Growth Hacking 101 for Students

Early Stage Startup Growth

101

Hello!I am Sarah Stockdale

Growth Manager, Tilt

You can find me at:@skstock

[email protected]

Place your screenshot here

What I doTilt is the easiest way to collect money from friends for

festivals, cottage weekends, tickets and clubs.

about you

How can I be most useful to you?

1.What is growth?

Growth is non-traditional marketing that lives at the intersection of marketing,

data and product.

Growth

DataMarketing Product

Credit Brian Balfour VP Growth, Hubspot

what growth is not✖ Social media marketing✖ PR✖ “Impressions”✖ Black hat ✖ Hacky

1.throw out the book

The first step to becoming a growth marketer is burning everything people told you about

marketing.*

2. Know your customerWhere they hang out, how they speak, what they do in their spare time, what they read,

what they listen to, what they find annoying about your industry, what their pain is, how

they describe their pain, what they use to solve their pain now, what they watch, what

they are interested in online, where they work, where they play, what slang do they

use, what kind of social media they use, where they get their news, who they admire,

*Except This

3. Plan to win

Your ‘true north’Where is your focus?

OKRsObjectives and Key Results

4. work backward

market penetration

5. experiment

experimentation

set goals measure results

run controlled experiment

learn and share

6. MeasureYour experiments should have aggressive, measurable, and public (internally) goals.

Data over everything.

7. optimizeNext time do it better.

8. scaleOnce it works, how do you make it scalable

and repeatable?

Short Term Growth Hacks

Be ‘in demand’

‘Powered By’

Cross Post

integrationsBring users from complementary tools to you

influencer programFind your evangelists

closed referral loopsHave your existing users bring you more users

awesome growth hackscase studies

awesome growth hackscase studies

awesome growth hackscase studies

you try● You just joined a 5 person team as the first growth employee

● Your product is called Pawz

● Pawz is Uber for dog walkers, call a dog walker to your house, have your dog walked that day, track the walk and get feedback from the walker

● Pawz has a built in payments system that bills the owner’s credit card an hour after the walk takes place

● Pawz is in beta with 10 happy customers

● You’ve come on to help Pawz launch in Canada!

● Come up with a 30-60-90 day plan to grow Pawz in Canada on a 10k budget

Want to try Tilt?Promo code: ventureforcanada

waives fees and adds $25#gettilted

Thanks!Any questions?

You can find me at:@skstock

[email protected]

resources and junk

✖ Lean Startup Marketing- Sean Ellis✖ The Hard Thing About Hard Things- Ben

Horowitz✖ All Marketers Tell Stories- Seth Godin✖ Zero to One- Peter Thiel✖ The Science of Persuasion ✖ Start with Why - Simon Sinek