Grow Nebraska Social Media Ppt(2)

GROW Nebraska Marketing Workshops

2009

Dewey Teel, Extension EducatorDennis Kahl, Extension Educator

University of Nebraska Extension&

Janell Ehrke-AndersonAshley Blickenstaff

GROW Nebraska

Social Media Solutions

Did You Know 4.0

WELCOMEGo to this address when you arrive

and complete the Pretest

http://go.unl.edu/pregrow

Things to Accept

• Your Website is one of the MOST important marketing tools.

• Your audience is active online.

• Technology can make your life easier!

Features of Web 2.0

• Enhanced retail opportunities

• Real-time web updates

• Community support and loyalty

• Dynamic web features increase market

• Increased workforce and worker connectivity

• Social and Professional Networking

How many of you have?• Have a business Facebook account• Created a Flickr account• Uploaded a Youtube video• Created a Blog• Created Podcast• Have a Twitter Account• Used Utterli

SNS Demographics

• 79% American adults used Internet

• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female

• 65% of teens 12-17 use online social networksonly 12% of all

• As of August 2009, Facebook was the most popular online social network

Of adult SNS users:

• 79% American adults use Internet

• 46% of online American adults use a social networking site• 55+ is the fastest growing Facebook user – mostly female

• 65% of teens 12-17 use online social networks• Only 12% of Facebook users

• As of August 2009, Facebook was the most popular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx

youTube Users

• 17 – 30 years of age• 20 hours of video uploaded every minute• Innovative vehicle for connecting with target

audience• Worlds largest online video community

– Video advertising– Sponsor contests– Create brand channels

Facebook

• 300 million users worldwide• 26 million small businesses• Groups• Market Research

o Through polling application• Direct Target Marketing

o http://www.facebook.com/advertising/?src=fbj9• Upload photos/video

Facebook

Flickr.com

• Upload Photoso Utilize tagso Join Groups

• Embed photography into website• GROW Nebraska photostream

o http://www.flickr.com/photos/grownebraska/• The Fruit Company

o http://flickr.com/photos/24575426@N07/

Link Flickr & Facebook

• Flickro Notify Facebook with a post to your newsfeed when

new photos uploaded

• Facebooko Share Flickr photos with Facebook friends

Video

• Create videoo Upload to youtube.com

o Upload to podcast

o Link file to website

youtube.com

• YouTubeo Create a Profileo Upload Videos

• Embed in website• How to grow your youtube audience -

http://holykaw.alltop.com/how-to-grow-your-youtube-audience

Podcasting

• Audio casts• Video casts

Blogs

• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup

http://blog.thefruitcompany.com/

Twitter

• Microbloggingo Chris Brogan’s Blog

50 Ideas for using Twitter for businesso GROW Nebraska - grownebraska

1 Cell Phone Text         Utterli

Utterli         Twitter and Wordpress

Twitter        Facebook

Harness the power of SNS

Import Blogs = Increase Blog Effects 

How to Import

Blogs to Facebook• Click on Notes tab • Click on Import a blog on the right hand side•  Put Blog URL information to start feeding

Facebook to Twitter

Follow GROW

FACEBOOK• Search for GROW

Nebraska in the search engine or go to http://www.new.facebook.com/growneb?ref=ts 

• Click on the "Become a Fan" button at the top of the page. 

TWITTER• Search for GROW

Nebraska in the search engine or go to http://twitter.com/grownebraska

• Click the "Follow" button at the top of the page. 

Twitter Hashtags

• A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place. 

• GROW Nebraska is now using the hashtag #growne

• You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop.

GROW's Next Step for Social Marketing

Facebook Ads• Pay Per Click• Set daily budget and time frame• Reach a large, but targeted audience at a low cost• GROW will help you create ads and find niche target

http://searchenginewatch.com/3635372

Four Steps for Social Marketing Success

One Piece Many Deliverables

• Written contento Make a press release

http://www.prweb.com/ http://www.businesswire.com/ http://digg.com/

o Create an eNewslettero Add to Blogo Article for websiteo Convert to audio/video

• It’s all about the customer!

Content is the number one reason people come to our

Web sites

There is more to the "Social" story

http://www.go2web20.net/  Other social media to consider:• Friendfeed• MySpace• Digg• Delicious• Toodledo

Please Complete the Post Test at this location:

http://go.unl.edu/postgrow

UNL Extension Entrepreneur Website:

http://huskerpreneur.com

GROW Nebraska Marketing Workshops

2009

It’s all about the customer!