Guest Talk at PEC, Chandigarh :Vyom '12. Topic: Role of Technology and Social Media in Present Era of Start-ups

Hi! Ankur Kumar

CEO, Let Me Know

If at first, the idea is not absurd, then there is no hope for it

- Albert Einstein

Technology is Supreme

The Beginning – We have come a long way

Advancements – Internet has changed lives

Web Technology

Time is the new metric for everything

You can do things you never imagined before on web

Information overload will continue to happen, effective solutions will set new dimensions

Start-ups are evolving

Innovative and low cost solutions in different sector

Customer satisfaction is the prime factor for success

Competitive but with tremendous potential, some sectors have very few players

Phanindra Sama, RedBus

Mukesh Bansal, Myntra

Ashish Sinha, Pluggdin

Sachin and Binny Bansal, Flipkart

How is Technology helping?

Software solutions exist for every process in SCM

Helps in focusing on driving sales and operations

Mobile technology is revolutionizing things

Social Media - The new ‘F’ word

Social Media

Redefined networking, connectivity and entertainment

Community building is the key

Giving rise to other start-up ideas

D,G,L,O,Q…would also change!

Why should I care? I just love FB

Is there a scope for more?

It’s a viral and addictive innovation, will not stop unless web dies

How are start-ups eyeing it?

Economical and budgeted marketing

Low maintenance cost, huge returns

Platform may change, users would return

What’s Next?

Growing internet penetration

Social Media Marketing has tremendous scope

Analytics to be made stronger

Web happenings are unpredictable

How easy it is to START – UP?

Idea is NOT the key factor, Execution is

Easy to start, difficult to sustain

You have to sell what consumers want, not what you want to

Use your passion for the masses

How easy it is to START – UP?

Blend of technology and social media

Market Cognition, Strategy Building and most important – “A Smart Team”

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About UsFounded in 2007 as a blog

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A unique portal that helps students across India find opportunities in different fields: Technology, Business, Arts & Design, Maths & Sciences, Social Science

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Awareness levels in the Indian youth are quite low

Organizers do not have an easy mechanism to reach out

Targeted exposure and economical for start-ups

Right information at the right time can change the lives of people

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THANK YOU

QUESTIONS?

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