Albert Mathieu Chief Commercial Officer Growing in Fish & Vegetables
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Albert MathieuChief Commercial Officer
Growingin Fish &Vegetables
Sustainability isa Fundamental
Pillar ofour Business
We Have an Advantaged Portfolio
49
Fully alignedwith the UN'sMillennium
DevelopmentGoals
50
90*%
of Our PortfolioQualifies as Healthier
Meal Choice
*90% of 2019 branded product revenues choices, excluding Spain (owing to data reliability)
Our Products are Nutritious and Accessible
51
-60*%
CO2e
inclefficiencies
...which will reducecarbon emissions
from food
A future diet alignedwith maximum 1.5 degreeglobal warming means...
Plant ProteinConsume more
VegetablesDouble consumption
by 2050
FishConsume 2 times
a week
*Moving to a mainly plant based diet, has potential to reduce greenhouse gas emissions up to 60%, assuming efficiencies across the value chain
Eating for the Planet
8-12*%
CO2e
vs chilledfish fillets
*Screening life cycle analysis on frozen fish fingers and frozen peas, July 2020**Life cycle analysis of pea protein products, March 2020
CO2e
vs cannedpeas
60-65*%
CO2e
vs hamburger80-90**
%
Initial Life Cycle Assessments Show Frozen as Having a Lower Carbon Footprint
53
Strong Brand Icons Category Leadership Aligned with Macro Trends
Creating a Healthier Future with Fish
New Design Product& PackagingRenovation
Sustainability Ecolabelling
New Captain onpack and design to
modernise and promote freshness
Recyclablepaper tray
On pack activation linking to our
sustainability strategy
Product superiority and leading the way with
ecolabelling
Building Relevance and Superiority with Consumers
55
MEET THE FISHERMEN
READ MORE
Healthy Exciting Ways to Enjoy
Fish
Unlocking Aquaculture and
New Species
QR Code and Augmented Reality to Engage Consumers
in Traceability
Innovation to Engage and Grow the Category
56
Market Sharein Local HeroVegetables
has beengrowing uniquevarieties of peas
since 1946
Over 50%
Our Core Vegetable Portfolio is Superior and is Uniquely Suited to Local Needs
57
High Quality to Command Price Premiums
Italian IGP and DOP The Optimal Leaf-StemRatio in Our Spinach
Picked to Frozenin 2.5 Hours
Our Core Vegetable Portfolio is Superior and is Uniquely Suited to Local Needs
58
Birds Eye Pea Harvest Verified as First SAI Platform Farm Sustainability Assessment (FSA) Gold Level
We have been planting flowering strips along our German fields for biodiversity protection
>15years
Sustainability is in our DNA
Our Core Vegetable Portfolio is Superior and is Uniquely Suited to Local Needs
59
Sustainable Core Renovation
Modern Wok Curries
Prepared Vegetables with Modern Ingredients
Vegetable Mixes with Pulses, Cauliflower Rice, Quinoa
Crispy Vegetable Curry Bases Sustainable Peas & Minestrone
Recyclable Packaging
Our Vegetables Innovations Modernize the Category and Will Drive Consumption
60
Double the Veg Intake by 2050
ChangeBehavior Changing
Innovation, Packaging& Communication
InnovationNew FreezingTechniques
R&DNew Vegetable
BreedingTechniques
AgriculturalCarbon Capturing
Initiatives
300g150g
TargetCurrent
Driving Behavior Change and Unlocking New Technology to Drive Vegetable Consumption
61
loT digitisation
Connectivityof devices
Increase the frequencythat the freezerdoor is opened
Decontaminationprocess, freezing and packaging solutions
“Fresher” FrozenMeals
New source &processes of proteins
Stay ahead of competition
Future Proteins
E-commerce, and recycling / upcycling
Next GenerationPackaging
We are Extending Our Pipeline with Breakthrough
Growth Platforms
Select Sustainability Partnerships
63
Related Documents
