Guerlain "La Petite Robe Noir" PR-Book 2015

“In its way, a perfume is an invisible dress, p

laying

on us dressing ourselves to reveal our personalities.”

Thierry Wasser, Guerlain’s Perfumer

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Her many faces make her unique.Endowed with a personality steeped in endless charm.

And never short on ideas to seduce, dazzle and attract more than ever, La Petite Robe Noire has an exquisite surprise

in store for us.

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Discreetly insolent and wonderfully sassy, she continuously reinvents herselfto express every facet of femininity. Poetic and enchanting, she transforms once again to enchant us in a brand-new film and make a statement in an unprecedented olfactory variation.

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Breathe her in with delight.She takes off with a fresh burst of lemon, bergamot and

Sicilian mandarin essence, splashed with a shower of green

notes.

Then, the flowers take centre stage. Roses, as always: Turkish

rose absolute and Bulgarian rose essence, but bathed in dew

and expressed in all the evanescent subtlety of their petals.

They are refreshed by an armful of freesia, caressed by the

sensuality of velvety apricot and dazzled by the brilliance of

sunny notes, a subtle blend of sambac jasmine and irresistible

swirls of scent enhanced by skin warmed by the most radiant

star of them all.

La Petite Robe Noire Eau Fraîche shows off a completely different side. Deliciously sparkling, joyfully magical, irresistibly light and radiant.

The indispensable gourmet touch?Pistachio works its magic, exalted. Composed of bitter

almond and tonka bean, this delicious note is immediately

familiar, a House signature.

White musks and a very sweet patchouli wrap all of the

ingredients in a silky halo of exhilarating discretion and

rare elegance. They give La Petite Robe Noire Eau Fraîche

an unforgettable trail.

Her trail?The revelation of an infinitely explosive eau fraîche, embroidered with petals and trimmed with an indulgent pistachio note. Remarkably inspired, Thierry Wasser, her fervent admirer and faithful Pygmalion, offers her a final tailor-made dress. She is now adorned with a Green Floral, a symphony illuminated by the poetry of spring flowers.

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She slips into a new Petal Dress and struts down the runway in a delicate green case.

Her dream figure is emphasised in an original

design. Sketched in black ink, she wears a

Petal Dress with a plunging neckline, elevated

by the transparency of pistachio lacquered

glass. In this smiling shade, the unbeatable

La Petite Robe Noire bottle — immediately

recognisable with its rounded shoulders

and heart-shaped stopper — portrays all the

freshness of this new expression.

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Every birth is an event to celebrate. Kuntzel+Deygas dedicate an original film to this new La Petite Robe Noire.

Combining real and animated images, the artists happily return to the world of La Petite Robe Noire. With their four hands, they unite their skills to transport her to an enchanted Parisian garden. Here is a preview that reveals the very essence of their playful synopsis.

SKETCHES AND WORK IN PROGRESS

by

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“You will follow a story in two parts : ‘the birth of La Petite Robe Noire in her white paper world’, followed by ‘the creation of the new Petal Dress in its fantastic atelier’!”

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"

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La Petite Robe Noire

With La Petite Robe Noire, Guerlain transports the couture fantasy into the world of scent. The story has new chapters and so does the collection. The Perfumed Couture House at 68 Champs-Elysées now offers four different models of very distinctive dresses. So many olfactory looks expressed with each unique composition and composed in a tailor-made style.

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My Original DressEau de Parfum

A timeless, incredibly chic and infinitely sexy model.

The original fragrance is the indispensable Fruity Floral.

Rose and cherry notes are blended with the most

beautiful black notes in perfumery — black tea, tonka

bean and patchouli — to charm the most seductive men.

The star in the cherry pink entryway:

My Cocktail DressEau de Toilette

A light bustier dress. Twirling and playful, it is the belle

of the ball: a Fresh Floral with unbelievable charm,

illuminated by rose and citrus fruits, which are mellowed

by the soft white musks.

On the top floor, tinted delicate pink:

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In the window, in her intense pink showcase:

This ultra-glam long slit dress fascinates with its Woody Floral

accord. Trimmed with raspberry and topstitched with patchouli,

this pure flirt makes all hearts beat wildly.

My Couture DressEau de Parfum Couture

On the grehe green terrace rooftop:

My Petal DressEau Fraîche

Magical and embroidered with scented

petals... It’s impossible to forget its explosive

Green Floral trail, spontaneously sewn

with pistachio and mandarin, as evanescent

as rose and freesia petals.

Printed in FranceGuerlain International Press and Public Relations Department

125, rue du Président Wilson - F-92300 Levallois PerretTel. +33 (0)1 41 27 31 00 - Fax. +33 (0)1 41 27 32 99 - 2014