Growing Your Business Online

DIGITAL TRANSFORMATION WORKSHOP SERIES

6TH MARCH 2017

GROWING YOUR BUSINESS ONLINE

OUR JOURNEY Workshops, 1-to-1s, building content, launching

ABUILD B LAUNCH

DREVIEW C SALES

E-COMMERCE GROWTH / DEVELOPMENT PROCESS

CONTENT/CATALOG TRAFFIC SALES

THREE AREAS OF GROWTH

E-COMMERCE GROWTH / GROWTH AREAS

GET ONLINE GET VISIBLE GET CUSTOMERS KEEP CUSTOMERS

1 2 3 4


E-COMMERCE GROWTH / GROWTH PHASES



1 2 3


4

GET ONLINE

TRAFFIC SALESCONTENT/CATALOG

1

built a category

added products

active visitors

made your first sale

PHASE 1 REQUIREMENTS

E-COMMERCE GROWTH / GET ONLINE

GET ONLINE


PANINI CAFE

BW DESIGN

LA PRINCESS

GATEWAY

SHNAITA

E-COMMERCE GROWTH / PARTNERING SMEs

PANINI CAFE

BW DESIGN

LA PRINCESS

GATEWAY

SHNAITA

CATEGORIES PRODUCTS TRAFFIC FIRST SALE

E-COMMERCE GROWTH / PHASE 1 PROGRESS

LAUNCH

SMEs RECAPOverview of stores, products, traffic, orders

GETTING VISIBLESteps to grow your online business

2

2

minimum of 2 categories

minimum of 10 products

traffic of 500 visitors

make 50 transactions

defined marketing strategy


GET VISIBLE


GET ONLINE


1

2

What are you selling?How can this be clear to your customers?

Why should someone buy from you?What makes you so special?

Who would buy from you?Who are your main target audience?

How would they buy from you?What are the ways they can engage with you?

What is the best media strategy?How will you engage your customers?

Knowing Your BusinessACTIVITY 1

Understanding Your CustomersACTIVITY 2

Defining Marketing StrategyACTIVITY 3

Knowing Your BusinessACTIVITY 1

The leading source for pre-owned luxury goods in the GCC

VISION

Access to luxury goods (price & availability)

NEEDS YOU ARE SOLVING

Senior executives Locals and expats

CUSTOMERS

Trading luxury goods(buy and sell)

INDUSTRY

Fair prices Trade-in option Great collection

SPECIALITY (UNFAIR ADVANTAGE)

120 orders10 orders/month

GOAL 2017

What are you selling? Why should someone buy from you?

Understanding Your CustomersACTIVITY 2

Senior executives Locals and expats

PROFILE

Both

GENDER

20 to 60 years old

AGE

1. Ladies Wallet 2. Handbag

PRODUCTS THEY WOULD BUY

once per year twice per year

FREQUENCY OF PURCHASE

Special occasion Personal hobby

WHY THEY WILL BUY

Who would buy from you? How would they buy from you?

Defining Marketing StrategyACTIVITY 3

How will you engage your customers?

NAME

PRESS RELEASE

RADIO, PRINT, TV, OUTDOOR

WORD-OF-MOUTH

DIRECT MAIL

STORE / BRANCH

AGENT

CALL CENTER

INVOICE OFFERS

MAILINGS

DESCRIPTION

OFFICIAL STATEMENT ISSUED TO NEWSPAPERS GIVING INFORMATION ON A PARTICULAR MATTER

MASS MEDIA ADVERTISING

PEOPLE TALKING ABOUT YOUR BUSINESS

ADVERTISING SENT THROUGH POSTAL SERVICES

I.E SHOP IN A MALL

PERSON OR COMPANY THAT SELLS ON BEHALF OF YOU

PHONE BASED SERVICE TO CUSTOMERS

PROMOTIONS EMBEDDED WITHIN CUSTOMER’S INVOICE

POSTAL BASED COMMUNICATION SENT TO YOUR CUSTOMERS

PHYSICAL TOUCH POINTS

NAME

ONLINE DISPLAY

SEARCH

PAID CONTENT

EMAIL

SOCIAL MEDIA

3RD PARTY SITES

WEBSITE

COMMUNITY

SURVEYS

LOYALTY PROGRAM

SPECIAL OFFERS

DESCRIPTION

BANNER ADS. I.E. GOOGLE BANNERS

YOUR PRESENCE ON SEARCH ENGINES, I.E. GOOGLE

CONTENT ON YOUR WEBSITE THAT IS ONLY ACCESSIBLE THROUGH PAYMENT

COMMUNICATION WITH YOUR CUSTOMERS VIA EMAIL

ONLINE CHANNELS LIKE FACEBOOK AND INSTAGRAM

NON RELATED WEBSITES THAT PROMOTE YOUR BUSINESS

YOUR WEBSITE IS A KEY TOUCHPOINT, IT IS YOUR VIRTUAL SHOP

BLOGS AND FORUMS THAT DRIVE CONTENT AND TRAFFIC TO YOUR SITE

GETTING THE VIEW OF YOUR CUSTOMERS

REWARDS PROGRAM TO FREQUENT CUSTOMERS FOR BETTER DEALS AND ACCESS TO CONTENT

DEALS OR PROMOTIONS FOR CUSTOMERS

DIGITAL TOUCH POINTS

ONLINE DISPLAY



E-COMMERCE GROWTH / CUSTOMER TOUCHPOINTS

SEARCH

PAID CONTENT

EMAILWEBSITES

SOCIAL MEDIA

3RD PARTY SITESWEBSITE

COMMUNITY

SOCIAL MEDIASURVEY

LOYALTY PROGRAM

EMAIL

SPECIALIZED OFFERS

PR

RADIO, TV, PRINT, OUTDOOR

WORD-OF-MOUTH DIRECT MAIL

STORE/BRANCH

AGENT CALL CENTER

EMAIL/SMS

OFFERS IN INVOICE

MAILING

AWARENESS CONSIDERATION PURCHASE SERVICE LOYALTY

PROMOTIONS



E-COMMERCE GROWTH / YOUR TOUCHPOINTS

AWARENESS CONSIDERATION PURCHASE SERVICE LOYALTY

CUSTOMER TOUCHPOINTS

LIST YOUR CUSTOMER’S TOP 5 TOUCHPOINTS

AND RANK THEM BY IMPORTANCE

MAPPING YOU AND YOUR CUSTOMERSRETHINK. EXTEND. START

YOUR CUSTOMERSYOU EXTEND STARTRETHINK

IN SUMMARY



1 2 3


4

GET VISIBLE


2

minimum of 2 categories

minimum of 10 products

traffic of 500 visitors

make 50 transactions

defined marketing strategy


Q&A

Looking forward to Phase 3 with [email protected]

@004-Arabia