Growing Your Sales Growing Your Sales Through Social Through Social Media Marketing Media Marketing Presented at the 2009 Independent Photo Imagers Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Cheryl Bella Members Meeting & Trade Show by Cheryl Bella
How to utilize social media to grow your business and increase sales. This was part II of a workshop given at the 2009 Independent Photo Imagers Members Meeting & Trade Show
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Growing Your Sales Growing Your Sales Through Social Media Through Social Media
MarketingMarketing
Presented at the 2009 Independent Photo Presented at the 2009 Independent Photo Imagers Members Meeting & Trade Show by Imagers Members Meeting & Trade Show by
►Customer reviews – ask them to post Customer reviews – ask them to post reviews for you, ask them to share reviews for you, ask them to share photosphotos
►Have them plug you on their social Have them plug you on their social networking sitesnetworking sites
►Have them tell their friends about you Have them tell their friends about you AND show your work (link back to your AND show your work (link back to your Web page)Web page)
Yelp.comYelp.com
62% of content consumed by 62% of content consumed by those born after 1980 those born after 1980
comes from people they comes from people they know personallyknow personally
Step #1Step #1
►Become a spectator – read & watchBecome a spectator – read & watch The only way to do it is to jump inThe only way to do it is to jump in Have to start following peopleHave to start following people
Start w/InspirationStart w/Inspiration
► Jack HollingsworthJack Hollingsworth www.jackhollingsworth.comwww.jackhollingsworth.com
►Become a Joiner & Collector Become a Joiner & Collector Set up own Facebook pageSet up own Facebook page Set up own LinkedIn pageSet up own LinkedIn page Set up own Twitter pageSet up own Twitter page
►Figure out how to add valueFigure out how to add value Link to news, sites, etc. your customers Link to news, sites, etc. your customers