GSA Sales Execution in Information Technology Rob Heuermann 314 737 7518
GSA Sales Execution in Information Technology
Rob Heuermann 314 737 7518
•Overview
•Offer Preparation
•Post Award
•Key Contacts
Contents
•Eliminates need for agency to write own RFP
•Ordering agency selects products/services based on best value to the end user
•Contractor offers products/services that meet definition of commercial item per FAR Part 12
•Optional use of Schedules program by ordering agencies
•Direct relationship between ordering agency and contractor
What is the Schedule Program?
Customer Overview
•Federal agencies and DC government
•Cooperative Purchasing/State and local governments (for Schedule 70 only)www.gsa.gov/cooperativepurchasing
•See www.gsa.gov/schedules-ordering under the section “Eligibility to use GSA sources” for list of eligible users
GSA Acquisition Centers
IT Acquisition Center
Automotive Center
NationalFurnitureCenter
Office Supplies &Administrative Services
General Products(National Disaster Support)
Center forFacilities Maintenance &Hardware
Management Services Center
Schedule 70 Sales Trend
6.617.1 17.8 •Over 5000
Vendors
•Over 3400 CP Vendors
FY ‘10 $239+Mfor COOP Sales
80%-85% of all GSA contracts (including IT) are held by small businesses
Over 35% of schedule sales are to small businesses
IT Schedule & Small Business
When preparing an offer, GSA Determines...
•Responsiveness–Read all documents in entirety–Filled in completely–No blanks filled in with “N/A”
•Responsibility–Viable product/service–History of satisfactory performance–Financial resources
•Fair and Reasonable Pricing–Most favored customer pricing–Compared against your previously offered prices
Prepared in accordance with FAR Part 12, “Acquisition of Commercial Items”
Variable contract period effective 5 years from date of award with three optional 5 year periods to extend
Standing Solicitation (no closing date for receipt of offers)
Past Performance Evaluation by Dun & Bradstreet c/o Open Ratings
Mandatory Acceptance of Government Purchase Card For payments equal to or less than the micro-purchase threshold,
for oral or written delivery orders
Solicitation Features
Are You Ready To Commit to Obtaining a
GSA Schedule Contract?
Before You Start:
•Time and effort
•Financial Resources & Finances
•Scope of Contract (Domestic & Overseas) (Section C.4)
Are You Ready…?
•Past Performance Evaluation (Section F.2)
•Meet GSA Schedules Sales Criteria- Exceed $25,000 within the1st 24 months, and are expected to exceed $25,000 in sales each 12-month period thereafter. If sales do not succeed, contract may be cancelled. (Section C.41)
Are You Ready…?
Register with the Central Contractor
Registration (CCR). (www.ccr.gov)
•If applicable, obtain SBA certification for your business size category. (www.sba.gov)
Are You Ready…?
•Know you NAICS Codes for your product or service. (Section A.3)
•Obtain Dun & Bradstreet Number. (www.dnb.com)
Are You Ready…?
Complete Online Representations & Certifications Application (ORCA). (www.bpn.gov/orca)
•Develop Market Strategy targeted to Govt. Sales.
*See Schedule 70’s “Market Express” and “GSA/MAS Program & Marketing Strategies Training Guide for Small Business”
Where to Start•Obtain Solicitation
Download off Internet into word file document. Go to www.gsa.gov/schedule70solicitation, Under the GSA Schedule 70 Solicitation box, click on the “Information Technology Solicitation” Link
or Obtain all solicitations at www.fedbizopps.gov
•Identify products & services within the scope of the Solicitation
Go to www.gsaelibrary.gsa.gov
The Make Up of an Offer
1. Solicitation: Sections A thru G(2 MS Word files)
2. Attachment 1: Pricelist with Terms and Conditions
3. Attachment 2: Past Performance (Dun & Bradstreet report)
4. Attachment 3: Subcontracting Plan (for Large Businesses only) *Estimated MAS sales over $550,000
*When submitting your offer, you must send back the full text of these documents whether or not they apply to your company.
Section A: Continuation of Standard Form 1449.
* This section assist Offerors to determine business size
* Requires offerors to indicate their NAICS codes for each Special Item Number (SIN) being offered
Sections of the Solicitation
Section B: Schedule of Items.
* This section require Offerors to indicate if they would like to participate in Cooperative Purchasing
Cooperative Purchasing/State and local governments (for Schedule 70 only)www.gsa.gov/cooperativepurchasing
* Requires Offerors to identify what SINs are being offered
Sections of the Solicitation
Special Item Numbers (SIN’s)Covered under Schedule 70
132-3 Leasing of Products
132-4 Daily/Short Term Rental
132-8 Purchase of Equipment
132-12 Maintenance of Equipment, Repair Service, and Repair Parts/Spare Parts
132-32 Term Software Licenses
132-33 Perpetual Software Licenses
132-34 Maintenance of Software
Special Item Numbers (SIN’s)Covered under Schedule 70
132-50 Training Courses
132-51 IT Professional Services
132-52 EC Services
132-53 Wireless Services
132-60 Access Certificates for Electronic Services (ACES) Program 132-61 Public Key Infrastructure (PKI) Shared Service Provider (SSP) Program
132-62 HSPD-12 Product & Services Components
Submission of Offer•Read the entire solicitation
•Respond to all requirements
•Have a corporate officer sign all required documents
•Submit two copies of offer to the GSA Acquisition Center
Or
•Submit Electronic Offer
eOffer / eMod
“eOffer” / “eMod” is the web-based application that helps companies electronically prepare and submit Multiple Award Schedule contract proposals and modification requests to FSS.
