Growing your twitter audience 2011.08.08

americanprogress.org

Growing Your Twitter Audience

Alan Rosenblatt, Ph.D.Associate Director for Online Advocacy

[email protected]

My Info

@DrDigipol@HaikuProgress

DrDigipol.Tumblr.comBigThink.com/blogs/digital-politicsFacebook.com/DrDigipolYouTube.com/DrDigipolSlideshare.net/DrDigipol

American Progress Info

@ProgressLeague@CAPAction

AmericanProgress.orgAmericanProgressAction.org

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Facebook.com/AmericanProgressFacebook.com/

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Get followers, then deepen your connection

1. Connect – Follow people you want following you

1. Following people who tweet about the same topics as you creates a 15-30% chance they will follow you back.

2. Engage – Reply to people you want following you

1. Not everyone notices who follows them, but everyone notices who mentions them. Reply w/ information & links you know will interest them. Ask questions & converse.

3. Recommend – Retweet/#FF followers you want

1. Recommend people you want following you to your followers by retweeting them & w/ #FF (Follow Friend).

4. Repeat – Repeat steps 2 & 3 after they follow you back to deepen your connection.

5. Remember, it is about exchanging VALUE

Find influencers to follow – Directories

• Directories of influential tweeters• TweetProgress.us - Progressives• WeFollow.com – Keyword &

location• Tweetbe.at – Keywords• TwitterStates.com – Location• Listorious.com – Twitter Lists

• Use directories to search for people to follow

• Register on the directories so people find you

Find influencers to follow – Articles

• Search on Google for “Top Tweeters” for an issue/topic• Top 100 Int’l Business• Top 20 UK Politics• The FP Twitterati 100• Top 50 Climate Tweeters• 50 Favorite Immigration Twee

ters

Find influencers to follow – Drilling on Twitter

• Find an issue expert• Follow who they follow• Follow their followers• Follow their lists

Find influencers to follow – Twitter Search

• Search keyword/hashtag• Click «Refine Search»• Refine search terms• Add hashtags to parameters• Search by location• Search by sentiment

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Clean your list – Unfollow dead weight

• Twitter limits• Until you have 2,000 followers, you can only follow 2,000• Beyond that, you can follow 15% more than follow you

• Purge followers to maintain room to grow• People who don’t follow you back (unless they are

interesting)• People who never retweet others• People who SPAM, shills, etc.

Find dead weight to unfollow

• TwitClearner.com is a tool to find dead weight

• Log in and run report• Review report and unfollow

dead weight

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Semi-automate follow/unfollow process

• Tweetspinner.com finds people to follow & unfollow• Finds people you follow that

don’t follow back• Finds people to follow

• By keyword/hashtag

• By who they follow

• By who follows them

• You decide who to queue up for auto-follow/unfollow

• Modest monthly fee

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Content is King

Bottom line: •If you tweet good content, when people visit your profile, they are likely to follow. •If you tweet about their favorite topic(s), even more so.

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Growing Your Twitter AudienceThank YouQuestions?Alan Rosenblatt, Ph.D.

Associate Director for Online [email protected]

202.481.8193

My Info

@DrDigipol@HaikuProgress

DrDigipol.Tumblr.comBigThink.com/blogs/digital-politicsFacebook.com/DrDigipolYouTube.com/DrDigipolSlideshare.net/DrDigipol

American Progress Info

@ProgressLeague@CAPAction

AmericanProgress.orgAmericanProgressAction.org

Progressleague.org

Facebook.com/AmericanProgressFacebook.com/

AmericanProgressAction