www.omnepresent.c om Guidelines of Using Vine For Marketing By OmnePresent
Aug 06, 2015
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Introduction● Vine is the latest social media
feature available on Twitter● Companies have already started to
be friendly with this feature as a part of their social media content strategy
● Shooting this six second video feature can seriously stress marketers out somethings
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Don’ts for Using Vine for Marketing● Never forget to define the video’s
purposeo Ask yourself before you start filming-
what is the point of this video?o What should visitors after viewing
video walk away understanding?o Provide video in the body copy of the
tweeto Use sound(Vine allows), to explain
what is going in the video itselfo Force yourself to define in one
sentence, for viewer to take away from the video
o KISS(Keep It Simple, Sweetie), the communicating concepts
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● A Longer Video should not be squished Into 6 secondso Sometimes, you need more
than six seconds footage to communicate an idea
o Use YouTube for contents requiring more than 6 seconds for communication
o Never try to fit 60 seconds video in 6 seconds content
o For instance, if jean labels from more than 40 years are to be shown in 6 seconds, video must show jeans’ brand to viewers
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● Never Create Videos Meant Just For Private Groupso There exist some companies, have
specials for their valued customers or members only
o Consider a company Gilt Groupe, wants to give audience a VIP experience then Vine is not the best option
o Vine videos are appropriate for anyone to consume, even if they can’t really use information themselves
o A teaser content maybe put out, giving value to viewers to sign up for available product or service
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● Never Use It Just…..Cuzo Think whether or not it’s worth,
company using Vineo Experiment with Vine using an agile
approach, to determine whether important goals can be met or not
o Ensure videos align with general best practices
o Evaluate the experiments, if found no improvements made with Vine, then stop
o If Vine is simply used because it is a hot new thing and videos not communicating anything of value then stop that too
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Do’s for Using Vine for Marketing
● Do Give Followers a Sneak Peeko Make worthy use of six seconds in
showing audience something about the company
o Vine gives opportunity to companies about to launch new product, service or piece of content
o For instance, People magazine give a sneak preview of their latest edition to get Twitter followers
o No matter what industry you are in, there is an opportunity to give a sneak peek about your work
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● Do Improve Your Brando Companies should have
connection on social mediao If people seen via pictures and
videos, is a great way to achieve humanizing effect
o Vine provides featuring snapshots of company’s employees, at work or at play
o For instance, Buzzfeed sometimes talk about news but more often fun articles
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● Do Demonstrate a New Update or Service Updateso Vine can be a great way for
companies frequently launching new update or service updates.
o Remember, no one can’t demo everything in 6 seconds, but can highlight the coolest features
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● Do Have Fun With Audio o By default, the vine videos are
mutedo Sound to vine videos, lend
some clarity to what is happening in the video and highlight company’s message
o Sound always help someone to explain something while showing demo
o A background with little music never hurt anybody
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● To Introduce Your Followers Your Company○ Finally, Vine’s is an excellent
way to tell people■ Who the heck you are?■ What do you do?■ What are you all about?
○ To showcase ones company, any company can use Vine
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Conclusion
● A six seconds long video can be recorded by users through Vine
● When the screen is being touched, user is allowed to edit on the fly or create stop motion effects
● Any company can use vine to showcase its own company
● It is the best way to share life in motion
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