1 Grow Fernley: Creating Opportunities to Grow the Local Economy Presented by Presented by Fred Turnier, AICP Fred Turnier, AICP Community Development Director Community Development Director
Jul 14, 2015
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Grow Fernley:Creating Opportunities to Grow the Local Economy
Presented byPresented by
Fred Turnier, AICPFred Turnier, AICP
Community Development DirectorCommunity Development Director
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Snapshot of Fernley
Population:18,929Median age:34.8College degrees:12%Median household income (2008): $56,614 60% of workforce commutes
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SnapshotOccupation Profile
Manufacturing: 25%Trade/Transportation: 24%Professional & Business Service: 15.13%Construction:13%Leisure & Hospitality: 12.2%Natural Resources -Agriculture: 7.5%Other: 3.17%
(Angelou Economics, 2006; City of Fernley Business License)
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SnapshotQuality of life and physical infrastructure
Silverland Intermediate School
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SnapshotQuality of life and physical infrastructure
Desert Lakes Golf Community
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SnapshotQuality of life and physical infrastructure
St. Robert Bellarmine Catholic Church
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SnapshotQuality of life and physical infrastructure
St. Robert Bellarmine Catholic Church
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SnapshotQuality of life and physical infrastructure
Nevada Pacific Parkway
Exit 50
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SnapshotQuality of life and physical infrastructure
Fernley Water Treatment Plant
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SnapshotNational & Large Business
Amazon.comAgru America, IncMSC Industrial Lowe’s Nevada CementSherwin WilliamsStarbucksSouthwest Gas Trex CoUPS Worldwide Logistics, Inc/HoneywellWalmartWorldcolor Printing
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SnapshotSmall & Medium Business
Mirage Garden & GiftsSteve’s Homemade Ice CreamLouis’ China BistroChuckar’s CasinoElectric Sun SalonSushi MottoWig Wam Restaurant Financial & Professional ServicesElectricians, Plumbers
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SnapshotHome-based Business
ArtistsBook KeepingCateringCleaning ServicesConsulting ServicesContractorsDay Care/Pre-schoolHome Repair ServicesInternet Sales & ServiceLandscape ServicesMassage Therapy PhotographyProfessional ServicesTax Preparation
254 home based 254 home based businesses in Fernleybusinesses in Fernley--Roughly 25% of FernleyRoughly 25% of Fernley’’s s economyeconomy
Approximately 98% of Approximately 98% of homehome--based businesses based businesses selfself--financedfinanced
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SnapshotHome-based Business
45 to 64 year olds most 45 to 64 year olds most likely to start new businesslikely to start new business
The Kauffman Foundation The Kauffman Foundation predicts a "coming predicts a "coming entrepreneurship boom" entrepreneurship boom" among people ages 20 to among people ages 20 to 34. 34.
As the recession forces As the recession forces teens to look outside the teens to look outside the limited job market, many limited job market, many are considering are considering entrepreneurship as a entrepreneurship as a viable alternative. viable alternative.
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SnapshotHistorical Context
Rapid growth 1999-2007Fastest in the nation @ 18%National companies choosing FernleyNational homebuilder development
2008 FloodNational recession (2007-offical end June 2009)
Lyon County and Fernley Hit Hard
County Unemployment @ 18%Home values down 25.86% Median home values fall $114,150 Foreclosures @ 1 in 5 homes, highest in the nation (State Demographer, U.S. BLS, 11/2010; RealtyTrac 2010)
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SnapshotEconomic Development Chaos
No strategic planDependent on developersTraditional recruiting model has not worked in this economy (hunting for companies vs. growing our own)
Job growth @ -0.35
Recession forcing us to look at new approaches Mayor & Council make Economic Development priority
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Fernley Mayor & City Council ChargeDevelop and focus on economic development strategies - recruitment, expansion, retention
Creating good and sustainable jobs for residents
Support local entrepreneurshipCapture local income Grow local economy
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Grow Fernley ApproachHow Do We Grow the Local Economy?
