mind the Millennial Millennials are more likely than older generations to visit retail stores (35% vs 22%) and are more than twice as likely to use mobile devices to find items (44% vs 18%) Create “Instagrammable” Experiences 43% of global online shoppers said interaction with their favourite brands on social media made them respect/value the brand more. Unify Your Brand More than 70% of shoppers browse online before making in-store purchases, and two-thirds will check prices on their phones. Think Outside the Queue 80% of European shoppers say retailers should use technology to make the experiences more compelling, including things that help reduce queues. Spread Out Investments Three billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020. Stay Secure 96% of data breaches in the world focus on payment card data.
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H o w t o P r o v i d e t h e S o l u t i o n s M e r c h a n t s N e e d t o S t a y R e l e v a n t
i n t h i s E v e r - C h a n g i n g R e t a i l E n v i r o n m e n t
Guiding Merchants to Success in the 21st Century
Know Thy CustomerEuropean consumers opt to eliminate delivery time
when they can, with 48% of shoppers frequently choosing to pick up items in a local shop or pickup point.
Mind the Millennial Millennials are more likely than older
generations to visit retail stores (35% vs 22%) and are more than twice as likely to use
mobile devices to find items (44% vs 18%)
Create “Instagrammable” Experiences
43% of global online shoppers said interaction with their favourite
brands on social media made them respect/value the brand more.
Unify Your BrandMore than 70% of shoppers browse online before making
in-store purchases, and two-thirds will check prices on their phones.
Think Outside the Queue 80% of European shoppers say retailers
should use technology to make the experiences more compelling, including things
that help reduce queues.
Spread Out Investments Three billion loyalty cards will operate
as mobile-only or be integrated into mobile apps by 2020.
Stay Secure 96% of data breaches in the world
focus on payment card data.
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