Grow your business with email marketing · “Email marketing returns $44.25 for every $1 spent on it.” That’s the highest ROI of any marketing platform. Experian, 2014

Grow your business with email marketing

T: @Vision6 @kellynewbery

Today• Why email marketing?• Email marketing strategy• How to get more customers• Create powerful webforms• Boost sales and conversions• Powerful Calls to Action

Why email marketing?

It’s all in the numbers“Email marketing returns $44.25 for

every $1 spent on it.”

That’s the highest ROI of any marketing platform

Experian, 2014

Some interesting stats…74% of consumers prefer to receive commercial communications via email

66% of consumers have made a purchase on line as a result of email marketing

7/10 people made use of a coupon/discount from an email in the last week

Direct Marketing Association, 2015

Why email marketing?“I had my database uploaded and my first email out in under an hour. It’s so easy.” PoolWerx

“I automate a bunch of tasks I previously did manually. It saves time.” HipKids

I love being able to target my campaigns to different customers. It’s powerful.” Elephant Room

Email marketing is easy

Email marketing saves timeAutomate emails to reduce manual labour

Trigger campaigns based on customer actions

Set payment and warranty reminders

Event invitations and registrations

Email marketing is powerful

Target the right customers Segment your database Easily measured Extensive reporting

Email marketingstrategy

What do you want to achieve? • Set objectives• Why do you want to send emails?• Who is your audience?• What types of emails will you send?• How often do you want to send?

Types of emails• Newsletters• Events• Product info• Sales• Promotions• Welcome• Thank you• Competitions

Email service providersMust haves: Spam compliancy Deliverability DIY online Local support Email templates Database management Targeted sending Reporting

Nice to haves: Data hosted in Aus Automation Email testing Conditional content A/B testing Web forms API – integration options

Get more customers with email marketing

Online opportunities Add a subscribe form to

website Include tick box to receive

emails on enquiry forms Add a link to your subscription

form to email signatures During the check out process Transactional emails

Offline opportunities Point of sale During customer calls Trade shows, industry

events, conferences Create a QR code Business card bowls

Social media

Place a form on Facebook Promote newsletters to

social networks Repurpose content from

newsletters to social media

Create shareable content Add social sharing buttons to emails Include send to friend link Ask your readers to share your content

Grow your email list with the five Ps of webforms

1. Prominence

2. Promise

3. Proof

4. Privacy

5. Piece of cake

Boost sales and conversions

Use testimonials and case studies to build trust

Solve a problem for your customer

Add a sense of urgency to your emails

A picture is worth a thousand words

Use key messaging in your emails

Create a persuasive Call to Action

Identify your objective and plan around it

Stick to the most important CTA

Use your imagination

Keep it clean

Keep it simple

Tell them what to do

Get your customers to pick up the pace

[email protected]/blog@vision6