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Project LIGHT PAPER Verision 1.0.8 z-popdream.io Grow talent, Create Star!
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Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Jan 28, 2019

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Page 1: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

ProjectLIGHT PAPER

Verision 1.0.8z-popdream.io

Grow talent, Create Star!

Page 2: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

THE PROJECT Z-POP DREAM Project is a global entertainment ecosystem to discover hidden pop music talent. Initially from all across Asia and then on a worldwide scale, it aims at accelerating their rise to stardom and create a global token economy within a $46 billion market - all pow-ered by hundreds of millions of K-POP music fans spread across the world. Z-POP DREAM is endorsed by the K-POP production professionals who helped turn your favorite Korean stars such as Psy, Girls’ Generation, BTS, WannaOne, and EXO into global stars.

The Project’s business model has both star creation business and global online mone-tization platform. The Project will use the proceeds from the ITO to accelerate creation of infrastructure needed to create Stars. Each component of the infrastructure will bring in substantial revenue opportunities. The project will comprise of an online platform that continuously gives the fans opportunities to purchase concert tickets, merchandising, and engage in live feeds from Z-POP as well as K-POP stars. These features are exclusively avail-able only to the holders of the tokens issued during the Initial Token Offering.

BEYOND GANGNAM STYLEKorean pop music, dubbed K-POP, is the fastest growing musicsector in the world. Global phenomenon burst onto the scene al-most overnight and captured 10% of the $46 billion global music market. Youtube’s 1st video to reach 1 billion views camefrom K-POP star Psy’s smash hit ‘Gangnam Style.’ It rocked the

world. K-POP’s fan base has spread not only throughout Asia, but also the US and Europe. The Z-POP DREAM Project, born in Korea, will propel itself into the $46 billion global music market, riding a wave of K-POP phenomena.

BTS’s Youtube Traffic Breakdownby Country. 636 million views, 2017 K-POP International Membership Growth

Unit : million memberships

Source: the Korea Foundation Annual Report

Annual Growth Rate

61%

Source: ‘K-Pop 2.0: How BTS Becomes America’s Hottest Boy Band’ Medium, December 4, 2017

Page 3: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

CREATE AND GROW Z-POP GLOBAL STARSIt all begins with yet-to-be-discovered talent, Z-POP Dreamers, training rigorously in the Z-POP Star Academy. Z-POP Produc-tion Professionals train and prepare all Z-POP Dreamers for the Z-POP DREAM Audition where selected Z-POP Dreamers will become Z-POP Stars.After regional Z-POP Stars are born from their respective regions, Z-POP DREAM Project will host Z-POP DREAM Global Auditions to create Z-POP Global Stars and organize a global tour, literally scaling the Stars to global stardom.

EMPOWER FANS TO JOIN STAR CREATIONThroughout the process of discovering and creating Stars, fans will have the power to support their favorite stars and influence the outcome of events by voting through the use of the Z-POP Coin. These votes will play a crucial role in decisive events such as auditions and award ceremonies. Adopting the Ethereum-based Blockchain technology, the project makes the voting transparent and trustworthy, ensuring the fans hold the destiny of their favorite Stars in their hands.

HAND-IN-HAND WITHK-POP STARS AND FANSOnce we establish the Z-POP DREAM Project, the online plat-form will be accessible for collaboration with the entire K-POP community, and this will enable K-POP stars to reach out to a more massive, more global fanbase and win support more effi-ciently and effectively through its blockchain technologies. K-POP stars will also be invited to Z-POP Star Academies as guests to perform their talent and demonstrate their professional qualities to Z-POP Dreamers and give them inspiration for their futures. Z-POP DREAM Project aims to accelerate the global success of the K-POP community and help K-POP explore and evolve to the next level through fusion with new universal elements.

Z-POP DREAM Project aims to organize its 1st Z-POP DREAM Global Audition in Seoul at a major stadium, presenting Z-POP Stars from each participating country and region, Z-POP Production Professionals, and a cadre of hosting K-POP stars. TV broadcasting stations from Korea, as well as countries and regions representing their Z-POP Stars, will air this event and generate excitement at a global scale. The host of this Z-POP DREAM Global Audition will be rotated among the participating countries and regions after that.

