Growth hacking as anti-fragile marketing

#GROWTH + #HACK

Dmytro Voloshyn, preply.com

https://www.facebook.com/dmytriy.voloshyn

http://twitter.com/dmytro_voloshyn

ABOUT

0. Programmer 5+ years

1. Digital marketing in AB-InBev 2+ years

2. Consulting projects, outsource, sales 2+ years

3. CMO & CTO at Preply, growthhacker, 3+ years

and now

PREPLY.COM –

MARKETPLACE FOR

PERSONALIZED TUTORING

We make education more accessible and take a small commission of that

STARTUPS 20 YEARS AGO

STARTUPS TODAY

TEAMS TODAY

Andrew Chen: A/B tests,

landing pages, viral factor, email

deliverability, and Open Graph

Sean Ellis: Growthhacking as set

of strategies and tactics focused

scalable growth.

Aaron Ginn: Mindset of data,

creativity, and curiosity.

Definitions

AIRBNB STORY

AIRBNB REAL STORY

HOTMAIL

PAYPAL: THE DOUBLE-SIDED

INCENTIVE

PAYPAL: GROWTHHACKING AS

MINDSET

DROPBOX

https://dl.dropboxusercontent.com/u/27532820/app.html

TWITTER

Twitter’s suggested followers on-boarding

WILL IS WORK FOR US?

Philosophy

"Some things benefit from shocks; they thrive and grow when exposed to

volatility, randomness, disorder, and stressors and love adventure, risk, and

uncertainty. Yet, in spite of the ubiquity of the phenomenon, there is no word for

the exact opposite of fragile. Let us call it antifragile. Antifragility is beyond

resilience or robustness. The resilient resists shocks and stays the same; the

antifragile gets better"

Philosophy

Antifragility

Process

PMF

PMF

Process: ideas

"Ideas are like rabbits. You get a couple and learn how to handle them,

and pretty soon you have a dozen." - John Steinbeck

AARRR!

SEM

API integrations

Social(?)

Analytics

Viral

Email

UX

Guerilla

Growth Hero

Growth Hero

SE

M

Growth Hero

API: CASE

Growth Hero

Social

Hi, my name is

Jeremy Cook!

Growth Hero

Analytics

Growth Hero

Virality

Growth Hero

Email

Growth Hero

UX

Growth Hero

UX

Growth Hero

Guerilla

QUESTIONS?

CREDITS

http://www.aginnt.com/the-growth-hacker-mafia

http://andrewchen.co

http://kenontek.com/

https://blog.kissmetrics.com/learn-growth-hacking/

http://www.slideshare.net/mattangriffel/growth-hacking

GROWTH HACKING

UKRAINE[BONUS]

http://f6s.com/deals