Grow Your Business With Your Personal Brand | @brandyourself

Grow your business with your personal brand

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BrandYourself webinar:

Clients & Business Partners employers dates

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throughout all business situations & Interactions,

You and your employees are going to be googled

“

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Business owner/Entrepreneur

Professional service provider

Business Development

Consumer-Facing

Consultant/Freelancer

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Your funnel may be broken if you ignore the

Personal online presence of you and your employees

“

People will Google you and your employees when they:

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Receive  a  business  card    

Meet  at  a  conference/event    

Receive  an  email    

Prior/during/after  a  business  or  sales  call    

Upon  receiving  a  referral  or  recommendation    

During  due  diligence  

!

!

You & your employees are searched more than your company

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Keyword Avg. Monthly Searches

Company 100

Keyword Avg. Monthly Searches

You 270

Employee #1 40

Employee #2 80

Employee #3 < 10

Employee #4 70

TOTAL SEARCHES 470+

Which Company do you think they would go with?

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So how do you build a personal brand

that best reflects your business?

Build a site separate from your company1

Building your personal website• A central information hub about you on the web • Make sure to include:

• ‘About Me” page: experience/work within the industry • Contact page • Testimonials/case studies • Industry Information - Articles/white paper/guides

• Link to your company page • link to other sites/profiles on the web

TIP: Use a tool like Wordpress: Easy to use & SEO friendly

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Purchase a domain name2

yourname.com yourname.org yourname.net

yournameattorney.com yournamelaw.com

Get active on relevant industry sites3

Building your personal brand on social media

• Research sites that people in your industry are active on • Sign up for as many as you can - including the big ones • Fill out the profiles completely • follow/friend influencers in your industry • share relevant content - your own & others • Set a schedule & stick with it

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Contribute industry articles/blog posts 4

getting mentioned in industry articles/blogs

• Start blogging your own content • Identify & Follow popular industry blogs & Writers • Offer a Guest Post • Use Previous work you have done to pitch publications • When pitching, keep it simple

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Share rich media content5

Sharing Rich Media

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Presentations Videos Images

TIP: Share on your website & create separate blog posts using images

Encourage Online Reviews 6

Leverage what you do offline7

Seo basics

• Architecture/structure • keyword/content • relevancy: keep it active

• links • social sharing

on-page seo off-page SEO

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The only effective way to create a positive online

presence is to create positive, relevant content

“

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sabrina [email protected]