Growth Hacking For Startups - Social Media Week

Growth Hacking For Start-ups

@deepansiddhu @smbijili

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A growth hacker is a person whose true north is Growth- Sean Ellis

What’s common between these companies?

So what is

GrowthHacking

How do I get more users?

How do I get more users to be active?

How do I get more users with the help of existing users?

How do I reduce churn?

How do I convince a user to complete a purchase?

How do I measure the effectiveness of new features?

How do I increase the lifetime value of a user?

It all begins with Product Market fit

1. Marketers are often forced to promote products that don’t resonate, that don’t really work

2. Focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users

3. Don’t just try to market; try to build a product that is easy to market Eg AirBnB4. Growth hacking, most growth hackers will tell you, is pointless without product

market fit

Put simply, it's when you stop wondering if your product actually solves a problem and you start wondering how you're going to deal with all the people

trying to buy your product.

Product market fit helps you scaleV

ert

ical

gro

wth

Most Companies Track Only 3 Things

TRAFFIC USER REVENUE

MAGIC MAGIC

LEAN MARKETING FRAMEWORK

Acquisition

Activation

Retention

Revenue

Referral

@deepansiddhu

• Sr. Manager – Digital Strategy @ Webenza India Pvt. Ltd

• PGP (Telecom & IT), B.E (Electronics) – Anna University

• Certified by IAMAI, HubSpot, Cambridge, RAI, NSE

• Authored Instant HubSpot Dashboard Customization

Acquisition – Be spoken about

Growth Hacking is more of a mindset than a tool kit – Aaron Ginn

How did AirBnB crack it?

14

Activation – Tap your social network

Retention through automation –Keep them warm!

Referral – The multiplier effect

Growth Hackers have a common attitude, internal investigation process & mentality unique among

technologists & marketers- Andrew Chen

Metrics That Matter

E-COMMERCEDiscovery = Viewed Product

Engagement = Added Product [to cart]Conversion = Completed Order

SAASDiscovery = Viewed Blog/Docs

Engagement = Signed Up, Used X FeatureConversion = Started Subscription

Thank you Dave!

Actionable Tips - SaaS

• Minimal Landing Pages For Better Conversion

• Onboarding to improve activation & retention

• One click sign up. Don’t take credit card details

• Get people to come back using e-mail

• Incentivize to get people to share

Actionable Tips - Ecommerce

Bundling Complementary Products

Bring the most searched for items to the homepage

Bring top product landing pages to the home page

Segment profitable e-mail lists based on purchase behavior

Run Sweepstakes + Segment + Targeted Promotions

Skyscraper Technique

Find content with lot of inbound links

Create something even better

Get the word outBrian Dean, Backlinko

BuzzSumo, Google

Update, Design

E-mail, Social

Growth Hacking tends to be more “experience” focused. This includes driving engagement and sharing within a product or

spreading a product experience across networks- Sean Ellis

Pinterest – Growth Team Structure

Acquisition

Retention/Resurrection

Activation

International Growth Team

Sign Up Pages, App Installs & SEO

E-mails, Push Notifications & Dormant user flows

First use flow & new user drip campaigns

Country specific tweaks & locally relevant content

Mobile Install Tracking E-mail Delivery Growth Dashboards Auto Optimization

BuzzSumo – Find the best performing content

Colibri.io – Find where your customers are

Figure out what your strength is and how to exploit it

@deepansiddhu#GrowthHacking

Pay With A Tweet – Turn Visitors To Brand Ambassadors

SumoMe Highlighter – Amplify content + Acquire Traffic

ClickToTweet – Amplify content + Acquire traffic

Outbrain – Amplify your content

Headline Analyzer – Get the perfect headline for your content

KingSumo – Get the perfect headline

Hello Bar – Convert Visitors To Subscribers

Bounce Exchange – Convert Visitors To Customers

SessionCam – Know what your customers are upto

Sniply – Tap other’s content for your benefits

Zapier – Automate almost anything

Totango – Listen. Understand. Engage

Olark (Live Chat) – Don’t miss a single opportunity

EmailFinder.io – Find the right person

Intercom – Send Behavior Targeted Email & In-App Messages

Customer.io – Humanize conversations

SendGrid – Keep this in mind for tomorrow

Vero – Behavior Targeted E-mails

Typeform – Create beautiful forms your customer will fall in love with

Qualaroo – Don’t hire an agency. Talk to your customer.

If you want to achieve growth, change your mindset. Get your hands dirty by experimenting.

@deepansiddhu#GrowthHacking

Who said you need coding skills to build a landing page?

Three Commandments

Knoweth What Thy Customer Wants1

Knoweth Where Thy Customer Reside 2

Knoweth The Language of Thy Customer3

If a human being can be taught, the machine can be taught too

@deepansiddhu#GrowthHacking

Watch out! You’re being Growth Hacked By Someone Every Day!

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deepansiddhu

+91-99860-32582