Growing Revenue Opportunities via Innovation & Export April, 2014.

Growing Revenue Opportunities via

Innovation & ExportApril, 2014

WWW.LOUROE.COM

Did You Consider ???

Planned or unplanned, How Are The Opportunities For Export ?

Short Term or Strategic - - Reaction or Take Action –

how does one look at export opportunities ?

Seeking Collaborators ? Your quest for export success depends on others

U.S. Gov’t – Dept. of Commerce Financial Chain of custody

PG 2LOUROE ELECTRONICS® | 6955 VALJEAN AVE. VAN NUYS CA 91406 | PH: 818-994-6498 | FAX: 818-994-6458

WWW.LOUROE.COM

About Us


Founded in 1979 in Van Nuys, CA• Manufacturer – Proprietary

135+ Products Design, develop, and commercialize

• More than 800,000 Microphones in use

Use distribution channels of warehouse stocking distributors

• Exports to 44 Countries • Without significant focus

• Exceptions: Canada and Mexico • Through Stateside distribution as well as in-

country.

WWW.LOUROE.COM

Int’l Sales Objectives

50% Growth over 2 years (L.A.) 2011 USD 80K. / 2012 USD 1.2M 2013 USD 300K. / 2014 USD 2.4M (projection)

Maintain Gross Margin Burden rate includes market expansion budget

Collateral materials Commission FTE & infrastructure Home office support T & E / Misc. G&A


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Sales & Marketing

Sales Representative agents

Commission only Three Levels in Distribution Channel

Stocking Distributors to Integrator Non-stocking to Integrator Integrator direct

With assist by Distributor

Project(s) vs. demand mgmt. via inventory and availability


WWW.LOUROE.COM

Sales & Marketing

Marketing Collateral Materials Trade expositions Project visitation Distributor visits

Training / Demonstration Project technical support

Special product considerationsWT (SWOT)

Overcome cultural barriers In-Country Presence

Manage financial credit risk COD, Progress Pay, CC, and Net 30 OAC


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Short Term (1-24 MONTHS)

Disciplined Focus: Prioritizing North American Verticals Mexico Gateway to L.A. Canada

Products to export ALL, as appropriate

Stocking distributors shelve hi-demand hi-turn inventory

Key Factors: Market Accessibility / Bilingual Acumen / Cultural

Sensitivity Collateral materials in Spanish

Technical Services in Place Bilingual

Geographic Proximity Security Market Acceptance on Audio


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Mid-Term Exports (25 to 48 months)

Western Europe & Middle East Identify Distribution Channels

U.S. Department of Commerce Gold Key International Trade Administration

Key Consideration Factors Purchasing Power of Markets Myriad New Construction Inclusion of Audio in Security


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Long Term Strategy

Markets 2018 and Beyond: R.O.W. Expansion to new markets will follow success in

existing short term export markets Requests for Quotations Distribution Channel Management

Staffing requirements Diversity / Cultural Sensitivity / Language

Collateral Materials / In-country Requirements Technical Services

Code / Standards / Regulatory oversight


WWW.LOUROE.COM

Partners in common cause

U.S. Department of Commerce: www.doc.gov & http://trade.gov http://trade.gov/cs

LA Chamber: http://lachamber.org &

http://www.lachamber.com/webpage-directory/global-initiatives/advocacy-council-globalinitiatives/

District Export Council of So. California http://www.decsocal.org/ & http://

www.decsocal.org/ExportAssistanceForm.html

California Mfg. Technology Consultants www.CMTC.com & http://www.cmtc.com/exportech


http://www.doc.gov/

http://trade.gov/

http://trade.gov/cs

http://lachamber.org/




http://www.decsocal.org/

http://www.decsocal.org/

http://www.decsocal.org/ExportAssistanceForm.html

http://www.decsocal.org/ExportAssistanceForm.html

http://www.cmtc.com/

WWW.LOUROE.COM

Thanks for Your Auditory Attention


Growing Revenue Opportunities via Innovation & Export April, 2014.

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