Guidelines for Presenting Market Intelligence 2016

Project DescriptionContact: [email protected]

Some basic Guidelines forPresenting

Market Research and Intelligence

John Clay

February 2016


• Overview• Slide design tips • General presentation

guidelines• Some additional

resources

Content


Two key messages

1. Provide references and sources for the information you use in your presentations

2. Design a presentation that is memorable using a story and images to get your message across


Best practice tips for presenting business intelligence

Add some commentary to tease out key points

Always add the

information source. Where

possible include a web

link to the original

Include a slide

number for easy

reference if presenting

online

Try not to include too much

information on one slide

Other tips:• Add any assumptions you have made to your calculations

• Add an appendix to provide links to references and additional information


Some general tips for delivering presentations (1)

• Present the findings in person: insist on a face to face meeting ( or online presentation) to present the findings. It will help the audience to better understand the results

• Jump right in: state the key findings at the start of the presentation

• Tell a story: build the presentation to tell a story with evidence and detail to support it


Some general tips for delivering presentations (2)

• Be creative: use visuals, audio and images, but don’t overdo it. Try to match the style of delivery to the audience

• Be interactive: make any presentation as interactive as possible

• Focus on implications and actions: encourage ownership of the findings. Make someone responsible for following up what needs to be done

• Use appropriate language: make sure it suits the audience, but avoid jargon. Make the presentation simple to understand


• No surprises: manage your audience expectations and publish preliminary findings

• Provide solutions: your job is to interpret the findings and make recommendations

• Be bold: state the findings and be confident in your explanation

• Leave no chinks in your armour: be confident in the approach you have taken

• Divide and conquer: deliver the findings in small groups or even one to one especially is the information you are presenting might be controversial

Some additional tips when presenting to difficult audiences


• 3 aspects of communications design1. Simplicity2. Imagery3. A story

Or in other words:

“Tell a simple story with pictures”

Designing the presentation


• Place numbers into a context so people understand what they mean

• Provide meaningful examples to articulate what the numbers are saying

x

Simplify complex information


Get to the core of the idea

• Strip the presentation down to its most critical essence – The message you want to get across

• Structure your presentation around a central story or idea to create cohesion. Then support key ideas with detail


• The picture superiority effect says that pictures are remembered better than words

• The effect is strongest when the pictures represent common, concrete things compared to more abstract ideas

The use of images


• Pecha Kucha www.pecha-kucha.org

• Animation Check out this example on youtube: http://tinyurl.com/2uoupt4

• Prezi – Mind-map style presentation tool www.prezi.com

• Naked – Present with no slides to capture your audiences attention

Some different presentation formats to try


Some additional resources

Link Description

http://beyondbulletpoints.com/ Cliff Atkinson’s website of the book

www.i-render.net/2010/05/50-examples-of-data-visualization-and-infographics/

Infographics examples

www.edwardtufte.com Data visualisation guru

Www.heathbrothers.com Check out the stickypresentation guide

www.garrreynolds.com/ Presenting guru

www.presentationmagazine.com Presentation magazine with lots of useful tips

Www.mashable.com/2007/05/15/16-awesome-data-visualization-tools/

Data visualisation examples

http://www.lessig.org/ Lawrence Lessig’s site

http://identity20.com/media/OSCON2005/ Dick Hardt presenting the Lessig way.

http://www.presentationzen.com/ Garr Reynold’s blog on professional presentation design


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Guidelines for Presenting Market Intelligence 2016

Marketing