Traditional strategies Traditional strategies –– recruitment, expansion, recruitment, expansion, retentionretention
NCED NCED EDAWNEDAWNNNDANNDAWNDDWNDD
Support local entrepreneurship Support local entrepreneurship –– small and medium small and medium sized businesses (SMBs) that want to grow a.k.a sized businesses (SMBs) that want to grow a.k.a Economic Gardening or Economic Gardening or ““Grow FernleyGrow Fernley””
Business Support Services:Business Support Services:Information, Infrastructure, ConnectionsInformation, Infrastructure, Connections
Community Technology Center:Community Technology Center:Resources, Training, Workforce Development Resources, Training, Workforce Development
Strategic Business Networks:Strategic Business Networks:Partnerships, Shared Resources/Customers, Industry Partnerships, Shared Resources/Customers, Industry support & clusterssupport & clusters
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Grow Fernley BasicsGoals & Strategies
Small and homeSmall and home--based based businesses create jobsbusinesses create jobs
GrowGrow--youryour--own vs. own vs. ““huntinghunting”” or recruitingor recruiting
Focus on strategic Focus on strategic informationinformation
Community collaborationCommunity collaboration
Help existing businesses Help existing businesses stabilize and growstabilize and grow
Create new jobsCreate new jobs
Generate new investments Generate new investments in our communityin our community
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Grow Fernley BasicsEconomic Gardening Model
Three major components and Three major components and focus:focus:
InformationInformation –– advice, advice, technical assistance and technical assistance and competitive research competitive research
InfrastructureInfrastructure –– physical physical and quality of life and quality of life amenitiesamenities
ConnectionsConnections –– community community partnerships and business partnerships and business networksnetworks
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Grow FernleyRole of Community Development Information, Infrastructure, Connections
Partner with college business and entrepreneurship Partner with college business and entrepreneurship programs programs –– Higher educationHigher education--Workforce connectionsWorkforce connections
UNR Business Development, WNC, SBA, DETER, JobUNR Business Development, WNC, SBA, DETER, Job--ConnectConnect
Support and initiate local economic development initiativesSupport and initiate local economic development initiativesProvide rich set of business resources, pathfinders and linksProvide rich set of business resources, pathfinders and links
Develop local Develop local ““community of community of practicepractice”” to assist with research for to assist with research for local businesseslocal businesses
Community Technology Community Technology Center/Business Resource Center Center/Business Resource Center
Technical assistance resourcesTechnical assistance resources
Community AssessmentCommunity Assessment
NxLevel, SBA, Support local innovation and tech transfer NxLevel, SBA, Support local innovation and tech transfer programsprograms
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Grow FernleyRole of Community Technology Center (LCSD Broadband Grant) Information, Infrastructure, Connections
Promote academic achievementPromote academic achievementEquip future workers for knowledge economy (innovative Equip future workers for knowledge economy (innovative thinking)thinking)Support youth entrepreneurshipSupport youth entrepreneurshipBusiness informationBusiness informationeCommerce trainingeCommerce trainingAdvanced management techniquesAdvanced management techniques
systems thinkingsystems thinkingtemperamenttemperamentcomplexity theory complexity theory customer service strategiescustomer service strategies
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Grow FernleyRole of Grants Administration Information, Infrastructure, Connections
Identifying and Leveraging Infrastructure & Quality of Life Assets
Over $20 million in active and applied for federal funds$4.5 million in water infrastructure projects$11.2 million in transportation projectsSilver Lace Railroad Crossing $500,000Out of Town Park Improvements $500,000Main Street Redevelopment $750,000Hardie Lane Improvements $500,000City Hall Solar Energy Conversion $750,000Civic, Convention Center $3.5 million Phase 1Downtown Pocket Park – $95,000Gateway to Black Rock (Burning Man) Market Capture Tourism Grant $22,000Access to Health Care $200,000
Leveraging Taxpayer Dollars with Grants
Linking grant development funds to local jobs and infrastructure
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Grow FernleyExit 46 Gateway Improvements
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Grow FernleyMain Street Revitalization
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Grow FernleyCivic Convention Center
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Grow FernleyCommunity Connections
City of FernleyLyon County School DistrictLyon CountyNevada JOIN, Job-connectUNR Business Development CenterEDAWNNNDAWNDDState of Nevada
NCEDNDOTBusiness & Industry
NV EnergyPyramid Lake Paiute TribeBureau of ReclamationFernley Builder’s AssociationBAWNFernley ChamberRealtorsLocal businesses, merchants and service organizations
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ResourcesGlobal Entrepreneurship Monitor; U.S. Census Bureau; Intuit Future of Small Business Report: Demographic Trends and Small Business; Kauffman Index of Entrepreneurial Activity
Growing Local Economies, Inc. Denver, CO www.growinglocaleconomies.com
Grow Your Own; Stanford Graduate School of Business, Stanford Social Innovation Review, Winter 2010
Purdue Extension & Purdue Center for Regional Development, Purdue University
Strengthen Your Local Economy through Economic Gardening, by Christine Hamilton-Pennell, ICMA:http://icma.org/en/Article/100633/Seven_Steps_to_Developing_an_Economic_Gardening_Implementation_Strategy
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For more informationCity of Fernley:595 Silver Lace BlvdFernley, NV 89408
Mayor LeRoy Goodman775-784-9857
City ManagerGreg Evangelatos775-784-9858
Community DevelopmentFred Turnier, AICP775-784-9902
Grants AdministrationLeslieann Hayden775-784-9851