Growth Hacking 101 The event organizer guide Startup Weekend Summit France - september 2013 by Willy Braun (@willybraun ) & Oussama Ammar (@daedalium )
Growth Hacking 101The event organizer guide
Startup Weekend Summit France - september 2013
by Willy Braun (@willybraun) & Oussama Ammar (@daedalium)
* if you are not a designer and want to understand search “Dieter Rams“ (or clic here)
Good design*
Start with things that don’t scalehttp://paulgraham.com/ds.html
1 build a hell of a team
understand your participants2
3 connect with influencers
4 build your (kickass) identity
You & your friends =/= TEH dream team
1 Build a hell of a team
Try only people you think you can’t reach
Balance between skills, networks and availability
Balance between seriousness & funkyness
Include in your team potential sponsors (private & public) & the accomodation provider
Can you call at least 5 previous participants right now? Are they coming from different backgrounds?
Are there both students & working guys in your list?
2 Understand your participants
Alright you started with things that didn’t scale...
build a hell of a team
understand your participants
connect with influencers
build your identity
@willybraun
But before.. follow us!
@daedalium
Contacts at the end of the presentation
Snipers & co> Step 1 : build a community> Step 2 : make them feel guilty in less than 1 hour if they don’t share> Bonus : don’t forget a small discount
ACQUISITION
Pricing> Your average price is not the public price (A) but your first discount ticket (B)> “this is how it would cost (A), this is what you’ll pay (B)“
REVENUE
The feeling of scarcity> Remember: if you want them to join, you need to make them dream of joining it. > The tickets will be available on monday at 11:00PM. After it will be too late.
ACTIVATION/REVENUE
Sheep Powa
34 incredible developers9 amazing designers
> Concrete* numbers
* concrete =/= true
ACTIVATION/REVENUE
Sheep Powa
Thomas, Cathy & John are attending.(If you can’t just use personas)
> Your friends
ACTIVATION/REVENUE
Story > “1039 people use successfully this product with“ is LESS powerful than the story of ONE user
ACTIVATION/REVENUE
What’s the most effective?“Startup Weekend gathers in one event 100 incredible entrepreneurs & change lives“B
What’s the most effective?“I attended Startup Weekend Toulouse in june 2009 and it changed my life. I met my co-founder, quit my job and raised 200K 6 months later“
C
D
“I attended Startup Weekend Toulouse in june 2009 and it changed my life. I met my co-founder, quit my job and raised 200K 6 months later“
What’s the most effective?Yes obviously the most effective one is D.But are you sure your communication doesn’t look like A?
Ressources37 Signals part1 part2 part3
Lean Startup (book) - Eric Ries
Influence (book) - Robert Cialdini
Petit traité de manipulation (livre) - Jouffrois
The 4-Hour Workweek (book) - Tim Ferriss
Newsletters of Francedigitale, The Family & Brocooli
Willy BraunGM @ France Digitale - @willybraun
Director of eBusiness instruction - [email protected]
www.francedigitale.org - www.brocooli.com (subscribe to the newsletters!)
Authors
Oussama AmmarPartner @ The Family - @daedalium
Teacher - Sciences Po [email protected]
www.thefamily.co(subscribe to the newsletter!)