Growing coopetitive business with Magento eCommerce

Growing coopetitive business in eCommerce

eCommerce and mobile software house with Magento eCommerce since 2008 passionate about building and maintaining open source software communities organizer of eCommerce community conference and events official Magento Silver Solution Partner

Snowdog

• 2008 new ecommerce player with passionate community and no docs…

• 2015 enterprise level solution with passionate community and tons of resources

Magento over time

• Business + community = shared value

Mindset and strategy

Top ecommerce technologies in Alexa Top 1 Million sites according to HiveMind (askhivemind.com) research

Magento now

Magento tomorrowMagento sites trend in Alexa Top 1 Million sites according to

HiveMind (askhivemind.com) research

Coopetition or Co-opetition (sometimes spelled "coopertition" or "co-opertition") is a neologism coined to describe cooperative competition. Coopetition is a portmanteau of cooperation and competition, emphasizing the "petition"-like nature of the joint work.

Wikipedia, https://en.wikipedia.org/wiki/Coopetition

Coopetition

Online customers expectations growing fast Local markets require similar sets of features R&D is expensive and time consuming Open source popularity in enterprise projects Huge demand and lack of resourcesGrowing number of cross-border projects Omni-channel commerce

Coopetition in eCommerce - why?

Focusing on building something new or improve something that everybody uses Partnering with similar but not the same Sharing information with clear goals and rules Protecting some knowledge to keep competition aspect and don’t become a supplier

“Share & protect” balance

“Coopete” locally…

…and globally

1 + 1 = 3

Forget maths…

@snowdog

Thank You