e Tools, Tips, Tricks and Traps to owing Your Association d . . . Have a Blast as the Same Ti
Grow your association slides for workshops & breakouts (kordell norton's conflicted copy 2014 04-28)
May 19, 2015
This was one of the breakout sessions at AENC Tech 20.14 and April Luncheon.
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The Tools, Tips, Tricks and Traps to Growing Your Association and . . . Have a Blast as the Same Time
C.A.S.E.
The Challenges to Association Growth
Challenge #1
Free Information Caper
3 of the top 4 reasons peoplevalue their association are. . . .
Education Related
If education is free . . . then you need to . . . .
Challenge #2
The ExperienceExpectations
Commodities1905
Commodities1905
Mfg & Pkg1955
Commodities1905
Mfg & Pkg1955
Services1995
Commodities1905
Mfg & Pkg1955
Services1995
Experiences2005
Commodities1905
Mfg & Pkg1955
Services1995
Experiences2005
What comes after Customer Experiences . . . Customer Wow?
Business Charisma
Problem #3
The Anti-SocialGeneration
“Put your phone on vibrate”
1.Time2.Value Expectations3.Market Structure4.Generational Differences5.Competition6.Technology
The New AssociationMarket Place Realities
Source: Race For Relevance, Coerver and Byers
Resume >> • Evaluations• Testimonials• YouTube• Blog• Pictures of You/Staff• Word of Mouth Buzz
November 10, 1969
You Cans
P. 19
source: Robert BrinkerhoffP. 37
Pre-Event
P. 51
Testimonials&
YouCans(for promotion)
Is your Association out Terrorizing the Neighborhood?
January 2, 2013 - Uncategorized
Can you believe it! The federal government actually thinks that Harley-
Davidson is in the business of selling motorcycles. When asked one Harley
honcho explained it this way. “What we sell is the ability for a 43-year-old
accountant to dress in black leather, ride through small towns, and have
people be afraid of him.” Creating Ardent Customer Fans . . . lessons learned from a Coke Mach
ine, Trader Joes, and Frequent Flyers
November 9, 2012 - Creativity, Customer Service,
Great Customer Experiences, Marketing, Sales, Signifcance
Are your customer’s ardent fans? Do they tell others about your
offerings without your prompting? Consider a recent trip I made to a
local hamburger place. These GUYS (5 of them) recently switched
their soft drink dispensing machine to a high tech, complex
juggernaut. You put your glass into one slot and then, by pushing
Moving Past Success . . . .to Signficance
– the 40/20/40 rule to Business Success
February 20, 2012 - Branding, Creativity, Customer Service,
Great Customer Experiences, Leadership, Marketing, Sales,
Strategic Planning, Synergy
Like Christmas, weddings, vacations, birth of a child, pending
retirement, and proms, each carries with it a potential for something
big. For something significant. Half the fun is in this planning and
looking forward. THIS ESPECIALLY APPLIES TO BUSINESS. Your business.
P. 40
Seating committee Greeters Picture takers Newsletter reporter Board member Registration table Assistant to the presenter Room set-up Kitchen liaison Note taker Videographer Person to bring “awards” and/or recognition certificates Ushers AV set up Break “cruise directors” - these are the herders that get participants back into the meeting Industry certification experts Ambassador for 1st time attenders
P. 42
Present Event
Past PresidentsBoard Members
Industry CredentialsFirst Timers (VIPs)
The 3 Minute Drill . . . .
P. 47
P. 46
“Why aren’t we selling (recruiting)
more . . . ?”
P. 38
Past PresentersReferralsand . . . http://www.nsaspeaker.org/about/chapter-directory
It’s the programming . . . .
Post-Event
The Great Book Giveaway
P. 51
P. 52
Tools, Tips, Tricks & Traps
The Power of Title“Judging a book by it’s cover”
http://www.internetmarketingcourse.com/freeheadlinegenerator
http://www.aminstitute.com/headline/
P. 59
P. 63
-13%+23%
= 36%
DollarsDRASTIC
Getting DRASTIC . . .
DollarsDRASTIC
Raiment
rai·ment [rey-muhnt]noun - clothing; apparel; attire; garments; uniform; outfit;fashion; costume; wear;
DollarsDRASTIC
Raiment
Authority
A “Who Said” of the
Greatest Magnitude
Because,
Because of the wonderful things he does.
because, because, because, because . . .
We’re off to see the Wizard. . . The wonderful Wizard of Oz
DollarsDRASTIC
Raiment
Authority
Sound
DollarsDRASTIC
Raiment
Authority
Sound
Thirst
DollarsDRASTIC
Raiment
Authority
Sound
Thirst
Illumination
DollarsDRASTIC
Raiment
Authority
Sound
Thirst
Illumination
Calories
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