Grow Your Business Community: Attract & Serve Small Business at Your Library

Attract and Serve Small Business at Your Library

Grow Your Business Community

Roslyn DonaldSan Mateo Public Library

Linda Meiss San Jose Public Library

The economy bites

You want to support your local business community

Small business owners don't think of the library as a resource

How does your local business community grow?

Build your small business connections in three steps

Meet local business people

Venture outside the library

Chamber of Commerce Events

Give them a reason to visit the library

Invite business people to meet at the library

Librarian skills are rare and powerful

Practice business buzzwords

TERM 1st category

2nd choice

3rd choice

Notes:

annual report/10K

business plan

common stock

competitive analysis

Daily Stock Price Record Guide

demographics

DUNS #

Parts of a Business Plan

What? How?

Who?$$$$$

• Business name• Business

description

What?

Parts of a Business Plan

Parts of a Business Plan

• Logistics• Customers •Market

• Business name• Business

description

What? How?

Components of HOW?

Logistics

Customers

Market

• Location• Outreach

• Known• Potential

• Competition• Market Size• Trends

• Management• Experience/

background • Staffing

• Start up costs• Balance sheet/cash

flow/profit-loss• Financing• Expected profits

• Logistics• Customers • Market

•• Business name • Business description

What? How?

Who? $$$$?

Parts of a Business Plan

REFER REFER REFER

• Find your local SCORE office: http://www.score.org/index.html

•

• Small Business Administration (SBA): http://www.sba.gov/ (redesign starts Nov 16!!)

•

• Business Permit matrix from State of California: http://www.calgold.ca.gov/

Speak their

language

Highlight your

library's most useful resources

Demographics

Translation examples

Did you say we have a company directory database?

Yes, now we can help local businesses find B2B partners

Roslyn [email protected]

Linda [email protected]