#GrowmintInsight: WHAT INDONESIAN NETIZEN TALK ABOUT “RAIN” ON DIGITAL MEDIA?

WHAT NETIZENTALK ABOUT

“RAIN”

GROWMINT.COM

ON DIGITALMEDIA?

FINALLY!HUJAN

After waiting for more than 6months, the rain (hujan) finally

came

BUT,WHAT PEOPLE SAID,

About the rain that has came in some region in Indonesia?

D u r i n g 1 s t N o v e m b e r ,

T h e y s e a r c h s o m e t h i n ga b o u t h u j a nT h e y s p r e a d k e y w o r d" h u j a n " o n s o c i a l m e d i a

I n d o n e s i a n p e o p l eh a v e t a l k e d a b o u t" H U J A N " o n d i g i t a lm e d i a

R E S P O N S E J O U R N E Y A B O U T" H U J A N "

w w w . g r o w m i n t . c o m

HUJAN

At the beginning of November,to coincide with the rainy

season arrives, many peoplestart looking for something in asearch engine with keywords

"HUJAN"

They also start to'celebrate' the rain

season with keyword"HUJAN" on their social

media account

"HUJAN" become top search keyword on Google Trend

More than 10K people search "HUJAN" on Google

3 NovemberKeyword search trends "RAIN" increased

Source: Google.com/trends

What people Searchabout "HUJAN"?

Most of them search the rain picture, search rain location, andsearch brand related with rain (i.e. rain coat)

Source: Google.com/trends

H O WA B O U T

R A I N O NS O C I A LM E D I A ?

Tweet about"HUJAN"

increase 3 timeswhen rain come

Peopla talk about rain fall first timeafter 6 monthAssociate everything with rain

Statistics? Before rain, there are 8K tweet per dayin averageWhen rain fall, more than 40K tweet ina day posted by twitter users

ON TWITTER

Most of themare celebs

Most influencer talkabout:

Say thanks, finally rain is fallingAssociate the rain with November, andpost song related with rainBuild joke related rain News related with rain

Statistics? The analysis based on most RT andfavourite per tweet

"HUJAN" influencer on twitter

M O S T O FI N D O N E S I A N

P O S TH A P P I N E S S

A B O U T R A I N

IS RAIN BECOMEOPPORTUNITY FORBRAND CONTENT?

HUMAN INTEREST | MOMENT |ASSOCIATE WITH BRAND

WHAT CAN BRAND POST ABOUT RAIN

#GROWMINTINSIGHT

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