www.xeodesign.com © 2011 XEODesign, Inc. XEODesign Putting Emotion into Play ® ™ The Future of Gamification is Emotion The Four Keys to Fun Nicole Lazzaro XEODesign, Inc. June20, 2012 ® ™
www.xeodesign.com© 2011 XEODesign, Inc.
XEODesignPutting Emotion into Play
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The Future of Gamification is EmotionThe Four Keys to FunNicole Lazzaro
XEODesign, Inc.
June20, 2012
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www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
2Player Experience Drives Engagement
Winner Best Game 2007
Tilt the first iPhone accelerometer game Tilt World
250,000 visits Aim to Plant 1 Million Trees
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Play Builds Skills in an Engaging Way
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Real World Has Natural Engagement Loops
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Gamification Can Kill
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Gamification Can Kill
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Points Change Behavior
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
8Beyond Points and Badges
Games Must
+ Simplify the World
+ Suspend Consequences
+ Amplify Feedback
+ Set Clear Goals in Achievable Steps
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
9Decartes’ Error
Decisions require
emotion as well
as thought
How many smiles? [Ekman/Duchenne]
Orbicularis Oculi
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Player Choice and Curiosity from Easy Fun
Player Choice and Curiosity from Easy Fun
Emotion = Fun
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
April 11, 2023 GDC 2012 Behavior Change Games
GAME
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Putting Emotion into Play™
16
Emotion from Game Mechanics
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Meaning
NoveltyChallenge
Friendship
Easy Funthe journey is it’s own reward
Joy of controls
1. Easy Fun: Tilt World: Novelty from Controls
2. Easy Fun: Netter’s Neuroscience: Better if Explore
2. Easy Fun: Explore Your Own Brain
3. Easy Fun: ZombieBooth: Aspirational Fantasy
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
24Easy Fun: Create Novelty
1. Controls
2. Explore
3. Fantasy
Hard FunIf he screams, “I hate it…”
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Putting Emotion into Play™
26Hard Fun: Challenge
choices• goals • obstacles• strategy• power ups
modified from “Flow” Csikszentmihalyi
4. Hard Fun: Clear Goals and Strategy
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Putting Emotion into Play™
27Hard Fun: Feedback and Progress
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
28Hard Fun: Create Challenge
1. Clear Goal
2. Strategy
3. Progress
People Funpeople are addictive
7. People Fun: Social Caretaking Gestures
8. People Fun: Open Communication
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
32People Fun: Work Together
9. People Fun: Cooperate and Share
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
33People Fun: Create Friendship
7. Caretaking
8. Communication
9. Cooperation
Serious Fungames are therapy
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
35Serious FunSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
Goal: collect all you can
• Enhance progress• Aspire and acquire
10. Serious Fun: Collection
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Putting Emotion into Play™
10. Serious Fun: Collection Create Meaning
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
Meaning: Diner Dash Trophy = New Strategy
11. Serious Fun: Peggle Repetition & Rhythm
$#12. Serious Fun: Tilt World Impact Real World
12. Serious Fun: Tilt World Impact Real WorldTilt World Trailer: http://bit.ly/Iq4xFc
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
41Serious Fun: Create Meaning
10. Collection
11. Repetition
12. Impact
Free Download 4K2F.com
www.xeodesign.com© 2010 XEODesign, Inc.
Putting Emotion into Play™
43Tag You’re It!
Nicole Lazzaro• Email: [email protected]• Twitter: @NicoleLazzaro• Blog: NicoleLazzaro.com• Game: TiltWorld.com
White Papers and Slides: • xeodesign.com• slideshare.com/NicoleLazzaro• 4k2f.com <- Downloads
Book Chapters:• Beyond Game Design, Bateman• Game Usability, Isbister• Human-Computer Interaction
Handbook, Jako
Game On! \o/Download Tilt World!