GroupMe: an evolved brand marketing funnel

2013 © GroupMe. Commercially Confidential.

GroupMe + Brands

2GroupMe | 2013

Marketing, Evolved

Familiarity

Consideration

Conversion

Loyalty/Advocacy

AwarenessTV, Print,

OOH, & Social

Digital Advertising

~3 YEARS AGO: THE TRADITIONAL MARKETING FUNNEL

3GroupMe | 2013

Marketing, Evolved

Familiarity

Consideration

Conversion

Loyalty/Advocacy

Awareness

4GroupMe | 2013

Marketing, Evolved

Familiarity

Consideration

Conversion

Loyalty/Advocacy

Awareness

  BUT TODAY, THE CONSUMER JOURNEY STARTS AT CONSIDERATION

5GroupMe | 2013

Marketing, Evolved

Familiarity

Consideration

Conversion

Loyalty/Advocacy

Awareness

Evaluation

  WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION

6GroupMe | 2013

Marketing, Evolved

Familiarity

Consideration

Conversion

Loyalty/Advocacy

Awareness

Evaluation

  WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION

2013 © GroupMe. Commercially Confidential.

Thank You

@tanujparikh | [email protected]