Guest Lecture Hogeschool Utrecht - 10 Februari 2015

Guest Lecture Hogeschool Utrecht 10 Februari 2015

Maarten van den Heuvel

Tim Gouw

Maarten van den Heuvel

Master in Business Consultant at Wecanbeheroes

Weekly Innovation

@mvdheuvel

Tim Gouw

Master in Marketing Consultant at Clockwork

Weekly Innovation

@punttim

Field research

Trends en ontwikkelingenHoe nieuwe business modellen ontstaan en uitvloeien naar andere markten

Weekly methode Overzicht van onze werkwijze

Tot slot Nieuw product concept Feli (Tinder voor cadeautjes)

Have you heard of

$1.31 billion quarterly streaming revenue

Innovating online entertainment since 2007

taken over by Google for

$3.2 billion Innovating home automation since 2010

Market valuation of

$40 billion Innovating transit since 2009

700 million users sending 30 billion messages p/day

Innovating communication since 2009

1,000,000+ listings in 190+ countries Innovating travel since 2008

200% year-on-year user growth Innovating music since 2006

New business models arise• Supply and demand find each other much easier; Uber-for-X’ • Every market is a vulnerable • Startups turn business models upside down, are flexibel and

personal, and work together where possible • Setting the new standard for: customer experience, markets,

payments, relationship consumer-producer

If you're not paying for the product, you are the product

Why is continuous innovation required for all companies?

Competitors, big and small, are constantly moving. Meaning that …

Over 50% market share in 2008. 12.500 layoffs in 2014.

Revenue cut of 10% for budget hotels. Airbnb

doubles every year.

… you will miss out on valuable opportunities!

10+ million users in 2010. Shut down in 2013.

$14+ billion sales in 2006. Filed for

bankruptcy in 2012.

… you will be out of business

soon!

Why is it such a challenge to be truly innovative?

ideas

everyone has great ideas from daily experiences, the hard part is to get

them out and select the best

daily business

daily business withholds companies from focusing on

what’s next

trends

industries are changing fast, making it hard to truly understand

the latest developments

We are Weekly Innovation. We help companies innovate by translating trends and ideas into a viable

product concept, within one week.

M W F

TT

MondayIntake & insights

TuesdayTrends

WednesdayBrainstorm & ideation

FridayProductize & pitch

ThursdayConcepting

“At the end of the day, the only way to change

is through products.”— Satya Nadella, CEO Microsoft

Product Service

Online

OfflineKnife

Facebook

We believe that a product can be anything. Physical or

digital. A traditional product or a productized service.

What is a product?

Uber

Productize it Trends translated, vision applied

Innovative The next big thing

Simple Easy to grasp

Tangible To be appealing

Presentable For fast decision making

Shareable Viral in the organization

Customer focused Of course…

The productizing guidelines

Day after day, Steve Jobs said to Jony Ive “This might be crazy, but what if we…” until once in a while the idea took the air out of the room.

Constant exploration is needed

Vind het perfecte cadeau

Feli is jouw persoonlijke cadeau-assistent. Ze helpt je het perfecte cadeau te vinden, afgestemd op de smaak van jouw vriend(in). Zo maak jij iemand écht blij en ben je meteen de graag geziene gast op elk feestje.

Zeg die cadeaubonnen maar gedag,Feli komt eraan.

Meld je aan en je bent als eerste van de partijGa naar