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“Grow Your Brand, Grow Your Career” by Larry Hawkins II, CEO & Co-Founder of Hawkins Development Group, LLC
What is a brand?
“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association
Quick Mental Exercise
Let’s do a word association with these brands.
Example – Brand: Nike – Association: Durable
Ready?
Go!
Starbucks Logo
Apple Logo
YOU!
What attributes are associated with the brand of YOU?
What if I told you that…
you can take control of your career
by developing your authentic personal brand?
HOW?
YOU are a brand.
“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association
“Name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.” ~ American Marketing Association
YOU are a seller.
You have traits and abilities that you offer to the people around you.
Every interaction is a transaction. Your currency is…
Time.
Time is your most precious resource.You have a finite amount of it.
Trust.
With every interaction, you’re either building trust or losing trust.
Opportunities.
Which can win you a future opportunity…or lose one.
Time – Trust - Opportunities
Your brand has three areas of focus.
PURPOSE
If you close your eyes…
…and envision success..
What does success look like for YOU?
PURPOSE: What is your ultimate objective?
PERCEPTION
When you look in the mirror, you may see one thing.
But as growth opportunities come…
Do they align with your inner aspirations?
PERCEPTION: How do you influence the opportunities that come your way?
PERSONALITY
You’re in the middle of taking a journey.
There are many paths and it’s easy to get overwhelmed.
Do you have all the tools you need for this trip?
PERSONALITY: How do you identifythe blind spots you need to address?
YOU are a business. People buy your personality, and they invest in your purpose.