Growth Hacking mit Strategie für Marketer

01.05.2023

Growth Hacking mit

Strategie

27.10.2016

Wachstumsbeschleuniger für Startups und Unternehmen

@Lennarz – www.lennarz-consulting.de

2

1st official Growth Hack - 1996

What is Growth Hacking?

+Team

+UX +Customer

+Automation +Virality

+Product+BusinessModel

+AB-testing+Upselling

-Compliance

What is a Growth Hacker?

“A growth hacker is a person whose true north is growth.“ – Sean Ellis

„Growth Hackers are a hybrid of Marketer and Coder.“ - Andrew Chen, Growth Hacker von Uber

„A Growth Hacker is a hybrid of Marketer, Coder and Data-Scientist with given instinct to Growth.“

25 Jahre > Growth Hacker >10 Jahre

https://youtu.be/aXV-yaFmQNk

Best of Growth Hacking

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Growth Management Growth Hacking

Sean Ellis: https://growthhackers.com/Neil Patel: https://www.quicksprout.com/http://growthhackerlove.com/

01.05.2023

Growth Management = How to create a Growth Hacking

environment

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#1 Spirit: If you fail, fail fast!

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#2 Be customer centric!

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#3 Be fast, be agile

#4 AB-testing is core competence

No ideas? http://whichtestwon.com

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#5 Hire the best team!

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#6 „Valid Data for Valid Decisions“AARRR METRICS (DAVE MC CLURE)

Aquisition

Activation

Retention

Revenue

Referal# customer reviews # sent invites

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#7 Be, where your customers are

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#8 Be device independent….

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#9 Answer a problem!Never forget taking your pills!

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#10 Make things easy

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#11 Be better than your competition

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#12 Be unique

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#13 High-performing & Scaling IT

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#14 ----------1, 3, 7

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#16 „Brand Search SEO“AQUISITION

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#17 „Your Aha!Moment“RETENTION

Twitter- 30 People to FollowFacebook7 friends in 10 daysZyngaday 1 retentionDropboxPut at least one file in one Dropbox folderSlack2.000 messages sent

#Sent from my iPhone

Emotions rock

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#18 Trust matters“CONVERSION

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Hendrik @Lennarz- Growth Hacking- Agile Transformation- Digital Product Managementhttp://hammr.de/ratelennarz

Check out your personal Growth Hacking Readiness Score!

http://growthhackingscore.com/