Guide to tools and resources from the "Healthier Perspective" programme

Towards a level playing field:

helping your organisation access the new health marketplace

(a practical guide)

Kathy Atkinson RAISE Chief Executive 28th November 2012

The next 40 minutes…

1. Opportunities presented by the NHS reforms

2. Which bits of the new structure do you need to think about?

3. Practical actions to access the opportunities:

– One example: RAISE’s Healthier Perspective Toolkit

– Using the Toolkit: things you can do

4. Q&A

How the reforms affect voluntary and community organisations

Challenges

• Grants → contracts; how to compete and partner

• Prime-sub models for contracting

• How to feed in / influence to best effect

• Making ourselves impossible to resist

Opportunities

• Patient and public engagement is centre stage

• Emerging commissioning bodies; possibility of integrated commissioning

• Assets of the sector

• We know about integration and inequality

For these purposes, commissioning =

• Influencing the kinds of services available

• Delivering those services

Who’s buying and who’s for influencing?

Locally....

• Clinical Commissioning Groups

• Public Health teams

• Health and Wellbeing Boards

• Foundation Trusts

• Local Healthwatch

And more widely....

• Commissioning Support Units

• NCB regionally

• PHE subregionally

• Monitor

• AHSNs?

Evidence basis for the toolkit: A Healthier Perspective

Started from a health outcome

Went beyond the usual suspects

Accessing this market: issues we found

• Barriers are surmountable

• Huge potential to deliver more

• Actions grouped into 4 themes

• Combined effort needed from key constituencies

• Comms, marketing and business development role is crucial

Understanding market

opportunities P

rovi

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Co

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issi

on

ers

Su

pp

ort

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isat

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s

Supporting effective

partnerships

Getting the process right

Using evidence to best effect

Action How to Resources

Browse by theme B

row

se b

y u

se

r g

rou

p A series of actions

needed to improve

voluntary sector

involvement

Ideas for how to

achieve the identified

actions

A bank of resources

to help you achieve

those actions

Understanding market opportunities

Providers Commissioners Support organisations

Supporting effective partnerships

Commissioners Providers Support organisations

Getting the process right

Support organisations Commissioners Providers

Using evidence to best effect

Support organisations Commissioners Providers

A Healthier Perspective: the Toolkit

www.raise-learning.org.uk

Pause for thought…

What actions could you take to have the biggest impact?

What would be an “easy win” action for your

organisation?

What would be the most challenging actions for your organisation?

Key messages

• Everyone’s a communicator: values and sales

• The language of priorities and outcomes

• Managing conflicts of interest (needs / sales)

• Market to your customer

• Fundraising → income generation

• Demonstrate transferable skills

• Get tender smart

• Overhaul impact measurement process

• Super-please your commissioners

Pause for thought…

What actions could you take to have the biggest impact?

What would be an “easy win” action for your

organisation?

What would be the most challenging actions for your organisation?

[email protected]

www.raise-learning.org.uk