EASILY SELL EVERYWHERE USER GUIDES Keep updated Russian Ecommerce Outlook
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EASILY SELL EVERYWHERE
USER GUIDESKeep updated
Russian Ecommerce Outlook
Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow
internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate
platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to
the 3,500 merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display / Retargeting
Product Ads On-sitetools
Comparison Shopping Engines
Affiliateplatforms
A bright futureRussian ecommerce market :
Russian ecommerce turnover reached $20 BN IN 2014.
Russia has now the LARGEST NUMBER OF CONNECTED PEOPLE IN EUROPE, overtaking Germany. With its two figures growth, Russian ecommerce now draws more and more attention.
59% OF THE POPULATION HAVE INTERNET ACCESS, compared to an average 75% in Europe : 45 MILLION RUSSIANS can still be converted
Russian ecommerce market growth forecast
RUSSIA IS THE
BIGGEST ECOMMERCE MARKET IN THE WORLD
8th
0
10
20
30
40
50
60
70
80
90
100
202520242023202220212020201920182017201620152014
effect of the ruble’s
fall
2013201220112010
2010$8bn
2020$40bn to
$50bn
long term$100bn
and more
1. CHINA
2. USA
3. UK
4. JAPAN
5. GERMANY
6. FRANCE
7. CANADA
8. RUSSIA
9. S.KOREA
10. AUSTRALIA
405
363
127
102
71
57
21
18
17
16
Top 10 ecommerce countries turnover in €bn (2014)
2014$20bn
EASILY SELL EVERYWHERE
Russian Ecommerce Outlook
Major opportunities
Turnover by segment (2014, in million USD)
Estimated share of online retail of goods in total retail of goods: 2,4%
Segments 2014 Growth/2013
Household appliances & electronics 2 165 37%
Clothing, footwear 1 364 21%
Computer, notebooks, computer parts 1 023 22%
Car parts 563 44%
Mobile phones 474 24%
Home items 459 60%
Children’s goods 444 23%
Furniture 400 34%
B2B equipment 340 24%
Construction materials 311 43%
Yandex has 60% of the market share (Google only 30%).
Even Amazon is not officially
established in Russia.
The leading local
ecommerce actor is Ozon.ru.
Cross-border sales are growing dramatically – especially from China.
Ecommerce represents about 1% of Russian’s GDP in 2014. Internet is one of the fastest-growing sectors compared to traditional sectors. It will be one of the drivers of the economy in the coming years
3 major market segments : Physical goods (60% of the market), intangible services (a quarter of the market) and cross-border sales representing approximately $5bn.
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