For Information : www.eoffer.gsa.gov or For Technical Assistance with eOffer or Digital Certificates contact: 1-866-472-9114
Small Business Subcontracting Plan (if applicable)
*Please refer to Attachment III for guidelines.
One copy of current published pricelist
Two copies of Proposed IT Schedule Pricelist per Refresh #19
* Please refer to Attachment I for guidelines
Duns & Bradstreet Open Rating Report
Submission of Offer
After Submittal of Offer•Contracting Officer(CO)/Contracting Specialist(CS) assigned
•Contacted by assigned CO/CS
–Clarifications/deficient data defined
–Timeframe for response established
•Once negotiations begin, submit additional data as requested
– Accurate, complete and current – Be timely with responses
Preparation for Award•Final Proposal Revision
–Basis for award clearly identified
–Price reduction clause
–Government discounts
–Delivery time
–Industrial funding fee
–CO gives guide to write FPR
•GSA Contract Number issued
IT Solicitation Training Seminars
•Online Registration at:www.gsa.gov/itcenter
Cost: None
POINT OF CONTACT:STEPHANIE TURNER (703) 605-2765
Or Call
Customer Service at:
(703) 605-2700
Develop a Market StrategyStrategies for targeting government buyers:
Widely distribute your price list Get familiar with peak government buying times Maximize web presence - provide links to GSA Advantage! Networking via Government-oriented events
Networking Cultivating relationships with potential customers is
a powerful marketing toolFSS Events link on IT Center’s homepage www.gsa.gov/it
centerGSA Events at www.gsa.gov/s
mallbusinessAgency events on
respective agency websitesGSA Expo every year
Partnering with GSAThere are many opportunities through GSA to
maximize business potential:GSA Marketing PartnershipLocal GSA Customer Service
DirectorsContractor Teaming ArrangementsVendor Support CenterGSA’s electronic systems:
GSA Advantage! e-Buy Schedules e-Library
GSA sponsored events
Local GSA Customer Service Directors
An excellent resource for information and points of contact to help you build your business with the federal government Located all over the world,
listed at the Customer ServiceDirectors webpage Assist government buyers
in their region
Vendor Support Center The VSC is your gateway to GSA. Center representatives are available
online, in person and by phone to help you: Report Sales View RFQs on eBuy
Access at http://vsc.gsa.gov
877-495-4849
Contractor Teaming Arrangements
Teaming can make expanding number opportunities available to you
Plan ahead of which MAS contractors can be possible team partners
GSA Advantage!The online ordering system of GSA. Every
schedule contractor is represented on GSA Advantage! Benefits for vendors:Include a picture along with product listingQuick and easy identification of itemsIncreases potential for strong salesProvides instant visibility and ability to broadcast price
changes easilyProvides a direct link to your company’s homepageReduces catalog printing and mailing costs
GSA’s eBuy Electronic Request for quote solution designed to facilitate and
maximize competition.
eBuy provides vendors with a greater opportunity to offer quotes and increase business. To learn more about eBuy, visit the tutorial on the website, or contact
Antoinette Scott at [email protected]
Schedules eLibrary The online source for GSA and VA Federal Supple Schedule contract
award info Can search vendor and product availability Perform searches by SIN, contract number, contractor name, schedule
number, or keyword Research other vendors on Schedule in your industry
Marketing OpportunitiesEvents:
GSA ExpoGSA Outreach Europe
Other Resources:MarkeTips, Advertising POC: Vincent Violandi 1-571-259-9919IT Acquisition Center Resources
Customer visits Pamphlets and brochures Customer Services
More Opportunities
Government Executive Magazine
Federal Computer Week
Government Computer News
Washington Technology
Federal Times
Other Useful Marketing Resources GSA Office of Small Business Utilization www.gsa.gov/smallbusiness
Small Business Program Advocate
Small Business Administration Pro-Net
Associations Government Electronics and IT Association Information Technology Association of America Coalition for Government Procurement
Conferences and Expositions AFCEA Technology Forums
Advertising in Government Publications MarkeTips (FREE) Government Executive
Web Resources
Federal Business Opportunities www.fedbizopps.gov
Federal Procurement Data System - Next Generation (FPDS-NG) - https://www.fpds.gov/
Forecasting Government Spending - www.gsa.gov/smallbusiness
Vendor Support Center http://vsc.gsa.gov
GSA Advantage! and eBuy www.gsaadvantage.gov
Contractor Team Arrangements www.gsa.gov/schedules
US Business Advisor www.business.gov
GSA Office of Small Business Utilization www.gsa.gov/smallbusiness
Small Business Administration www.sba.gov
SBA Women’s Business Center www.onlinewbc.gov
Minority Business Development Agency www.mbda.gov
Need More Info?
• IT Acquisition Center Customer Service Line: 703-605-2700
• Getting on Schedule: www.gsa.gov/schedules
• Solicitation and Related Downloads: www.gsa.gov/schedule70solicitation
• Web address: http://www.gsa.gov/itCenter
• E-mail: [email protected]
• Fax: 703-605-9839
• Mailing Address:
IT Acquisition Center
2200 Crystal Drive
Crystal Plaza 4
Arlington, VA 22202
THANK YOU!