A SOLID GLOBALEXPANSION PLANZ-POP DREAM Project discovers and nurtures a vast, untapped talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star Academies in 10 countries and regions in addition to Korea, collaborating with well established local partners. The ten countries and regions include the Philippines, Vietnam, Thailand, Malaysia, Hong Kong, Indonesia, India, Japan, Taiwan, and Singapore.In each Z-POP Star Academy, future stars will be created by blending Korea’s tried and tested advanced star training methods with the style and taste recognized by each region. Z-POP DREAM Project has already secured a strong partnership in the Philippines with the nation’s largest entertainment enter-prise, Viva Entertainment Inc., to produce future Z-POP Stars from the country.

Page 4: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

THE TOKEN – USE CASES AND DEMAND

A base currency in Z-POP Online and the ecosystem built by the projectBooking and ticketing (concerts, exclusive meet-ups, auditions)Rights licensing and tracking of content distribution- digital media entitlement, digital rights managementTransparent voting systemsGratitude point systems

A vast majority of pop music revenue is generated from fans in the form of concert ticket sales, merchandising and content distribution; includ-ing video streaming and music downloads. Z-POP DREAM Project will tokenize the fan-generated revenue stream through the Z-POP Coin and Z-POP Online. With the existing K-POP economic model in mind, tokenized revenue from 1 successful Global Z-POP Star could be as large as market capitalization of ZPOP Coin at the end of initial token sale in comparison. Z-POP DREAM Project plans to create two Z-POP Global Star groups - one boy group and one girl group, as well as Z-POP Stars from 10 regions and countries every year, which will create a continued favorable demand and supply balance to the ZPOP Coin.

Z-POP DREAM Project is not creating a new blockchain. It in-stead brings out the best of promising features of the Ethereum platform and applies it to solving real-life problems on a global scale. Planned use cases of the project include, but, not limited to:

The project’s ultimate dream is to utilize the transparently recorded activities and reputations of the blockchain, to allow anyone in the Z-POP DREAM ecosystem - Fans, Stars, Professionals, and Investors alike, a chance to create Stars. Z-POP DREAM Project aims to showcase the power of blockchain within the global entertainment industry.

K-POP Global Stars Economics Illustration*

K-POP Typical Revenue Mix

* This is for illustration purpose only. Actual economics varies substantially case by case. This is neither forecast or prediction of tokenized revenue generated from Z-POP DREAM Project.

Concert Economics of Global K-POP StarsConcert admission revenue $1.5M - 3M / concertBackstage tour revenue $1.5M - 2.5M / concertAnnual concert revenue $ 60M - $220M / year

Prorated Combined Revenue Scale from Merchandising, Content production, and Music download $45M - $165M / year

Total from the above $105M - $385M / year

Page 5: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

INITIAL TOKEN OFFERING

Token Ticket : ZPOPToken Standard : Ethereum ERC20Planned date of public sale : October 2018 *Token price at whitelist : 1 ZPOP = USD 0.08Total supply : 4,000,000,000Soft Cap : USD 10,000,000Hard Cap : USD 100,000,000Accepted currency during the ITO : ETH, BTC, BCH, fiat currenciesUnsold token during the public sale will be burned by smart contract

* the planned date of public sale is subject to change, depending on then current market condition and other factors.

THE TEAMThe project team includes reputable pioneers in the K-POP music industry, who collectively played a critical role in creating K-POP legends such as Psy, Girl’s Generation, BTS, WannaOne, and EXO, to name a few. By discovering talent, providing extensive professional coaching that serves as the backbone to produce any music star and promoting it on a global scale, the team has been producing hit music. The team also has robust and comprehensive business expertise in evaluating investment opportunities, creating strategic partnerships, running enter-tainment business operations and developing technologies, throughout all regions mentioned above.

A highly respected pioneer and a co-founder of Zenith Media Group who made historic contribution to the K-POP music industry. An SM Entertainment veteran, he initiated the first wave of K-POP expansion into interna-tional market such as China, Japan, Thailand, Hong Kong and played a critical role in establishing ever growing popularity of K-POP music outside Korea.

