Growth Hacking Session III @ Panteion AD&PR Lab

Growth Hacking Session III

Become A Rockstar Growth Hacker

Learn how to think and act like a growth hacker and boost your startup’s growth in less than an hour.

Savvas Zortikis VP Growth Marketing @SavvasZortikis [email protected]

Crafted with by GrowthRocks

Panteion University Ad & PR Lab 2015

Lifestyle Company

Startup Company

Vs.

Source: blog.myfashionfruit.com/

The Growth Hacker’s Mindset

Where You Are Now

Where You Have To Go

Mark has said he thinks we won because we wanted it more, and I really believe that. We just worked really hard. It’s not like we’re crazy smart, or we’ve all done these crazy things before. We just worked really really hard, and we executed fast. I strongly encourage you to do that.

Growth is optional.Alex Schultz, VP Growth on Facebook

Love data exploration. But be prepared, data ruins the best stories. You need to have the guts to do take responsibility and standstill.

Before doing anything, don’t just ask yourself whether it

will move the needle. Calculate it. Your opinion and your gut feeling are not enough.

Listen to what data says. Make experiments based on data. Take decisions based on data. But never forget that

YOU are the driver and not your data.

Be relentless and get used to fail. There will be times when you will be continuously failing for months without growing at all. Startup growth is for hustlers.

Focus on the first time experience. Get them to their ‘a-ha’ moment as quickly as possible.

Growth Hacking Metrics

1. Monthly Recurring Revenue

2.Retention and Churn

3.Monthly Active Users (MAU)

4.Daily Active Users (DAU)

5.Net change (New + reactivated – churned)

6.Average Revenue Per Customer

7. Customer Acquisition Cost (CAC)

8.Lifetime Value (LTV)

9.Funnel metrics

10.Virality metric (k-factor)

Facebook knew they were going to beat My Space when they only had 45m users and My Space had 115m users,

because they had found their a-ha moment and success metric. So, go for it.

Google Analytics in 15’

Just go to analytics.google.com

5 Tips That Have Nothing To Do With Growth Hacking

1. Do what you really love. It’s the only way to be the best.

2. Read a lot. Read more. Never stop reading.

3. Listen first. Then listen again. Then do what you think is best.

4. Don’t be an a#$!&*e.

5. Work as hard as you can.

Go for it, like a true growth hacker chases growth.

Savvas Zortikis VP Growth Marketing @SavvasZortikis [email protected]

Crafted with by GrowthRocks

Panteion University Ad & PR Lab 2015