The State and Future of U.S. Solar Shayle Kann Vice President, Research Greentech Media U.S. Solar Market Insight Conference December 2013
Jun 19, 2015
The State and Future of U.S. Solar
Shayle KannVice President, ResearchGreentech Media
U.S. Solar Market Insight ConferenceDecember 2013
2013: 20 States Over 20 MW
2013 Forecasted U.S. PV Installations by State and Market Segment, Top 20 StatesSource: GTM Research/SEIA U.S. Solar Market Insight
Who Sells Solar?
Car DealersHome
ImprovementHome Automation
Environmental Groups
Electricity Retailers
Solar Salespeople
Source: GTM Research
An Installation Every Four Minutes
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E
-
100
200
300
400
500
600
700
578
279
194
125 108 79
52 35 18 12 9 6 4
Min
ute
s Per
Inst
allati
on
2013: One In-stallation Every
Four Minutes
U.S. PV Installation Frequency, 2001-2013Source: GTM Research
Our Checklist
In order to be mainstream, solar must be…
a primary source of new electric capacity
U.S. PV Installations by Market Segment
>5x Growth in Three Years
Quarterly U.S. PV Installations by Market Segment, Q1 2010-Q3 2013Source: GTM Research/SEIA U.S. Solar Market Insight
Varied Growth by Segment
Quarterly U.S. PV Installations by Market Segment, Q1 2010-Q3 2013Source: GTM Research/SEIA U.S. Solar Market Insight
2.3x Growth
2.3x Growth
23x Growth
We’re Number Two!
New Capacity Additions, Q1-Q3 2012 and 2013. FERC figures used for all technologies other than solar, GTM/SEIA figures used for solarSource: FERC, GTM Research/SEIA U.S. Solar Market Insight
U.S.A.! U.S.A! U.S.A.!
Cumulative New PV Installations in 2013, U.S. vs. Germany
Source: GTM Research
Our Checklist
In order to be mainstream, solar must be…
cost-competitive without reliance on fickle incentives
a primary source of new electric capacity
We are the 82%
2013 U.S. PV Installations by State, Q1-Q3 2013Source: GTM Research/SEIA U.S. Solar Market Insight
California: No Rebate? No Problem
California Residential PV Installations by Source, IOU TerritorySource: GTM Research/SEIA U.S. Solar Market Insight
taken seriously by the electricity industry
Our Checklist
In order to be mainstream, solar must be…
cost-competitive without reliance on fickle incentives
a primary source of new electric capacity
The Utility Transformation Report Bandwagon
2013 Net Metering Battlegrounds
Source: GTM Research
CA
ID
AZ
TX
CO
GALA
MOVA
VT
Utility Affiliate Purchases
VC InvestmentsCompetitive
Retailer Channel Partnerships
Project Investment
Utility Investment in Solar
Source: GTM Research
Our Checklist
In order to be mainstream, solar must be…
cost-competitive without reliance on fickle incentives
a primary source of new electric capacity
taken seriously by the electricity industry
bankable
Project Finance Milestones Abound
Project Finance in Residential Solar
Stock Performance: NRG Yield
Source: GTM Research, Google Finance
Setting the Precedent: SolarCity’s First Securitized Portfolio
Source: GTM Research, Google Finance
bankable
taken seriously by the electricity industry
Our Checklist
In order to be mainstream, solar must be…
cost-competitive without reliance on fickle incentives
a primary source of new electric capacity
So Where Do We Go From Here?
Forecasted Cumulative U.S. PV Installations, 2008-2027
Source: GTM Research