Gruvi Presentation Bfi day back info

fans for films

Friday, 20 January 2012

We help fans engage with your film on Social

Media


• Facebook App Development• Community Management• Facebook Ad Deployment


Why is Facebook Becoming so Important for Film






builds apps


Basic Tab Demo


Complete landing page• Unique video fan gating

system

• Display all video content

• Showtimes

• Rate, comment and engage

• Basic quiz and games

• Share the trailer


Trailers and clips are displayed behind a shield.

Average conversion rate of visitors to fans is around 40%.

Video Fan Gate


Locate Showtimes

User Settings• Set location• Choose cinemas

Showtimes•Get reminded •Choose showtimes


Games and Quizzes• Dwell times are

measured in minutes.

• 10 - 25% of your fan base will engage, often multiple times


Express your Opinion

•Want To See It

• Join the conversation around each piece of content.

• See what each of your friends are discussing

• Share opinions to Facebook’s news feed


Share the ExperiencePlenty of opportunities to share

• Like, comment or subscribe

• Want to see it (or buy)

• Quick rating or reviews

• Quiz results

Trailer is shared.


TrackingApplication Usage

•Video plays and completions

•Quiz and promotion engagements

•No of comments & comment reviews

•No of shares & skipped shares

•Leader board information

Advertising Tracking

•Which online adverts are creating the most likes (additional service)


Tracking• User interaction rates for the page

• Popular content postings

• Engagement rates for the page

• Who are your engaged fans


Complex Game Applications


runs ads & manages communities


• Identify the key assets (actors) and themes (subject)

• Relevant events in popular culture

• Relevant interest groups and targeting


• Run hundreds of bait campaigns micro targeting

• Optimize in realtime based on response

• Continually adapt the campaign to avoid fatigue


• Check response and interaction rates on the page

• Dove tail in the communication planning

• Adjust based on interaction


Tips to Advertising 1. Create a landing page experience that ties into the advertising and

encourages the user to click ‘like’.

2. Longer advertising window - its 100% more effective to advertise with a smaller daily budget over a long timeframe

3. Good bright images of the actors faces - these adverts consistently performed better than generic pictures or poster images

4. Large Image stock - image fatigue requires that we regularly swap images on ads to prevent the from becoming stale

5. Manage your communication plan - talk to the fans you buy - look at their demographics, interests and what they react or ignore on your page, continually adjust your advertising based on this data


Danish Case Study


Key Results With a 7800€ Budget

Advertising

• 37,7 Million impressions from FB ads,

• 26,800 clicks = 10,132 fans bought fans.

Application

• 39% of page visitors liked the page,

• 20% of fans played the application (on average 2.5 times)

• Results are shared 20% of the time


• Every wall post by the community manager reached approx 50% of fans creating on average 18,000 news feed impressions


• 670,000 unique people saw a message (73,000 saw 21+ messages) within their Facebook experience


Impact of Good Community Management


Fan Page Managed By Gruvi• Number of fans = 11,112

• Relative interactivity = 356.26 - fans regularly posted and commented

• Engaged Fans = 9.8%


Fan Page Not Managed by Gruvi

• Number of Fans = 17, 496

• Relative Interactivity = 94.3 - fans we’re inactive bar occasionally liking posts

• Engaged fans = 3.36%

Not Managed by Gruvi


Summary•We provide a full marketing service for app

development, Facebook ad buy and community management

•We create highly engaging app experiences for your fans,

• These are highly effective in converting, engaging and getting your fans to share their experiences,

•We can scale across multiple territories,

•We can scale across multiple platforms,

•Our tracking provides actionable data,


Thank you!Ben [email protected] +45 313 706 72

James [email protected]

+44 797 969 5690


mailto:[email protected]




Gruvi Presentation Bfi day back info

Technology

fans engagewith

fan page

gruvi number of fans

page visitors

landing page experience

page dove tail

video fan gatetrailers

engaging app experiences