A US film industry veteran with a strong finance background. Ex-executive at Lumenas Animation Studios, holding a wealth of expe-rience in developing partnerships in China. He will play an important role in setting up the Project’s star creation infrastructure across Asia.

A visionary and highly successful entrepre-neur in the entertainment industry, having a versatile professional expertise covering production, finance, and technology and is known for his pioneering work in creating Vocaloid stage performance in China. Along with Mr. Kang Jun, he co-founded Zenith Media Group that provides an execution base for the Z-POP DREAM Project.

A qualified financial transaction profession-al with a broad range of experiences in private placements, equity transactions, and financial structuring in Korea. His domain expertise will provide strong foundation for the Project’s financial operations.

Kang, JunFounder

Richard DouglasFounding Partner, Partnership Development

Kameshima NorimitsuFounder

Kim, Jun HunFounding Partner, Finance

FOUNDERS

A Silicon Valley veteran and a world re-nowned creator of Java technology for mobile phones. He holds a multitude of expertise as ex-McKinsey consultant, ex-VC fund manager, ex-CEO of Asia Operations at Japan’s mobile gaming giant DeNA, and board advisor to GCOX project.

Mori TetsuyaFounding Partner, CTO

Page 6: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

ADVISORS

EXECTIVE PRODUCTION TEAM

Lee, Yun JaeExecutive Music Producer for Z-POP DREAM Project

Park, Jae JunExecutive Promoter for Z-POP DREAM Project

Highly renowned and recognized music producer, composed songs for K-POP global stars including Girls’ Generation, EXO, Super Junior, and SHINee.

Widely recognized expert in K-POP artist promotion, his track records include Big Bang, 2NE1, and S.E.S

Highly acclaimed and respected actor and professor in Korea with more than 30 years of acting career. Won more than 10 awards.

Jong, Bo-SeokCelebrity Advisor

Mr. Serbin is Head of Asia for Bill-board-Hollywood Reporter Media Group, the global leader for charts, news, business and lifestyle in music. At Billboard, he over-sees the firm’s growth throughout Asia.

Jonathan SerbinBusiness Advisor

One of Korea’s most popular actors, who gained fame in the drama “Women Like You”. Appeared in many popular dramas and won numerous awards. Considered one of the best actors in the country.

Jung, Jun-HoCelebrity Advisor

A prominent television host / and a popular celebrity in Korea and Philippines, she has won millions of hearts all over the world.

Grace LeeCelebrity Advisor

Extremely well known for his work for Psy’s global smash hit ‘Gangnam Style’, he has coached a vast number of K-POP artists to success.

Lee, Joo SunExecutive Choreographer for Z-POP DREAM Project

Page 7: Grow talent, Create Star! - z-popdream.io · talent reserve initially from across Asia and turns them into global stars. To this end, the Z-POP DREAM Project will set up Z-POP Star

Project z-popdream.io

Robert KimBusiness Advisor

Korea representative of the USA Hedge Fun Association. Hold numerous advisory positions at a range of organizations such as the Korea Journalist Club and Korea Economic Daily.

One of the most well known music producers in Korea. Produced songs for big name artists such as Mad Soul Child and TVXQ, popular TV programs such as ‘K-POP Star 1’ and films such as ‘The Man from Nowhere’.

Go,Yeong Hwan (MAD SOUL CHILD)Celebrity Advisor

Mr. Loo is a prominent legal practitioner, who specialises in banking, corporate finance and fintech. His extensive clientele, developed over 37 years of active practice, spans from global who’s who in the established financial industry to contemporary high profile players of ICO projects.

Loo Choon ChiawICO Legal Advisor

One of the most successful J-POP music pro-ducers in Japan. Produced songs for the best of the best J-POP artists and K-POP artists. Won 9 Gold Discs, 13 Platinum Discs, and Best music awards.

Imai DaisukeCelebrity Advisor

Ex Citibank executive, served Space Group, Korea’s leading architecture design company as President, and Gold Mutual Savings Bank as CEO.

Kim, S. SounFinancial Advisor