Top Banner
media intelligence agency Cellular (GSM) Analysis (TV Media)” (February, 2014)
14

GSM Presentation (February 2014)

Oct 20, 2014

Download

Documents

Detailed GSM Advertising Trend for the month of February with analysis on Television Media Usage by Genre, Day part, Ad Type etc.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy

“Cellular (GSM) Analysis (TV Media)”

(February, 2014)

Page 2: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy

Overall Industry TOP 10 Brands / Advertisers Airtime Share.

Page 3: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy TOP 10 Brands Overall Industry Airtime Share

Based On Spot TVCs

Page 4: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy TOP 10 Advertisers Overall Industry Airtime Share

Based On Spot TVCs

Page 5: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy

“GSM Industry Details”

Page 6: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy GSM Companies Airtime & Share %)

Based On Spot TVCs

Page 7: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy Channels Genre Airtime Share

Based On Spot TVCs

Page 8: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy Overall Channels Type comparison of GSM Sector (Air Time In

Minutes)

Based On Spot TVCs

Page 9: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy Advertiser Comparison By Ad Types (Air time)

Spot/TVC On Screen Branding Promo Tail Sponsorship Clock Spot Promo0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23%

43%

32% 32%

41%

16%

25%

10%38%

25%

55%

0%

23%

40%1%

19%

16%

3%

11%

12%

55%

12%4%

18%12%

4%

29%

CMPAK

WARID

UFONE

MOBILINK

TELENOR

Page 10: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy Advertiser Comparison by Ad Types Value addition (Air time)

Page 11: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy GSM Companies Comparison by Day Part Split

Based On Spot TVCs

Page 12: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy GSM Ads Placement Strategy

Based On Spot TVCs

Page 13: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy GSM Ads Sec Strategy (Spots)

Based On Spot TVCs

Page 14: GSM Presentation (February 2014)

med

ia in

tellig

en

ce a

gen

cy

Thank YouMedia Bank Research & Reporting

Team.

ContactMr. Sajid SikandarMarketing Manager0300-3753576