Guides for Search Engines Optimization

SEARCH ENGINES OPTIMIZATION SEARCH ENGINES OPTIMIZATION YOUR BUSINESS ONLINE EXPOSUREYOUR BUSINESS ONLINE EXPOSURE

“ YOUR GUIDES, YOUR OPPORTUNITIES, YOUR FUTURE and YOUR BUSINESS”

The World Has Changed…..

Everyone search and keep searching……for

Business

Personal

Customers

Favorites

More search activities on……

Peoples

Places

Things

Travel

commerce

Employment

Economy

ComputersTechnology

Health

Sciences

Education

Humanities

Entertainment

Recreation

Sex & Porn

SocietyCulture

Ethnicity Religion

Government

Arts

What is Search Engines Marketing ?

A SKILLSEM Makes A Business Visible To Everyone & The Entire World.

A STRATEGYWay To Make Your Business Different From Your Competitors.

A KNOWLEDGE Knowledge Of Main “Rules” Of Business World.

AN EXPERIENCE Strategies Test & Information Gathering

AN OPPORTUNITY Main or Alternative Channel To Your Marketing Plan

Search Engines Marketing Comprises Of…..

Search Engines OptimizationSearch engine optimization aims to improve rankings for relevant keywords in search results.

Search Engines Advertising

Paying the search engines company for guaranteed high ranking or ad displayed aside the results ( commonly known as pay per click advertising ).

Guides For Search Engines Optimization

KNOW YOUR BUSINESSIt’s important to know your business scope, your competitors and your market segment.

KNOW YOUR PROSPECTS Get to know who are your target prospects.

SET YOUR GOALS Set your aims and objectives. Decide your primary goals and secondary goals.

GET INTO MARKETING BUDGET Search Engines Optimization takes times, effort and monetary investment.

REVISE & EVALUATE YOUR PLANAnalyze and track which strategy makes better performance and achieve ROI.

Part 1 – BUSINESS REVIEW

Guides For Search Engines Optimization

CLEAN OUTLOOK & NAVIGATIONAvoid fancy design. Surfers go on Web to find information and they do not look for ”beauty”.

SEARCH ENGINES FRIENDLY SITE Make your site structure and path understandable by “Search Engines Robots”.

ERROR FREE Remove all errors. Validate your site to ensure errors free to avoid being suspend.

YOUR WEBSITE IS YOUR CLIENT “Property” Build your site for your industries and your targeted market, not for yourself.

PAGE PERFORMANCE REVIEWEnsure Site loading speed. Surfers have no patience and there are too many out there.

Part 2 – WEBSITE STRUCTURE REVIEW

Guides For Search Engines Optimization

RESEARCH ON KEYWORDSFind the best keywords describes your business and products offered. The most searchable keywords terms by surfers.

IMPROVE KEYWORDS PROMINENCE, DENSITY & PROXIMITYKeywords at the beginning of your page. Total keywords contained within the total text the closeness between two or more keywords.

META TITLE Make attractive and easy to understand title tag..

META DESCRIPTIONS Describe about your business wisely so that surfer understand well about your business.

META KEYWORDSGenerate keywords set after research has been done. These keywords best describe what the surfers searching for.

Part 3 – KEYWORDS RESEARCH & META TAG GENERATION

Guides For Search Engines Optimization

H1 & H2 HEADING FORMATApply H1 & H2 Tags in your source will be an additional points for ranking.

ALT TAGSBecause most of the sites contain images, it will be advisable to put ALT Tags for all these images to make the site more Search Engines Friendly.

KEYWORDS RICH ANCHOR TEXTAnchor text for both external links and internal links is powerful elements for Search Engines Positioning.

Part 4 – H1 & H2 HEADING, ALT TAGS & ANCHOR TEXT

Guides For Search Engines Optimization

BLOGS & FORUMSCreates own blog to update your company news, and products. Participate in industries related forums, post your comments and thoughts. Provide a link back to your site.

ARTICLES & PRESS RELEASESIf you have new products or services release. Write an article to talk about the best of it. Post it as a press releases to inform others and your interest community.

BOOKMARKS & CLASSIFIEDSSocial book-marking helps to popularize your website in your community. Look for FREE classified Ads to increase website online exposures.

SEARCH ENGINES & DIRECTORIESSubmit Site manually to major Search Engines i.e Google, Yahoo and MSN including related industries directories

Part 5 – SOCIAL MEDIA OPTIMIZATION & ARTICLE MARKETING

Guides For Search Engines Optimization

ANALYZE Analyze your site performance by adding in a tracking code to your site. Check your Search Engines Ranking periodically to ensure visibility of your site.

Part 6 – EVALUATION

REMEMBER! Search Engines Optimization is a continuous marketing effort. You will need to monitor it frequently. Treat your Website as a main marketing tool.