GSS Session II Mr. S K Anantha Krishnan -- Engagement of Industry for Implementation of Skills Programmmes

Integrating CSR with Business

FICCI Global Skills Summit

S.K. Anantha Krishanan

Yogesh Dwivedi

What’s In…

• Birla White is…

• Vision, Mission & Context

• Business integration with CSR

• Applicator Training

• Accolades and Awards

Presentation Structure

• An Aditya Birla Group Company

• The Double

• First mark construction product company in India

• A Leader in India ,largest in Asia, 7th Globally

• India’s first white cement based Eco friendly products. LEED

Certified for Green Buildings.

• ISO 9001,14001, 27001, OHSAS 18001, SA 8000 Certified.

• Practicing World Class Manufacturing Excellence Model

Birla White is…..

Birla White is…

Limestone Mines

Birla White is…

Current Product Basket (Eco Friendly)

World standard White Cement A protective base for Paints Ready mix Texture Finish

Glass Fibre Reinforced ConcreteSuperior substitute of P.O.P. Elastomeric coating material

Birla White is…

Delhi Airport T-3

Prestigious Clients

Birla White is…

Vision-2015

To be a Globally Benchmarked organization in White Cement, its value added products with continued focus on Quality, Customer delight and to have

revenue of Rs 3000 Crore by FY 15.Mission

To deliver Superior Value to our customers, shareholders, employees and society at large with increased focus on living with our values

Values

Integrity, Commitment, Passion, Seamlessness & Speed

Vision – Mission - Values

Vision - Mission…

Social Responsibility

CSR VISION

“To actively contribute to the social and economic

development of the communities in which we operate.

In so doing, build a better, sustainable way of life for the

weaker sections of society and raise the country's

Human Development Index.”

Mrs. Rajashree Birla, Chairperson

The Aditya Birla Centre for Community Initiatives

and Rural Development

Vision - Mission…

Linkage Business Vision

Linkage Business Vision with CSR Vision

Integrating CSR with Business…

Business Objective CSR Objective

Our Product should not get abused

Imparting right knowledge through training programmes to Male & Female

Create a Pool of Skilled Applicators who are practically like business ambassadors

Skill enhancement

Self Confidence

Women empowerment

Economic Development

Increase Product volume sales Raise the country's Human Development Index

Feedback to R & D for further improvement in Product quality & Applications

Applicator Skill develops and helps to update his Knowledge which resulting increase in per capita income.

Product Promotion

(Rural Marketing)

More employment opportunity for new applicators

Applicator Trainings

Identification ofPotential Trainees

Identification of Contractors

Listing

Applicator Training Process

Mode of Trainings Residential

Training “Vikas”On Site Training

Training with

GO-NGOs

Training Knowledge of

Products and Tools

Class Room Training

Life Skill Education

Practical Product Applications

Post Training SupportFeed Back

Free Tool Kit

Association Contractors & Stockiest

Periodical Feed Back about

Self & Products

Allotting batches

Applicator Trainings

Residential Training through “Vikas Ek Disha”

• Vikas Training School with Residential Facility

• 7 Days Class Room Trainings

• Training of tools operation

• Life skill education.

• Practical Applications of Products.

• Average two batches every month.

• Trainees from all over India

Applicator Trainings

Women Applicator Training (Empowerment)

• Opportunity to women to

become unskilled level to

skilled level

• Normally women workers

paid Rs 100/- per day, after

the training income grown

up by Rs. 150/- per day

Applicator Trainings in Collaboration with GO-NGOs

On Site Training in Collaboration with GO-NGOs

• Organized training under Tamil Nadu Government Project “Vazhnthu Kaattuvom Project”

• Birla White Regional “Vikas Training Center” in Coimbatore with “Shri Ramakrishna Mission Vidyalaya”

Right Skill and Right Tool Makes Great Work

Tool Board Practical Applications

Applicator Trainings

GRACO T MAX 405

GRACO ULTRA MAX 695

GRACO RTX 1500

Machines for Application

Applicator Trainings

Certificate and ID Card

Applicator Trainings

Training Status

• Training being organized zone wise in all over the India.

• Pre & Post Training facilitation and support by Marketing Team.

• Applicators from more than 100 locations got trained from Different zone. Sr. No.

Applicator Training Type No. of Applicator Trained

1 Training through Vikas Training School

479

2 Women Applicator Training 400

3 Training On Site 1370

Total Applicator Trained 2249

4 Trained by Applicator after training >1000

Applicator Trainings

Pre & Post Feed Back Mechanism

Feed Back Mechanism

Business Impact Social Impact

Continuous development of applicators from all over India both male and female

Skill enhancement

Women Empowerment

Economic Development

Product sales volume increase on continuous basis

Growth in per capita income for an

individual from 100-150 to 250-350 per day.

Interaction with ultimate users Socializing with low income group

Speedily Execution of Projects Regular employment in same trade. 50-60% increase in BW product

consumption was found by all participants in their respective areas

An increase of 7-12 % in coverage of products

Skill level gone up

Right application of the products Confidence of customers on applicators increases

Business and Social Impact

Impact

Case Study

Case Study

Feedback

Feedback

Way Forward

Way Forward

• Training to 1000 number of applicators every

year.

• More training schools in collaboration with GO-

NGOs

• Linked applicator performance with business

development schemes.

• Periodical refresher trainings.

• Taking applicator program to other countries.

2006-11142 prestigious awards for• Business Excellence , • Benchmarking• CSR• Quality, • Innovation• Environment, • Safety • & Exports

Thank You