Guerilla marketing for cinema: Ninja Turtles case

Unconventional marketing campaign Promoting “Teenage Mutant Ninja Turtles” movie

At the cinema from August 2014

Marco GardellinRaffaele Malacasa

Sarah PesericoMassimo Zaffalon

STREET / GUERILLA MARKETING STRATEGY for the promotion of the film, bringing in the streets of big cities like New York, some dinstinctive features of the plot

or of the collective unconscious of the old cartoons of the 90s.

1. STREET ART ACTION

2. PARTNERSHIP WITH “DOMINO’S PIZZA”

3. LIFESIZE FIGURES OF THE TURTLES “SCATTERED AROUND THE CITIES

4. NINJA WEAPONS ON ROAD SIGNS